hibu keyword presentation for online biz smarts
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Hibu Keyword Presentation for Online Biz SmartsTRANSCRIPT
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Advanced
InternetMarketing Campaigns
Finding and Utilizing Keywords for
Business
© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited1
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© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited.All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
Edmond Pain, Jr.
Introductions
• Edmond Pain, Jr.• Sales Manager
• 7 years of local internet marketing experience
• Google Account Manager Certified• SEMPO trained/certified
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© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited.All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
Introductions
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Simon SmartSenior Marketing Consultant
• Google Certified
• Experience Running Major SEM Accounts
• Not From Around Here
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• What are Keywords?
• How to use them for business
• Keyword research
• FAQs and Q & A
Agenda
© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited. 4
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What are Keywords?
Anything a User enters into a Search Engine
&
Phrases used in your online presence which potential makes you relevant to those users
you wish to attract
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That’s
5,134,000,000 keyphrases entered per day in 2012
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Types of Keywords
• Short Tail– “smartphones”
• Long Tail (70% of all searches)– “iphone and samsung galaxy which is best”– “best price on used white 16gb sprint iphone 4s”
What does a keyword or keyphrase tell us about the user?
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SEO and User Experience
Using the correct keywords is essential for creating relevance for the search engines
butit’s also vital you create a great user
experience
Google is trying to make SEO and User Experience overlap
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Keywords for User Experience
• Use the language users use – not esoteric terms of the art
• Page headings, bullet points, headlines make it easy to see what the page is about, and draw the user in
• It doesn’t matter how well you do SEO if your site doesn’t convert search into interest and interest into conversion
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Where to put your keywords for SEO?
• Title Tags and Header Tags on each page• Meta Description • Alt Tags• Link text• Headings in your content• In your content
– Optimum keyword density is thought to be around 2%
– Use keyword variations for naturalness and long tail search
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Keyword Planning Considerations
• What do you want to sell?• Who is your perfect customers, what do they
want to buy and how do they search, what language do they use?
• What are your profit centers within your business?
• Search like a user – what keywords seem easier to get placement for, which seem heavily competitive?
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Profit Centers
Profit Centers
Trigger Keywords
Relevant Ad Text
Landing Page
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Keyword Stuffing
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Should know better….
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Google Keyword Planner
• This has replaced the Google Keyword Tool, and you’ll need to log in with a Google Account
• Gives vital information on keyword search volume and competition, as well as suggesting keywords for us.
• Part of the Google Adwords Platform– - www.adwords.google.com
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Click on Drop Down On Top RightOf Screen
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Click on Account
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Click On Products
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Click On Adwords
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Tools & Analysis
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Easier to Enter One Service
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Be Sure To Enter GEO
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Now Click On Profit Centers That Are Relevant
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Notice how adding one letter or word has drastic impact on search
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Like A Word? Then Ad to Adgroup
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Once You Get The Main Keywords you are targeting now go to a new
search term
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And Repeat..
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Make A New Ad Group
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Or Click on existing and add keywords
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Go Back To Keyword PlannerNote: This would be blog topics
and/or headers.
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Google Trends
• A great way to see historical and seasonal keyword trends
• See how keyword searches vary by geography
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Practice Time
• Look at your own business – what are your perfect clients likely looking for, how do they search?
• Sign in and explore the Keyword Planner• Explore Google Trends for your business
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Simon SmartCell: 520-954-3757Email: [email protected]
We look forward to working with you!
© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited.
Thank you!
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