history of helsingin sanomat

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HELSINGIN SANOMAT 3

Major events 5Main organ of the Young Finns Party founded in the capital 6Crossing thresholds 8With youthful enthusiasm and August Schauman’s Marinoni 9Nuori Suomi (Young Finland) 9Under pressure from Bobrikov 11Mute singer 13Helsingin Sanomat, Päivälehti’s heir 14“Finland’s most widely circulated newspaper” 16Ties with the Progressive Party are loosened 22Latest news 23An independent liberal newspaper 26Ilta-Sanomat 30Lehtikuva 32New men, old approach 34Advanced technology, new records 38Supplements 39The beginnings of a media group 40Towards a new centuryTT 40The Sanoma School of Journalism 41A new generation 42New units 42Sanomapaino (Sanomaprint) 43The era of the European Union 44Digital production 44Sanoma 45Taloussanomat 46Sanoma House 46Foundations 48Online opportunities 49Local focus 51Broadening horizons 51New faces, new phases 52Celebrating the first 120 years 52News from Finland and abroad 53Helsingin Sanomat todayt 54The message is everything 54Päivälehti - Helsingin Sanomat, editors-in-chief 56Helsingin Sanomat, editors-in-chieff 57Ilta-Sanomat, editors-in-chieff 59Sanoma Corporation / Sanoma News, presidents 61

4 HELSINGIN SANOMAT

Contents

The first sample issue of Päivälehti appears on 16 November. Päivälehti appears six times a week from the beginning of the year. The “young” circle associated with Päivälehti

forms the Young Finns Party. Eero Erkko, one of the newspaper’s founders, is exiled from Finland. The last issue of Päivälehtif is publishedon 3 July. The first sample issue of Helsingin Sanomat

appears on 7 July. The Sanoma Corporation is founded. Eero Erkko returns to Finland and, a year later, becomes chairman of the board of the Sanoma Corporation. Eero Erkko becomes editor-in-chief of Helsingin Sanomat. Eero Erkko dies. Eljas Erkko, the son of Eero, becomes theeditor-in-chief of Helsingin Sanomat and t

president of the Sanoma Corporation. Ilta-Sanomat, the evening edition of Helsingin Sanomat, appears. Helsingin Sanomat has the largest number t

of subscribers in the Nordic countries. Editor-in-chief Yrjö Niiniluoto dies. Teo TT Mertanen and Aatos Erkko are appointed chief editors. Eljas Erkko dies. His son, Aatos Erkko, is appointed president of the Sanoma Corporation. The Sanoma School of Journalism is established. Väinö J. Nurmimaa is appointed president of the company. Aatos Erkko continues aschairman of the board. Heikki Tikkanen is appointed senior editor-in-chief. The Sanomala production plant in Vantaa isinaugurated. Helsingin Sanomat launches a monthly t

supplement, Kuukausiliite. Jaakko Rauramo is appointed companypresident.

HELSINGIN SANOMAT 5

Major events

The Varkaus printing plant is inaugurated. Seppo Kievari is appointed publisher. Janne Virkkunen is appointedsenior editor-in-chief. The Forssa printing plant is inaugurated. Helsingin Sanomat launches its weeklyt

supplement, Nyt. Helsingin Sanomat’s distribution departmentis incorporated as Leijonajakelu Oy. Helsingin Sanomat launches its online service, t

Verkkoliite. The financial newspaper Taloussanomat

is launched. The TV channel Nelonen (Channel Four Finland) begins broadcasts. Sanoma Corporation continuesas a division of the new SanomaWSOY. Seppo Kievari is appointed the Sanoma Corporation’s president. Sanoma House is completed. Sanomala inaugurates a new printing machine. Mikael Pentikäinen is appointed presidentof the Sanoma Corporation. Helsingin Sanomat acquires Radiot Helsinki. Sanoma Corporation becomes Sanoma News. Helsingin Sanomat launches the mobile t

version of its online service at HS.fi/mobiili.The HS Teema magazine appears. Mikael Pentikäinen is appointed publisher andsenior editor-in-chief of Helsingin Sanomat.

Pekka Soini becomes the president of Sanoma News. Helsingin Sanomat becomes availablet

on the iPad. The news desk of Channel Four Finland is integrated into the editorial offices of Helsingin Sanomat.

