HEYSONG BEVERAGES CO,. HEYSONG BEVERAGES CO,. LTDLTD

SCHOOLSCHOOL ：： WENZAO URSULINE COLLEGE OF WENZAO URSULINE COLLEGE OF LANGUAGESLANGUAGES

COURSECOURSE ：： ENGLISH ADVERTISEMENTENGLISH ADVERTISEMENT

TEACHERTEACHER ：： MS. MS. AIDENAIDEN YEHYEH

GROUPGROUP MENBERSMENBERS ：： CHUN-HUICHUN-HUI 20961000162096100016

VENESSAVENESSA 20961000322096100032

KIKIKIKI 20961000432096100043

KARENKAREN 20961000482096100048

VERAVERA 20961000552096100055

HeySong HeySong SarsaparillaSarsaparilla

Kiki Kiki 20961000432096100043 Why do we choose HeySong Why do we choose HeySong SarsaparillaSarsaparilla

Alin Alin 20961000542096100054 Hey-SongHey-Song’’s Historys History

Kiki Kiki 20961000432096100043 Advertisement 1Advertisement 1

Chen-hui Chen-hui 20961000162096100016

Advertisement 2Advertisement 2

Vera Vera 20961000552096100055 Advertisement 3Advertisement 3

Vanessa Vanessa 20961000322096100032

Advertisement 4Advertisement 4

Karen Karen 20961000482096100048 ConclusionConclusion

HistoryHistory

HeySong Sarsaparilla is the famous HeySong Sarsaparilla is the famous product of carbonated beverages drink. product of carbonated beverages drink.

Sarsaparilla has possession 30% Sarsaparilla has possession 30% carbonated beverages drink in whole carbonated beverages drink in whole Taiwan market and HeySongTaiwan market and HeySong’’s brand s brand own 90% of Taiwan market, as well as. own 90% of Taiwan market, as well as.

The fact is since 1950 Sarsparilla enter The fact is since 1950 Sarsparilla enter to the market it became to very unique to the market it became to very unique and popular drink.and popular drink.

The Sarsaparilla has been the business logo The Sarsaparilla has been the business logo since it established from 1950. since it established from 1950.

The English name of the Sarsaparilla The English name of the Sarsaparilla changed to HeySong Sarsaparilla due to the changed to HeySong Sarsaparilla due to the SARS .SARS .

The Sarsaparilla tastes different from Coke, The Sarsaparilla tastes different from Coke, people who lives in Taiwan usually compare people who lives in Taiwan usually compare Sarsaparilla and Coke.Sarsaparilla and Coke.

One of the way is adding salt in Sarsaparilla One of the way is adding salt in Sarsaparilla can heal the heat stroke and cure caught.can heal the heat stroke and cure caught.

1974-The shadow of desert.1974-The shadow of desert.

AdvertisementAdvertisement

1988-Modern hero.1988-Modern hero.

1994-Salt-pan1994-Salt-pan

2007-go action2007-go action

2007-Go action!2007-Go action!

The AD of HeySong Sarsaparilla attract audieThe AD of HeySong Sarsaparilla attract audiences on image or theme song.nces on image or theme song.

There are some pop-music singers, like Tom There are some pop-music singers, like Tom Chang or Phil Chang, ever be actors in those Chang or Phil Chang, ever be actors in those CM.CM.

HeySong Sarsaparilla has been sold 5.1 HeySong Sarsaparilla has been sold 5.1 billion bottles in Taiwan. Sarsaparilla is billion bottles in Taiwan. Sarsaparilla is a well-known product of Heysong, and a well-known product of Heysong, and the CM of the product also becomes the CM of the product also becomes the spotlight in Taiwanese media after the spotlight in Taiwanese media after broadcasting. That is because it is not broadcasting. That is because it is not only related to the popular culture and only related to the popular culture and raises the subject which people raises the subject which people concerned about, but also creates the concerned about, but also creates the new way of photography.new way of photography.

Carbonated DrinksCarbonated Drinks——HeySong HeySong SarsaparillaSarsaparilla

HeySong Sarsaparilla still remain the HeySong Sarsaparilla still remain the brands well known to consumers.brands well known to consumers.

HeySong Sarsaparilla, which represent HeySong Sarsaparilla, which represent the spirit of Taiwan.the spirit of Taiwan.

HeySong has also oriented towards HeySong has also oriented towards young people.young people.

1925 The first Chairman, Wen-chi Chang, 1925 The first Chairman, Wen-chi Chang,

founded founded ““Jian Hsin Co. Ltd.Jian Hsin Co. Ltd.”” engaged in production of soda under engaged in production of soda under Fuji and Sanshou brands Fuji and Sanshou brands

1950 HeySong Sarsaparilla Drink hit the 1950 HeySong Sarsaparilla Drink hit the market. market.

EventEvent

1959 The company set up the first neon 1959 The company set up the first neon sign in Taiwan in front of the Chiayi sign in Taiwan in front of the Chiayi Railway Station. Railway Station.

1970 Re-constituted as 1970 Re-constituted as ““HeySong HeySong Beverages Co., Ltd.Beverages Co., Ltd.””

1977 Marketing of 350ml canned 1977 Marketing of 350ml canned carbonated drinks. carbonated drinks.

1984 HeySong Sarsaparilla Drinks were 1984 HeySong Sarsaparilla Drinks were

implicated in the implicated in the ““Safrole IncidentSafrole Incident””

The Disaster for Heysong---The Disaster for Heysong---crisis of sarsaparillacrisis of sarsaparilla

The crisis of cancer-causing sarsaparilla from The crisis of cancer-causing sarsaparilla from Heysong Sassafras brought up a bankruptcy to Heysong Sassafras brought up a bankruptcy to the Heysong corporation in 1984.the Heysong corporation in 1984.

In a laboratory of America, Sarsaparilla were In a laboratory of America, Sarsaparilla were

found vulnerable to cancer. Therefore, it was found vulnerable to cancer. Therefore, it was

inferred that anything which contain inferred that anything which contain

such materials was cancer-causing. such materials was cancer-causing.

The experiment brought up only a The experiment brought up only a speculation, not verification afterwards.speculation, not verification afterwards.

To get as much amount of sarsaparilla To get as much amount of sarsaparilla as that in the mice, one had to drink as that in the mice, one had to drink possibly one hundred cases of possibly one hundred cases of Sassafras. Besides, the sarsaparilla Sassafras. Besides, the sarsaparilla must remain in the body for two days must remain in the body for two days and could not be metabolized. and could not be metabolized.

Nevertheless, it was not dangerous to Nevertheless, it was not dangerous to human health if one drank up to two human health if one drank up to two cans of sarsaparillacans of sarsaparilla. .

They deal with the crisis They deal with the crisis with 4pwith 4p

In the product:In the product: They use the new They use the new packaged-goods advertising.packaged-goods advertising.

In the price:In the price: They use sale and They use sale and clearance advertising. They lower the clearance advertising. They lower the price and shared the profits with the price and shared the profits with the agencies.agencies.

In the place:In the place: They use the regional and They use the regional and local advertising.local advertising.

In the promotion:In the promotion: They use the new They use the new model of advertising. model of advertising.