high-impact online marketing
DESCRIPTION
Where do you start in regards to online marketing? Carefully examine "interruption" vs. "inbound" marketing. Learn to tell your story via content marketing. And be sure to dig into the incredible potential SEO can offer. Presented at the Grand Geneva golf resort in Lake Geneva, WI on May 30th, 2013.TRANSCRIPT
High-Impact Online Marketing Strategies
Presented by Nate DameCEO & Founder, SEOperks
Online Marketing?
More fun available at http://mashable.com/2012/07/02/best-cat-memes-ever/ and http://blog.visual.ly/how-to-go-viral-every-time/.
Online is Changing
Every Consumer = Private Detective
Time to Shine!
Early Online Marketing
Flyer > WebsitePaid Search > WebsiteSocial Media > Website
Online Marketing Today
Tons of Options
http://moz.com/blog/goodbye-seomoz-hello-moz
Agenda
1. Establish your presence2. Evaluate marketing opportunities3. Tell your story4. Search engine optimization (SEO)
Foundations: Establish Your Presence
Establish Your Presence
When users search for YOUR BUSINESS, make sure they find YOUR BUSINESS.
Where to Be
1. Google+ Local2. Facebook Page3. LinkedIn4. Yelp5. Yahoo 6. Bing Local7. TwitterRestaurants: Zagat, Urbanspoon, Tripadvisor
How to Claim
1. Search and “Edit / Claim” first!
(Only create new listing only if your business is not already listed.)
2. Fill in every detail you can. Focus on providing helpful details for your customers.
3. Add photos! (when able)
Basic Website Considerations
What questions do clients have?What benefits do we offer? (not features)What action do I want visitors to take?
• Clean, modern, simple design• Prominent contact options
Simple
Logical Calls to Action
Unique, Helpful User Experience
Evaluate Marketing Opportunities
Where do you want to put your $$?“Interruption Marketing” Tactics: Avg. Cost of Acquisition:
Paid Search (PPC) $95.00
Contextual Ads $115.00
Banner & Display Ads $150.00
TV, Radio & Print Media $180.00
Brand Advertising $Unknown
“Inbound Marketing” Tactics: Avg. Cost of Acquisition:
Organic Search (SEO) $15.00
Community / Forum Participation $20.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Video Content $70.00
Source: SEOmoz
Online “Interruption Marketing”
Se-ries1
InvestmentAvg. Traffic
Online “Inbound Marketing”
Se-ries1
InvestmentAvg. Traffic
Inbound Marketing For the Win!
Tell Your Story
Content Marketing
What is content marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/
Opportunities Abound
• 1 million live viewers on Youtube• Biggest live web streaming event in history
Opportunities Abound
• Millions of views within 24 hours
• Video led to $7 million in funding
Marketo: The Power of Marketing Automation
Rackspace: The Cloud is Awesome
Why is content marketing so powerful?
• One blog post can:– Engage your existing audience– Attract new followers– Get “shared” – free marketing!– Attract links (huge for SEO)– Attract long-tail SEO traffic– Generate word-of-mouth– Generate leads– Nurture leads– Help make sales
Content Marketing One-Page Strategy
Search Engine Optimization (SEO)
Why SEO?
“I want to learn more about a company/product/service, so I’m going to go online and ____________ it.”
Search Ranking Factors
Link Building: 42%
Closely Tied to Link Building: 14%
Site Optimization & Other: 44%Link Building: 56%
Search Ranking Factors
Link Building: 42%
Closely Tied to Link Building: 14%
On Site Optimization & Other: 44%Link Building: 56%
SEO Crash Course
1. Clean site users love2. Remove technical barriers3. Tell your story
In Review
1. Establish your presence2. Evaluate marketing opportunities3. Tell your story (Content Marketing One-Page
Strategy)4. Learn SEO (free webinars available)
Questions, Feedback and Complaints!
Nate Dame @seonateCEO & Founder, [email protected]: (312) 870-0056
Thank You Sponsors!
Get $50 in free credits at www.grasshopper.com/seoperks
Nate Dame @seonateCEO & Founder, [email protected] m: (312) 870-0056