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HELSINGIN SANOMAT6

1889 PÄ I VÄ L E H T IThe first sample issue of Päivälehti appears on 16 November.18891889

MAIN ORGAN OF THE YOUNG FINNS PARTY FOUNDEDIN THE CAPITAL

In August of 1889 a letter addressed to

“Interested Citizens” was circulated from

Jyväskylä:

An increasing number of people have

long expressed the wish that a new Finn-

ish-language newspaper be established in

Helsinki, a paper that will be pro-Finnish

in its political affiliations and take a lib-

eral stand in advocating progress in all

aspects of the contemporary debate. To

fill the need for such a newspaper, we, the

undersigned, have decided to start distri-

buting a Finnish-language newspaper

of the above type as of the beginning of

next year. As soon as the total guarantee

capital of 10,000 marks, which we esti-

mate will cover our needs for next year,

has been subscribed for, a sample issue

and the newspaper itself will begin to ap-

pear as of the beginning of 1890.

The signatories were Eero Erkko, then

Among the founders of Päivälehti EeroErkko (1860−1927) played a central role. Along with hisduties as editor-in-chief, heshouldered the financial responsibility.

editor-in-chief of the newspaper Keski-

Suomi, and the authors Arvid Järnefelt

and Johannes Brofeldt, who later became

known as Juhani Aho.

At the time this paper, called Päivä-

lehti, was established, Finland was an

autonomous Grand Duchy of the enor-

mous Russian empire. The Russian tsar

Standing are Kasimir Leino, E.O. Sjöberg, Reinhold Roine, Arvid Järnefelt, Filip Warén, and Erkki Reijonen. Seated: Juhani Aho, Eero Erkko, andSanteri Ivalo.

HELSINGIN SANOMAT 7

Päivälehti’s sample issue, 16 November 1889.

HELSINGIN SANOMAT8

was the ruler of Finland, represented in

the country by a governor-general. As a

guarantee of autonomy, Finland had its

own legislation, currency, and legisla-

tive assembly, called the Diet of Finland,

which, however, the tsar convened only

infrequently. The Finns were concerned

that Pan-Slavism, a strong ideological

movement in Russia, would fuel ultra-

nationalist ideas in the mother coun-

try. The movement’s supporters waged

an increasingly acerbic war of words on

questions that weakened the unity of

the empire, including the issue of Finn-

ish autonomy.

In Finland a strong nationalistic, pro-

Finnish movement had emerged in the

mid-1850s, kindled by J.V. Snellman, J.L.

Runeberg, and Elias Lönnrot, the phy-

sician who had compiled the Kalevala,

Finland’s epic collection of oral poetry.

By the late 1880s leaders of the Finn-

ish movement such as Yrjö-Sakari Yrjö-

Koskinen were seen as elderly members

of Finland’s upper class, and the young

radicals were no longer satisfied with

their ideas and activities.

In the 19th century, the political

groupings or parties developed around

the country’s main publications. Swe-

dish Party newspapers dominated the

media field in Finland, with Hufvud-

stadsbladet being the leading newspaper.

The Finnish-language Uusi Suometar,

established in 1869, was the beacon of

the Finnish Party.

The first organs for the Young Finns

Party were regional papers, such as Kes-

ki-Suomi, edited by Eero Erkko and pub-

lished in Jyväskylä, and Savo, edited by

the Brofeldt brothers (Pekka and Juhani

Aho) and published in Kuopio. Nation-

wide debates were concentrated, how-

ever, in Helsinki. As the numbers of

PÄ I VÄ L E H T I

At the time Päivä-lehti was created, Arvid Järnefelt (1861−1932) was experiencing a Tolstoyan awakening. Having just earned a degree in law, he became ashoemaker’s apprentice. For several yearsJärnefelt wasa contributor toPäivälehti and its Christmas album, Nuori Suomi (Young Finland).

Juhani Aho (1861−1921) contributed re-views of literature, art, and theatre to Päivälehti as well as his “shavings” – causeries, travel letters, and essays on social issues.

Finnish-speaking readers and other sup-

porters of the views of Päivälehti grew,

the founders believed that a sufficient

readership would also be found for a

metropolitan newspaper with more lib-

eral views than those advocated by Uusi

Suometar.

