hifttar
DESCRIPTION
A watch having voice recorderTRANSCRIPT
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Husnain AhmadIrfan AsgharFarhan MahmoodTamour ayubAbdul RehmanRizwan Ahmad
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Features of HIFTAR
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OUR VISION To be a world class, innovative and progressive
organization and to build Pakistan’s more desirable brand.
OUR MISSIONTo create wealth for all the stake-holder by building highly successful business based on a customer centric approach and to contribute to the community.
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Secondary Research
Primary Research
RESEARCH
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Segmentation •Demographic
Education•Primary•High School•College and University
Occupation•Salary Based person•Self Employed•Managerial Level Employees
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OUR TARGET MARKET
•Students• college and University•Business persons• Managerial level
TARGETING
Vals Frame Work
•Innovators•Experiancers
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Compliant Individuals
Aggressive Individuals
Neo-Freudian Theory
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Sensory Input Sensory Store Working Memory Long Term Memory
Information Processing & Memory
Learning Theories
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OBSERVATIONAL LEARNING
Brand Ambassador
Hiftar
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Cognition
Affection
Conation
Tri-component Attitude Model
Structural Model
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Impact Of HIFTAR On Culture
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Email Marketing
Online Marketing
Promotional Strategies Of HIFTAR
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1. Social Network
2 .Brand Ambassadors
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3.Tv Radio and Print Media
4.BillBoards
5.Blogs Outreach
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Post Purchase Behavior
Pre Purchase Behavior
Extensive Problem solving
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Expansion of target market New outlets Repairing and Training facility Free delivery and Ordering ease Video recording facility Call center facility
Future Recommendations
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Future Recommendation Of HIFTAR
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HIFTAR is going to be a market leader
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