hi i am snoopy from peanuts. hope you all had a great thanksgiving… today i will take you to...
TRANSCRIPT
Grooming Extraordinaire
Hi I am Snoopy from Peanuts. Hope you all had a great Thanksgiving…Today I will take you to GROOMING EXTRAORDINAIRE.....
Grooming Extraordinaire
But first let me introduce you to the team:
Sanjay Kumar Sarika Prasad Sridhar Sarnobat Bhavani Yella
I will let these guys talk while I finish my leftovers
History & Facts
Grooming Extraordinaire was founded in 1988 by Mark A. Collins
Voted #1 by San Jose Magazine and The San Jose Mercury News.
Current Target Market Pet owners in San Jose and neighboring
cities Draws its customers from San Jose’s Rose
Garden and Willow Glen neighborhood
Goals Showroom quality grooming Reach customers outside of zip code
95125/95126 Better websites More new customers
Value Proposition Highly trained and experienced
employees. Trained as per National Dog Grooming
Association standards. Other pet groomers in the area employ
apprentices learning on the job Competitive Pricing Convenient Location
Competitors The Groomery Doggie stylezz Pet Smart
History & Facts
Current Situations
Using postal fliers to target 95125.
Review from users on yelp Website- not aesthetically
pleasing, no great call to action,
No ecommerce marketing No social media presence
(other than Yelp)
Current Website
New Website
Everyone is paying attention.. no one is sleeping
Internet Campaign
What we used: Google Adwords Facebook LinkedIn Email Campaign
Google Adwords
Google Adwords
First Campaign
Second Campaign
Google Adwords
Our Estimates Google Adwords Report
Total budget: $100.00
Total budget: $106.52
Number of Campaign days:
11Number of Campaign days:
11
# Impressions: 50000 # Impressions: 38590# clicks: 50 # clicks: 57CTR: 0.10% CTR 0.15% Daily estimates: Daily estimates: Daily budget: $9.09
# Impressions/day: 4545.45 # Impressions/day: 3508.2 (avg)
# Clicks/day: 4.54545 # Clicks/day: 5.18
CPC: $2.00 CPC: $1.87
Facebook CampaignFacebook Ads:
Facebook CampaignPricing & Scheduling:
Budget: $40 - Lifetime
Pay Per Click (CPC) - $0.84 per click
Target Market: Geographic Segmentation: Live within
25 miles of San Jose, CA, United States
Demographic Segmentation: 16+ Men and Women
Psychographic Segmentation: Pets (All), Pets (Dogs), Pets (Cats)
Connections on Facebook: Visible to anyone matching the above segmentation
Facebook Campaign
Facebook Advert Report Total budget: $38.55 Number of Campaign days: 7# Impressions: 205,280# clicks: 46
CTR 0.022%
# Impressions/day: 29326# Clicks/day: 6.57CPM $0.19
CPC: $0.84
Facebook Campaign Statistics
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ImpressionsClicks
LinkedIn Advert Report
Total budget: 39.87
Number of Campaign days: 7
# Impressions: 151074
# clicks: 14
CTR 0.0075
# Impressions/day: 21582
# Clicks/day: 2
CPC: $2.92
Email Campaign
Can Spam Law
Title representative Unsubscribe Postal Address “Is an Advertisement”
Email Campaign
Email Report Actual Percentage
emails sent 98 100.00%
bounced 29 30.00%
deliveries (impressions upper bound) 69 70.00%
opt-outs 4 4.00%
opens 27 22%
spam reports 2 4%
clicks (CTR - click through rate) 4 4.08%
cost (for 1 month) $15 -
total customers 250 -
total customer clicks 10 -
cost per click (for 250 email addresses) $1.47 -
Email Campaign
CPC and Impressions Comparison
Platform Cost Clicks Cost Per Click
Google Adwords
$106.52 57 $1.87
Facebook $38.55 46 $0.84
Email $15 10 $1.47
LinkedIn $38.97 14 $2.92
Recommendations Facebook Campaign
Include Facebook page and ‘Like’ button in ads.
Social presence Research more Yelp
Primary source of discovery Challenges: filtering
Referral program Email Campaign Facebook Like and Share
Improve websites More social presence Better Call to Action Aesthetics
Three Months Marketing Plan
Email Campaign
Referral program Improve websites
Month 1
Month 2
Month 3
Feedback from the owner
The manager wants to work with us.
Golden Nugget
Internet marketing takes time.
Focus on the most relevant media.
Integrate our strength (Yelp) into the media
Questions?
Furry Holidays
http://www.youtube.com/watch?v=URvMn26C9ug