CROSSING THRESHOLDS

Although the guarantee sum of 10,000

Finnish marks, which had been the con-

dition for the establishment of Päivä-

lehti, could not be raised, an impressive

number of prominent personalities,

from Santeri Alkio, Minna Canth, and

Matti Kurikka to E.N. Setälä and Matti

Äyräpää, signed as guarantors. Their sup-

port inspired Eero Erkko, Juhani Aho, and

Arvid Järnefelt to follow through with

their audacious idea.

The first sample issue of Päivälehti

was dated 16 November 1889. Helsingin

Sanomat, the successor of Päivälehti, and

Sanoma News, the company publishing

Helsingin Sanomat, later celebrated the

date as their anniversary.

Introducing itself, Päivälehti, “as it

steps over its readers’ thresholds for the

first time” – probably the words of Juhani

Aho – stated its goals: to promote Finnish

as a cultural and dominant language in

order to awaken national awareness and

to increase the educational standard of

the people. Not seeking to use the voice

of a master, but rather that of a servant,

Päivälehti wanted, “when the occasion

presents itself, to tell our readers frankly

about ideas both new and old, fearlessly

discuss burning questions both in other

countries and those on the agenda in our

own country”. And further: “This paper

is intended to voice the hopes of our na-

tion and serve as the sincere interpreter

of its needs.”

HELSINGIN SANOMAT 9

Nuori Suomi (Young Finland)In November of 1891 in hisforeword to the first Christ-mas album called Nuori

Suomi (Young Finland), Ee-ro Erkko defined the broadoutlines of Young Finland’s agenda. This periodical, with its articles, illustrations, and musical compositions, “given out” by the editors of Päivälehti, was immediate-ly sold out. Columnist Tie-ra (Santeri Ivalo) wrote in Päivälehti on 23 December1891: An absolute “Young

Finland” frenzy prevails to-

day. Happily, however, this

time it is not the fervour

of the “Young Finland” cir-rr

cle itself. The prevailing

pro-Finnish fervour was ig-gg

nited among the public at

large. Not only the “Young”

and the “Old”, but also the

pro-Swedish public enthuse

about it. All the reading pub-

lic has been seized by one

great passion. Each and

every one of them would like

to get Päivälehti’s Christmas

album “Nuori Suomi”.

Akseli Gallen-Kallela’s illustration for the cover ofthe Nuori Suomi Christmas album, 1894.

With this proclamation by the Young

Finns, Päivälehtis dissociated itself from

the “Old” Finnish Party and the editors

of Uusi Suometar, who adopted a more

cautious approach. Päivälehti’s editors

believed that pro-Finnish politicians and

public servants could better advance the

Finnish cause if they could find support

in the hopes and needs of the nation as

expressed through Päivälehti.

WITH YOUTHFUL ENTHUSIASMAND AUGUST SCHAUMAN’SMARINONI

During the newspaper’s first year, the

daily editorial work remained the re-

sponsibility of two men. Eero Erkko was

unpaid editor-in-chief and treasurer. E.O.

Sjöberg, who had acquired experience

in the Helsinki-based Swedish-language

paper Finland, worked as subeditor and

chief of the international section. The

two other signatories of the proclama-

tion could not participate; Arvid Järnefelt

dedicated himself to his studies, and Ju-

hani Aho stayed in Paris. Naturally, both

of them also wrote articles for Päivä-

lehti and later, for Helsingin Sanomat.

Järnefelt contributed several dozen arti-

cles, and Aho supplied several hundred.

Although the supporters of the new

pro-Finnish paper were loyal and made

considerable sacrifices, the small publi-

cation failed to obtain sufficient advertis-

ing. Päivälehti needed economic support,

which it acquired towards the end of 1890

with the founding of Helsingin Suoma-

lainen Sanomalehti Osakeyhtiö (the Hel-

sinki Finnish Newspaper Company).

