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High Precision market overview

Carmen AguileraR&D - Market Development Officer

European GNSS Supervisory Authority

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High precision sensitive marketsUsers 

communities

AGRICULTURE

SURVEYING

GIS1)

CONSTRUCTION

MINING

Addressable market 1)Main applications

• 8 millions farms in Europe and in the USA

• 28 millions tractors worldwide

–

Machine guidance

–

Autonomous machine 

guidance

–

Asset tracking

• 1,5 millions construction machines in the USA

–

Machine guidance

–

Autonomous machine guidance

–

Asset tracking

• 160 000 GIS professional worldwide

• 630 000 professional surveyors worldwide

–

Metrology

–

Seismology

–

Cadastral surveying

–

Mapping

• 70 000 vehicles–

Truck dispatch

–

3D positioning of mine machinery

–

Autonomous mining vehicles

MA

CH

INE

CO

NTR

OL

SUR

VEYI

NG

&

MA

PPIN

G

Relevance of EGNOS & Galileo 

augmentation services

1) Geographic Information System

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EGNOS: the most affordable solution for a wide  range of applications

EGNOS

Application 

category

Application fieldRequired 

accuracy 

level

Arable

High‐value crop cultivation (potatoes, vegetables)

Precision operations (sowing and transplanting)c.2cm

Low‐value crop cultivation (e.g. cereals)

Low‐accuracy operations (fertilising and reaping)c.1m

Dairy Individual livestock positioning and virtual fencing 2‐5m

Agro‐logistic

Land parcel identification/ geo‐traceability

Post harvest pick‐up 

Supervised tracking of livestock, manure, etc.

c.2.5m

Legislation/

management

Field measurement 

Boundary mapping and updatingc.2.5m

“Precision Agriculture is about 

doing the right thing, in the 

right place, in the right way, 

at the right time”

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Why EGNOS in Agriculture? High Precision, Low Cost

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The number of GNSS devices in precision  agriculture is increasing fast

GNSS-equipped tractors forecast (2009E-12F)

240

200

165136

0

50

100

150

200

250

09E

Thousands of units

12F11F10F

Rest of the World

Europe

78%

23%

GNSS cumulated revenues 2010-2030Total = €20 billion

8% of tractors are equipped with a GNSS device in EU Expected 13% in 2013

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EGNOS already has a leadership position in  the European market

Percent

75

50

25

100

0

EGNOS

DGPS

RTK

12F11F10F09E

Forecast by technology (2009E-12F)

50% of EGNOS market share 70% Expected by 2012

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5.7651514.209

1091.192796

PA TotalVAT Corporate tax Fuel consumption

reduction

Yield increase

Fertilizers consumption

reduction

Pesticides consumption

reduction

3 bln m3 of water saved

Fatigue reductionfor 3 mln AWU*

Precision Agriculture non-monetized benefits (cumulated 2010-2030)

*Annual Work Units

EGNOS - Precision Agriculture monetized benefits (Millions of Euros, cumulated 2010-2030)

Benefit for public institutions

Benefit for users Social benefit

~1 bln

litres

Equivalent to

~ 500new jobs

Not only revenues: EU GNSS public benefits for  EU‐27 in agriculture will reach €6 billion in 2030

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• No installation costs neither annual subscription costs are required

A practical example

EGNOS is the best GNSS technology to be applied on a 16 HA farm: on average European farms are 16 HA wide

EGNOS is free

EGNOS is widely available all over Europe

EGNOS is convenient

• 1 on 10 tractors in Europe are equipped today with GNSS receivers, most of them are EGNOS enabled

• The application of EGNOS involves:

• 2,36% reduction in time, fuel and seed quantity

• 2,49% reduction in fertilize and Plant Production Products quantities

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Galileo will add value with new services  opening new possibilities

Open Service

Commercial Service

Safety of Life Service

Search and Rescue Service

Free to air; Mass market; Simple positioning

Encrypted; High accuracy; Guaranteed service

Open Service + Integrity of signal

Encrypted; Continuous availability

Near real-time; Precise; Return link feasible

Public Regulated Service

Start 2014

2015 - 2016

2015 - 2016Start. 2014

Start. 2014

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PromotionPartnership with 

industry players

Leverage 

Framework 

Programme

Test and exploit 

new service 

(EDAS)

“Harvesting”

EGNOS potential

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Service Providers Application providers

Tractor Manufacturers

Device Vendors

Co-marketing with EGNOS market players to support EGNOS introductionCBA to support adoption decision and quantify the benefits

Leading industry players have already  bet on EGNOS 

PromotionPartnership with 

industry players

Leverage 

Framework 

Programme

Test and exploit 

new service 

(EDAS)

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MowBySat; GNSS in 

domestic

robots to

achieve

greater

precision

at low

cost.

I2GPS:

SAR calibrator

with

GNSS 

receiver

for

precision

studies

of

geodynamics

GOLDEN‐ICE: improvinG

the efficiency Of 

saLt‐spreaDing

(de‐icing) sErvices

and 

emergeNcy

call management on wInter

professional vehiCles

using EGNOS

ASPHALT:

High precision applications 

in road construction, fleet 

management and logistics using 

EGNOS just‐in‐time process chain.

FIELDFACT:

Promoting

the

benefits

and

opportunities

of

GNSS in 

agriculture.

1st

Call

R&D

fill

technical

gaps

and

pave

the way

to

adoption

PromotionPartnership 

with industry 

players

Leverage 

Framework 

Programme

Test and exploit 

new service 

(EDAS)

2nd

Call

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Agenda09:00 - 13:00 High Precision

09:20 - 10:00 Industry Keynotes

10:00 – 10.15 Q&A

10:15 - 11:00 Presentations of Application Success Stories from the ESNC

11:00 - 11:30 Coffee Break

11:30 - 12:20 Presentations of New Applications Funded Under FP7.

12:20 - 12:30 Q&A

12:30 - 13:00 Elevator Pitches of New GNSS Application Ideas

13:00 - 14:00 Business Speed Meetings Networking in Exhibition & Application Village

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EGNOS, it’s there. Use it.

Thank you for your attention

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Carmen AguileraR&D ‐

Market Development Officer

European GNSS Supervisory Authority