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PROMOTE ENGAGE WATCH
Products that drive awareness around new campaigns, products or content
Deeper experiences with brand messaging through interactive creative executions
Premium products designed to deliver video in innovative and engaging experiences
PROMOTE ENGAGE WATCH
Products that drive awareness around new campaigns, products or content
Deeper experiences with brand messaging through interactive creative executions
Premium products designed to deliver video in innovative and engaging experiences
FEED ME
REVEALERPROMOTE
POSITION: Standard IAB and VICE O&O Ad Positions, full Bleed on mobile
ACTION: Upon user scroll, imagery is revealed under page content with parallax layered imagery on top
ASSETS: Text and Imagery
DEMO LINK: Desktop / Mobile
FEATURES• Scroll-based motion interactivity within innovative ad units• Explore storytelling and linked animations within the page• Streamlined messaging for a premium, magazine-like experience
CATEGORIES
PLATFORM
OBJECTIVE AWARENESS
TIME IN VIEW / ENGAGEMENT RATE
AUTO / ENTERTAINMENT / FASHION
DESKTOP TABLET MOBILE
METRICS
FEED MEPROMOTE
POSITION: VICE and limited IAB standard sizes
ACTION: Feed of social assets are pulled into banner creative from a designated source or hashtag
ASSETS: Display creative with social content assets
DEMO LINK: Desktop / Mobile
FEATURES• Feeds content for dynamic messaging to reach audiences in real time• Social content, location data or weather updates deliver a unique user
experience• Display media can be updated as the content feed grows keeping
messaging fresh throughout the flight
CATEGORIES
PLATFORM
OBJECTIVE AWARENESS
TIME IN VIEW / ENGAGEMENT RATE
FASHION / BEAUTY & HEALTH / TRAVEL / TECHNOLOGY
DESKTOP TABLET MOBILE
METRICS
FEED ME
STICKERPROMOTE
POSITION: Mobile Adhesion Responsive Width x 150px
ACTION: Adhesion unit that includes static or light animation creative
ASSETS: Text / images
DEMO LINK: Here
FEATURES• 100% viewable ad units deliver total impact for brand messaging • Campaign messaging is pinned to the foot of the page for unrivaled
awareness• Unit disappears after a short countdown to ensure minimal interruption
for a premium experience
CATEGORIES
PLATFORM
OBJECTIVE AWARENESS
TIME IN VIEW / CTR
ENTERTAINMENT / FASHION / RETAIL
METRICS
MOBILE
SIDESWIPEPROMOTE
POSITION: IAB and VICE O&O Ad Positions
ACTION: Frames are navigated horizontally / vertically with accordion-style animation
ASSETS: Images / Text / Video / Store locations
DEMO LINK: Desktop / Mobile
FEATURES• Panels swipe with to showcase campaign assets, such as video, imagery
and interactive features• Full microsite experience delivered across a suite of ad sizes allows for
an impactful campaign approach • Units can animate automatically or with user interaction
CATEGORIES
PLATFORM
OBJECTIVE AWARENESS / ENGAGEMENT
ENGAGEMENT RATE / CTR
TECHNOLOGY / ENTERTAINMENT / CPG
DESKTOP TABLET MOBILE
METRICS
SLIDERENGAGE
POSITION: Mobile Overlay with Responsive Width x 250px, 365px, 480px Height
ACTION: Mobile overlay that is initiated by user scroll, and displays over content
ASSETS: Images / Text / Video / Store locations
DEMO LINK: Here
FEATURES• Premium, highly viewable, scroll-based overlay unit• Drives video views, engagement with product ranges, and traffic
to brand destinations • Great for TV shows, on-demand viewing, and branded content
CATEGORIES
PLATFORM
OBJECTIVE ENGAGEMENT
ENTERTAINMENT / SPORTS / RETAIL
METRICS
MOBILE
ENGAGEMENT RATE / CTR
THREE SIXTY
POSITION: Standard IAB and VICE O&O Ad Positions
ACTION: Fully immersive 360 video experience controlled by user
ASSETS: 360 Video / Text / Images
DEMO LINK: Desktop / Mobile
FEATURES• Host 360 cinematic video in a responsive display execution• Navigate through VR experiences using desktop controls or mobile
accelerometer technology • Users browse full screen immersive experiences to engage with brands in
an innovative new way
CATEGORIES
PLATFORM
OBJECTIVE ENGAGEMENT
ENGAGEMENT RATE / CTR