Encouraged by this support, Päivä-

lehti’s editors hastened to publish a huge

edition in the name of the new company:

50,000 copies appeared on 15 December

1890. The size of the paper had grown;

HELSINGIN SANOMAT10

the publication time had advanced from

afternoon to seven o’clock in the morn-

ing; and three young men were hired to

boost the editorial staff, all with universi-

ty degrees. One of them, Santeri Ingman

(later known as Santeri Ivalo), would be-

come one of the pillars of the paper until

his death forty-seven years later. Anoth-

er, Filip Warén, was a man with many of

the talents needed by Päivälehti: meeting

narrator, reporter, and translator, who

served as a stenographer in the Finnish

Diet; “as a good singer, he often made the

walls of the small office resound with his

hilarious folk songs”. Kasimir Lönnbohm

(who later Finnicized his family name to

Leino), a linguistic virtuoso and seeker of

truth, was Päivälehti’s literary authority

from 1890 to 1898, and his productivity

was comparable to Aho’s. Lönnbohm la-

ter introduced his poetry-writing young-

er brother, known as Eino Leino, into the

Päivälehti circle; at the age of 21, Eino Lei-

no succeeded Kasimir as theatre critic. Ei-

no Leino’s responsibilities at Päivälehti

expanded to include work as editor and

the writing of causeries under various

pseudonyms, the best known of which

were Mikko Vilkastus and Teemu.

At the beginning of 1891, the content

of Päivälehti was defined as consisting of

“matters for educating the people, tem-

perance, the workers’ cause both at home

and abroad, the women’s movement, re-

porting on the work of the Diet, the natu-

ral sciences, legal questions, and, in the

foreign section, current news and pre-

sentations of the leading movements

and ideologies of our time”. The liter-

ary section was to be “given particular-

ly great attention”. The most important

feature in the newspaper’s content, how-

ever, was constitutionalism, “to support

and promote our laws and all our nation-

Kasimir Leino (1866–1919)

Eino Leino(1878–1926)

al institutions”, and the party affiliation

of the paper was to remain fundamen-

tally pro-Finnish.

The first sample issues of Päivälehti

were produced on a Marinoni machine

at Hufvudstadsbladet’s printing house.

On 6 December 1889, Eero Erkko and Au-

gust Schauman, the owner of the print-

ing house, signed a contract. From the

beginning of 1892, production on the

same Marinoni machine continued, ex-

cept that Päivälehti had acquired the

machine, which was moved from Schau-

man’s printing house at Fabianinkatu to

rented localities at Korkeavuorenkatu.

The printing was now “its own master,

1890 PÄ I VÄ L E H T IPäivälehti appears six times a week from the beginning of the year.

HELSINGIN SANOMAT 11

not dependent on anyone”.

But the editorial staff was still

squeezed into two small rented rooms

on Fabianinkatu. There was no end to

the visitors to their office, both contri-

butors and friends. There were com-

posers, such as Robert Kajanus, Armas

Järnefelt, Oskar Merikanto, and Jean Sibe-

lius; artists, including Väinö Blomstedt,

Akseli Gallen-Kallela, Eero Järnefelt, and

Pekka Halonen; authors and linguists,

such as Werner Söderhjelm; and natu-

rally Päivälehti’s “own” poet J.H. Erkko,

Eero Erkko’s older brother and an inde-

fatigable supporter of the paper, who was

already a renowned lyric poet and writer

of plays in verse. Public servants, lawyers,

and politicians, both from Helsinki and

the countryside, also frequented the pa-

per’s editorial offices.

The circle soon acquired the ha-

bit of gathering, especially on Saturday

evenings, to socialize, sing, and above

all, discuss. Working late into the night,

those proficient at languages translat-

ed telegrams received through the Of-

fice of Finland’s Telegraphs from abroad

and newspapers from St Petersburg. The

presence of a female editor caused no

complaints. Päivälehti was the first Finn-

ish paper to hire a woman on its editorial

staff: Tekla Hultin. One of the first female

graduate students and the first woman

in Finland to receive a doctoral degree

(in 1896, in the field of history), Hultin

worked in the international section of

the newspaper from 1892 to 1901.

Beginning in 1894, a contributor us-

ing the initials K.J.S. joined the staff. This

was the lawyer Kaarlo Juho Ståhlberg,

who was a consulting member of the

staff and advisor to the paper from 1908

until 1919, the year he was elected Presi-

dent of Finland.

