highway eatery and village resort in jaipur

8/14/2019 Highway Eatery and Village Resort in Jaipur

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Investment required for 50% stake: 4 cr.Investment required for 50% stake: 4 cr.

Companys expected monthly income: 50-60Companys expected monthly income: 50-60lakhlakh


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Project missionProject mission

To be a landmark in highway tourism @ To be a landmark in highway tourism @the busiest highway in Indiathe busiest highway in India

To be on the international tourist map for To be on the international tourist map forproviding the most authentic village lifeproviding the most authentic village lifeexperienceexperience


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The concept The concept

Highway amenities with a fast foodHighway amenities with a fast foodrestaurant & punjabi dhaba (like Havelirestaurant & punjabi dhaba (like Haveli

at Karnal & Jalandhar)at Karnal & Jalandhar)++

Rustic look village with cottagesRustic look village with cottages

(like chokhi dhani)(like chokhi dhani)


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- - 20062006


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Village resort 1Village resort 1


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Success matters!Success matters!More than 5000 people each day at each of theMore than 5000 people each day at each of the

Haveli restaurants in Jalandhar & Karnal BestHaveli restaurants in Jalandhar & Karnal Besthighway eatery in Indiahighway eatery in IndiaAverage spending : 40 Rs./personAverage spending : 40 Rs./personRs. 2 lakh sales/day i.e 7-7.5 crores/yearRs. 2 lakh sales/day i.e 7-7.5 crores/yearProfitability: 40%Profitability: 40%

++More than 5 lakh tourist/year at chokhi dhaniMore than 5 lakh tourist/year at chokhi dhani350 Rs. entry350 Rs. entrySales/year: 17.5 crores/yearSales/year: 17.5 crores/yearProfitability: 40%Profitability: 40%

Combined revenues: 25 crores/yearCombined revenues: 25 crores/yearEstimated profit: 10 crores/yearEstimated profit: 10 crores/year


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Jaipur Jaipur

Urbanization growth rate 28.33%Urbanization growth rate 28.33%70% of international tourist coming to India visit Rajasthan70% of international tourist coming to India visit RajasthanInternational airportInternational airportHighest population growth decade among tier two citiesHighest population growth decade among tier two cities(49% for decade 91-2001)(49% for decade 91-2001)

Counter magnet to New DelhiCounter magnet to New DelhiHub of domestic and foreign touristHub of domestic and foreign touristSEZ by Mahindra GESCO with RIICO joint venture on 3000SEZ by Mahindra GESCO with RIICO joint venture on 3000bighas of landbighas of landEmerging IT sector destinationEmerging IT sector destinationLocated on Golden Quadrilateral which is proposed to beLocated on Golden Quadrilateral which is proposed to beupgraded as National Express Wayupgraded as National Express WayFast emerging education centerFast emerging education centerExcellent law and order situationExcellent law and order situationDeveloped infrastructureDeveloped infrastructure


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SiteSite

Expressway connecting Mumbai-Ahmedabad Expressway connecting Mumbai-Ahmedabad Udaipur Ajmer - Pushkar Kishangarh Jaipur Udaipur Ajmer - Pushkar Kishangarh Jaipur Delhi: Very busy highwayDelhi: Very busy highway

Most promising area as lot of business activitiesMost promising area as lot of business activitiescoming up in vicinitycoming up in vicinityMore than 2 lakh people coming to work inMore than 2 lakh people coming to work inMahindra world city at 6 kms. from siteMahindra world city at 6 kms. from site

Jyoti university A 1500 girls college at 1 km. Jyoti university A 1500 girls college at 1 km.

from sitefrom siteProposed Manipal university on this roadProposed Manipal university on this road Tourists going to Ajmer and pushkar Tourists going to Ajmer and pushkarGujarati touristsGujarati tourists


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Activities in vicinityActivities in vicinity

3 IT Parks/ SEZs (M & M/Vatika/Mega City)3 IT Parks/ SEZs (M & M/Vatika/Mega City)Auto/Apparel/Handicrafts/Jewellery SEZAuto/Apparel/Handicrafts/Jewellery SEZMedical tourism Health city & super specialtyMedical tourism Health city & super specialtyhospitalshospitalsUniversities (Jyoti & Manipal) & education cityUniversities (Jyoti & Manipal) & education cityMeetings/Incentives/Conventions/ExhibitionsMeetings/Incentives/Conventions/Exhibitions(MICE) Tourism JDAs convention center(MICE) Tourism JDAs convention center

Multi purpose conference hall of minimumMulti purpose conference hall of minimum2000 people capacity2000 people capacityHi-tech convention hall for 750 people capacityHi-tech convention hall for 750 people capacity


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LandLand

Land: 15 bigha = 45375 sq. yds. (agricultureLand: 15 bigha = 45375 sq. yds. (agriculturestatus)status)

100 ft. touching highway100 ft. touching highway

100+600 ft. visible from highway100+600 ft. visible from highwayPermissions & approval: Rajasthan tourism policyPermissions & approval: Rajasthan tourism policy20072007

No CLU charges for tourism project (saving of 400No CLU charges for tourism project (saving of 400Rs./sq. yd.)Rs./sq. yd.)No development charges (saving of 200 Rs./sq. yd.)No development charges (saving of 200 Rs./sq. yd.)

