Hi Fashions

Prepared by

Abhishek Sharma FT13300

Arjun Choudhry FT13312Garv Sharma FT13325Irene Eltham FT13337

Mrityunjay Arya FT13350Ramachandran FT13362

Sonali Das FT13374Vijaykumar Bale FT13386Section S3 – Group 4

•Hi Fashions co wants to enter the knitwear Business in domestic market with the help Great Lakes•The objectives being:

1. Target Market : Delhi/Punjab/Haryana/Rajasthan2. Target Market share :

•Monthly production capacities - 25Days & 2 Shifts:

Situation Analysis

Great Lakes has to prepare a roll out plan for Hi Fashions keeping in mind their capacity constraints and profit maximization:

Product Mix and product Line Sales Plan Expected Sales Turnover and gross contributions Recommended channel of distribution

Problem Statement

Market Size

Estimated Sales

The estimated sales for Apr12-Mar13( 16.40) is more than the normal working capacity(12.96) of the factory , hence the factory has to run 3 shifts from Apr 2012.

Assumption:

1. Company is ready to work in 3 shifts

2. Productivity is the same in all the shifts.

Capacity Constraint

Gross Contributions

Pricing Structure

DISTRIBUTION

•Assuming that the dealer will not pay attention to our product if the dealers profit/month in T-Shirts is <300. We can reduce the number of outlets by half in Rajasthan.•This will double the number of units available with the dealer and also his profits

Product Line•T-Shirts•Vests•Briefs

Length•Teens•COMFI•MACHO•Naughty

Depth•T-Shirts – XL, L, M, S •Vests – 80, 85, 90, 95, 100, 110•Briefs – XL, L, M, S

Product Mix

THANK YOU!