hire 14: see the possibilities of social media (hria)
DESCRIPTION
Adam Franklin delivered this keynote on 1st May 2014 at Hire14 on the Gold Coast.TRANSCRIPT
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See the Possibilities
of Social Media
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube• Social Media Strategy• Q&A
Adam Franklin, Marketing Manager
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4Who’s next?
You?
#hire14@Franklin_Adam
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5 #hire14
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Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet Tweet#hire14@Franklin_Adam
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Show of handsup we get
#hire14
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#hire14
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Weiner-‐gate#hire14@Franklin_Adam
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Tools#hire14@Franklin_Adam
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Don’t have 7me?
No time?#hire14@Franklin_Adam
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#hire14@Franklin_Adam
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Monitor#hire14
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Men;on#hire14
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#hire14
Relax…
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Just like real life!#hire14@Franklin_Adam
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Twi:er#hire14@Franklin_Adam
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1. Facebook comments Facebook@Franklin_Adam #hire14
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INVEST
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Blogging@Franklin_Adam #hire14
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Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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24Remarkable content
#hire14@Franklin_Adam
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Done the work
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Email Marke;ng
$1 spent$41 return
#hire14
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Email is best. Remember 1995?
#hire14
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Darren Rowse aka @ProBlogger
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Dear Rich
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Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?#hire14
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@Franklin_AdamLinkedIn
#hire14@Franklin_Adam
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@Franklin_AdamLinkedIn
#hire14@Franklin_Adam
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LinkedIn#hire14
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Social Strategy -‐ Beginner
1. Set up pages
#hire14
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
#hire14
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
#hire14
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
#hire14
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Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
#hire14
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Social Strategy -‐ Intermediate#hire14
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#hire14
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44
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46
“Train hard, win easy”
Sean Bowes
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www.bluewiremedia.com.au/speaking/hire14