Location: Mahalan 22Location: Mahalan 22 ndnd milestone from Jaipur onmilestone from Jaipur onmain 6 laned Jaipur-Ajmer expressway (NH8)main 6 laned Jaipur-Ajmer expressway (NH8)

Busiest highway in IndiaBusiest highway in India

On right hand while going from Jaipur to AjmerOn right hand while going from Jaipur to Ajmer


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Demand and supplyDemand and supply

Highway amenities: No good highway amenitiesHighway amenities: No good highway amenities

on entire highway patchon entire highway patch

Village resort: Chokhi dhani has becomeVillage resort: Chokhi dhani has becomecommercial & very expensive. There is acommercial & very expensive. There is acustomer overflow as there is no place oncustomer overflow as there is no place on

weekendsweekends

Dhaba: Jaipurites like dhaba food a lot. OneDhaba: Jaipurites like dhaba food a lot. OneSharma dhaba is very popular and its prices areSharma dhaba is very popular and its prices are

truly 5 star!truly 5 star!


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ClientsClients

Conferences andMarriages

Foreign & domestictourists coming to Jaipur

More than 2 lakh peoplecoming to live in vicinity& Jaipurites

People traveling onhighway


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Key factors HighwayKey factors Highway

eateryeatery Toilets as good as in 5 star hotels Toilets as good as in 5 star hotelsEconomical fixed menu thali for car driversEconomical fixed menu thali for car drivers

Ethnic AC DhabaActual feel of a dhabaMuddhas & khatsWaiters in Punjabi

uniform

Fast foodPrompt serviceHygienic kitchen

Take away facility of popular items

Specialties of Jaipur


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VillageVillage

An opportunity to live in a villageAn opportunity to live in a villagecommunitycommunity

Living and eating amongst villagersLiving and eating amongst villagersDrinking fresh cow milk and having freshDrinking fresh cow milk and having freshmakhanmakhanLadies getting water from wellLadies getting water from well

Bull doing actual agricultureBull doing actual agricultureHorse & camel ridingHorse & camel ridingPottery maker making vesselsPottery maker making vesselsShopping at haat bazaarShopping at haat bazaar


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3 sources of revenue3 sources of revenue

Revenues close to 18 crores/annumProfits close to 7.2 crores/annum i.e. 60 lakhs/month

Guests living in village50 rooms in village

2000 Rs./night60% occupancy

Rs. 2.2 crores/annumProfitability: 40%8.7 lakh/month

Guests visiting village1000 people/day

250 Rs. entryRs. 9 crores/annum

Profitability: 40%Net profit: 30 lakh /month

Highway amenities5000 people each day

Average spending : 40 Rs./personRs. 7.2 crores/annum

Profitability: 40%Net profit: 24 lakh/month


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Joint venture terms Joint venture terms

50-50% stake in the company50-50% stake in the companyOur equity initially: 6 cr. landOur equity initially: 6 cr. landPartners contribution: 4 croresPartners contribution: 4 crores

2 cr. in development company2 cr. in development company2 cr. for acquisition of our 25% equity2 cr. for acquisition of our 25% equity

Extra cash (if required) to be raised byExtra cash (if required) to be raised bydebt/equity against commercially converteddebt/equity against commercially converted

45375 sq. yd. land45375 sq. yd. land6 cr. land(100% our

Equity)

2 cr. to us and

2 cr. in company

50-50% equityin

company


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Key pointsKey points

Project of great name and fameProject of great name and fameInitial investment of 8 croresInitial investment of 8 crores

Income of 7-7.5 crores/annumIncome of 7-7.5 crores/annumIncreasing income as traffic & population in theIncreasing income as traffic & population in thearea increasesarea increasesVery unique property as highway land is tooVery unique property as highway land is too

expensive now-a-daysexpensive now-a-days


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Road mapRoad map

Signing a JoinVenture

agreement

Layout andplanning

Permissions

Construction of Highwayamenities

Developingvillage

Developingrooms


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Project timelineProject timeline

400 th 450 th dayDevelopment of villas andvillage

270 th 300 th dayConstruction of highwayamenities

Parking Toilets

Dhaba & fast food restaurant

90 th 120 th dayApprovals

16 th 30 th dayLayout development

15 th daySite inspection & signing JVagreement

Revenues to begin in 9 months


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highway eatery and village resort in jaipur

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