GAMING / TECHNOLOGY / AUTO / TRAVEL
DESKTOP TABLET MOBILE
METRICS
ENGAGE
APP
SNAPABLE
POSITION: Responsive Overlay (375x667 Creative, 750x1334 @2x Retina)
ACTION: Overlay displays video clip up to 0:30 in length with copy messaging overlay
ASSETS: Text, image and video assets
DEMO LINK: Here
FEATURES• Host video content within innovative vertical video placements across
mobile web and in-app• “Snapchat”-esque viewing experience for users on the move, with high
definition video served full screen and full bleed• Impactful units deliver 100% share-of-voice for maximum impact
CATEGORIES
PLATFORM
OBJECTIVE ENGAGEMENT
VIEW-THROUGH RATE / ENGAGEMENT RATE / CTR
GAMING / ENTERTAINMENT / BEAUTY & HEALTH
METRICS
ENGAGE
MOBILE
SHOPABLE
POSITION: Standard IAB and VICE O&O Ad Positions
ACTION: Multi-panel showcase of specific products and/or product lines
ASSETS: Images / Text / Video / Store locations
DEMO LINK: Desktop / Mobile
FEATURES• House a suite of assets to educate audiences on product suites,
experiences and details • Users can browse through microsite experiences, to create and harvest
desire for the brand and product ranges• Drives users to an online brand destination or offline store to purchase
CATEGORIES
PLATFORM
OBJECTIVE ENGAGEMENT
ENGAGEMENT RATE / CTR
RETAIL / AUTO / GAMING / CPG
DESKTOP TABLET MOBILE
METRICS
ENGAGE
SHOUTSTREAM
POSITION: Dynamically inserted into O&O editorial
ACTION: Outstream video experience delivered contextually
ASSETS: Video
DEMO LINK: Desktop / Mobile
FEATURES• Places video directly into the editorial stream• Interruptive and impactful - content and brand assets can be contextually
targeted to maximize relevance• Tailored to hit branding and engagement goals, and disappears after
completion to maximize user experience
CATEGORIES
PLATFORM
OBJECTIVE VIDEO VIEWS
GAMING / ENTERTAINMENT / AUTO / TRAVEL
METRICS
WATCH
DESKTOP TABLET MOBILE APP
VIEW-THROUGH RATE / CTR
CANVAS
POSITION: Desktop (970x250, 300x600), Mobile (300x600, 300x250)
ACTION: Outstream video experience delivered within display media placements
ASSETS: Video / Images / Text
DEMO LINK: Desktop / Mobile
FEATURES• Fast-paced, impactful and premium video content within visible display
placements• Cross platform video ads designed to be high definition, short and mute• Immersive video storytelling perfect for brand advertising
CATEGORIES
PLATFORM
OBJECTIVE VIDEO VIEWS
GAMING / ENTERTAINMENT / AUTO / TRAVEL
METRICS
WATCH
DESKTOP TABLET MOBILE APP
VIEW-THROUGH RATE / CTR
VIEWPORT
POSITION: Desktop / Tablet / Mobile/Responsive Overlays
ACTION: Embedded video plays either on user initiation or auto plays muted
ASSETS: Text, image and video
DEMO LINK: Desktop / Mobile
FEATURES• Deliver an unrivaled video experience within impactful overlay positions to
distribute content to a targeted audience • Fully responsive format that supports all common video players for
premium viewing• Variety of units allow campaign assets to support and frame video
CATEGORIES
PLATFORM
OBJECTIVE VIDEO VIEWS
VIEW-THROUGH RATE / CTR
ENTERTAINMENT / AUTO / QSR
METRICS
WATCH
DESKTOP TABLET MOBILE APP
ORCHESTRATED
POSITION: Standard IAB and VICE O&O Ad Positions
ACTION: Main video plays with audio muted, with cue points in the video that trigger creative changes
ASSETS: Text, image, and video
DEMO LINK: Desktop / Mobile
FEATURES• Timed video elements link to imagery to drive engagement • Explore storytelling and shopable functionality within video• Full post-campaign insights to quantify ROI
CATEGORIES
PLATFORM
OBJECTIVE VIDEO VIEWS / AWARENESS
VIEW-THROUGH RATE / CTR
FASHION / RETAIL / ENTERTAINMENT
METRICS
WATCH
DESKTOP TABLET MOBILE
HELEN IRNIGERDigital Sales [email protected]+41 78 588 41 90
PATRICK VIERTManaging [email protected]+41 79 368 25 00
VICE SwitzerlandBinzstrasse 12 8045 Zurichwww.vice.com
LINDA BURGERProduct Manager [email protected]+41 44 521 78 78
RAFFAEL LEUHead of Digital & Business [email protected]+41 79 593 02 72
FLORIAN JACQUIERManaging Director [email protected]+41 79 881 64 83
CONTACT