hillington innovation masterclass – how to supercharge your profile on linkedin, feb 2012
DESCRIPTION
Get the most out of LinkedIn with this short training course from Innovation Centres Scotland Masterclass.TRANSCRIPT
. 1 © Perceptive Partners Ltd 2012
LinkedIn Training Wednesday 15 February 2012 – Hillington
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Track Record
Expert advice from experienced professionals
Strong track record in construction, technology and communications
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Clients
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Why are you interested in your personal profile?
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Why social media now?
Tough environment
Limited marketing budgets
Limited time
Building trust and relationships never more important
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Risks If Not Involved
Burying head in the sand – conversation happening anyway
Miss opportunity
Be seen as out of touch/old fashioned
Your network of contacts taken by someone else
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Managing the message - Brand Promise
Impact on customers?
One sentence?
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What’s already being said about you?
www.Google.com/alerts
www.pipl.com
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Strategy
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Profile Picture
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Audience
Who?
Where?
What’s interesting to them?
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Managing your network
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Connections
Number of connections
Finding connections with LinkedIn
From your network and beyond – offline contacts too
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Connections
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Connections
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Groups
Reach beyond own network for research and relevant prospects
Build network with relevant audience
Finger on pulse
Build own community
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Worst LinkedIn clangers
Old/duplicate profile
Selling only
Default messages
CV
Photo
Profile
Silver bullet
Silos
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Top tips
Check privacy settings
Supercharge face to face
Clear strategy
Relationship tool
Know your audience
Use as a showcase
Time management
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Suggested next steps
Agree strategy
Clear objectives, key messages, audiences
Evaluation
Implement necessary changes
Training
http://www.skillsdevelopmentscotland.co.uk/flexible-training
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Twitter @perceptivecomms
www.perceptivepartners.co.uk
Suggested reading
http://www.perceptivepartners.co.uk/social-media-useful-background-reading.php