hr business smarts
TRANSCRIPT
14 December 2012
HR Chamber of Commerce Business Smarts
Charles Hendricks, AIA, CSI, CDT, LEED AP
The Gaines Group, PLC
540-437-0012
http://twitter.com/thegainesgroup
http://harrisonburgarchitect.com
http://www.linkedin.com/in/cbhendricks
http://www.facebook.com/virginiaarchitect
Networking via the New Social Media – Carpe Manana!
Who am I?
• Partner at The Gaines Group, PLC, Architecture + Design
• Member of Central Virginia Chapter of CSI
• SVBA Secretary and Chairman of the Education Committee
• Member of the HR Chamber Aging in Place Round Table
• Member of the Creation Care Committee at Parkview
• Member JRGBC (Founding member of JRGBC-CV)
• Adjunct Faculty at Blue Ridge Community College
• Member of the BRHBA Green Committee
• Member of the HR Green Network
• President of the EMES PTF
• Member AIA-CV
• Member VSBN
• Father of Hannah and Sophia
• Common sense sustainable architectural
solutions
• 25 years of service in the Central Virginia
Region with offices in Charlottesville and
Harrisonburg
• Named “Best Green Designers” by VSBN
in 2008
• LEED accredited professionals on staff
with an extensive resume of certified
projects.
Join the Tweetchat!
• Go to www.tweetchat.com
• Enter #HRChamber
• Include #HRChamber if you tweet
Put
#HRChamber
here
Leading the Tweetchat in the room!
TBD
Leading the Tweetchat from Albequerque!
Joy Davis, CSI, CCPR
CSI Communications & Web Community
Sr. Manager
www.twitter.com/CSIConstruction
www.facebook.com/CSIJoy
www.LinkedIn.com/in/JoySDavis
Review from Last Month
Face to Face Networking
1. Marketing = Building Trust
2. Goal = Introductions
3. When to do it = Always
4. Rules
1. Meet everyone in the room
2. Promote others to build relationships
3. Volunteer with Non-profits
4. Follow up with contacts
5. Don’t talk over someone’s head
6. Be clear
7. Practice to get better
8. The conversation is the start, not the end
9. Dress professionally
Quick Survey – Understanding where to start
1. Do you have a Facebook account?
2. LinkedIn
3. Twitter
4. Google +
5. YouTube
6. Wordpress
7. Blogger
8. Do you read and comment on blogs?
9. Do you do social media marketing?
10.Who do you want to ‘talk’ to out there?
What is Social Media?
Social media describes the online technologies and
practices that people use to share content, opinions,
insights, experiences, perspectives, and media
themselves.
Social Media is about Relationships.
Why do it?
Business runs on relationships!
Why do it?
You do not make money with Social Media, you build
relationships
1. To meet everyone in the room
2. To promote others and to build relationships
3. To help Non-profits
4. To follow up with contacts
5. To engage others in conversation
6. To be clear
7. To practice and to get better
8. Because the conversation is the start, not the end
• Warning! Provide content not commercials!
Advertisement without Community
Building Community
Building Community
Building Community
Exposing Personality
Connecting to the SM Community
Connecting to the SM Community
Established as an Resource / Expert
Building a Bond – Connecting on another level
Giving to Others
Giving to Others
Measuring Success
Success Isn’t How Many Friends You
Have…
…It’s What They’ll Do For You From Dan Zarrella
on Hubspot Blog
Measuring Success
# RT’s
# Likes
# +1’s
# reads
Measuring Success
The Real ROI is Trust
Relationships are Where Business Happens
Measuring Success
Moving Beyond Connecting
Measuring Success
Goal-Setting
What do YOU want to accomplish?
Measuring Success
Who’s Your Target Audience?
“Half the money I
spend on
advertising is
wasted; the trouble
is I don’t know
which half.” - John Wanamaker
1838-1922
Measuring Success
Key Influencers vs.
Largest Possible Audience
Justin Bieber has 31
million followers –
but would anyone
follow you if he
re-tweeted you?
Measuring Success
Measuring Success
Measuring Success
IT’S NOT WORKING!
Become Social by being Social
Get Started Now Become a voyeur
Measuring Success
Get Started Today
Add An Hour A Week
- Write A Blog Entry
- Endorse someone
- Like a local business
- Post some pics
- Write something
Thank You Questions?
Charles Hendricks, AIA, CSI, CDT, LEED AP
The Gaines Group, PLC
540-437-0012
http://twitter.com/thegainesgroup
http://harrisonburgarchitect.com
http://www.linkedin.com/in/cbhendricks
http://www.facebook.com/virginiaarchitect