Päivälehti’s young editorial staff be-

came known as Nuoren Suomen klubi

(the Young Finland Club). An extensive

series of Booklets to Citizens was pub-

lished in the club’s name to address po-

litical, social, and cultural questions, and

the “Young Party”, also called the “Young

Finns Party”, which subsequently adopt-

ed the name “Constitutional Pro-Finnish

Party” and whose activity from 1918 was

continued by the National Progressive

Party, was formed in this circle.

UNDER PRESSURE FROMBOBRIKOV

Päivälehti was often delayed because of

printing restrictions. Censorship was a

fact of life; every newspaper had its own

censor, who reviewed all texts before

publication, causing newspapers to suf-ff

fer expensive delays. In 1897 Päivälehti

was delayed 40 times; the following year

it was delayed 98 times, owing to print-

ing embargos. To mislead the censor,

the newspapers started writing about

unpleasant news in the form of allego-

ries that their readers would understand;

regrettably, the censors soon learned to

understand them too.

In 1899, soon after Nikolai Bobrikov

had been appointed Governor-Gener-

al of Finland, Päivälehti was suspended

for three months, from the end of Au-

gust until the end of November. In 1900

Bobrikov ordered the dismissal of Eero

Erkko from his post as editor-in-chief.

Juhani Aho’s reaction was to send

Erkko a six-page letter, actually one of his

“shavings”, saying, “Allow me to congra-

tulate you on this day”. Eino Leino wrote

a poem for Erkko.

On Erkko’s official dismissal day, 26

April 1900, he was feted at a citizens’ ban-

quet, which could not, of course, be re-

Tekla Hultin(1864–1943)

K.J. Ståhlberg(1865–1952)

PÄ I VÄ L E H T IThe “young” circle associated with Päivälehti forms the Young Finns Party. 1894

HELSINGIN SANOMAT12

ported in Päivälehti. Erkko was allowed to

remain in Päivälehti’s service nominally

as a staff journalist. Santeri Ivalo was ap-

pointed editor-in-chief. The same year

Päivälehti was served a new, three-month

suspension order, from the beginning of

November 1900 until the end of January

1901. The board members of the newspa-

per sent around the following circular:

You the highly honoured! We disre-

gard whether you are a reader or a friend

of Päivälehti. But we certainly believe that

you are a patriot. And we are turning to

just such persons. Because we are con-

vinced that every citizen of our fatherland

beholds with the same sorrow and con-

sternation how the suspensions of news-

papers still continue and willingly joins

in a protest against them. The best pro-

test is to subscribe to the suspended paper

from the date it again begins to appear.

This is a protest of a kind that will have a

double effect: a protest against those who

suspended the papers and an expression

of support for the suspended paper. In the

two senses, it is all the more powerful, the

larger the faction of society that joins.

The appeal had the desired effect, and

the paper’s readership increased. “This

fact gives the editors of the paper the best

possible encouragement and inspiration

in their endeavours”, Päivälehti wrote

on 1 February 1901. But survival was not

easy, because already at the beginning of

June, the paper was again suspended for

another four months.

In 1903 Bobrikov served an exile or-

der on Eero Erkko, who was known to be

an active member of the underground

resistance, “among the most prominent

agitators of the secret resistance move-

ment and disseminator of underground

PÄ I VÄ L E H T IEero Erkko, one of the newspaper’s founders, is exiled from Finland. 1903

Eero Erkko departing into exile from the Helsinki railway station in the spring of 1903.


ArchitectsGesellius, Lindgren, and Saarinen designed the Päivälehti building.

literature”. Erkko received a letter from

the regional Administrative authorities

that read:

His Excellency the Governor-General

has announced ... that His Majesty the Em-

peror with His highest authority has con-

sented to forbid you to reside in Finland ...

Accordingly, you are ordered to tra-

vel outside the borders of Finland within

three days as of the 7th day of May 1903.

If you fail to leave Finland within the pre-

scribed time ... or if you return to Finland

without due authorisation, you shall be

treated as stipulated in Section 2 of the

above-mentioned Merciful Decree, i.e.

that duly authorised persons shall arrest

you and take you to a designated place

within the Empire.

Erkko left without delay for the

United States. His wife Maissi Erkko

and their three sons followed him a few

months later. In 1905 the Erkko family

was allowed to return to Finland.

MUTE SINGER

Erkko’s exile did not completely under-

mine Päivälehti’s belief in its future;

with a view to better times – or at least

the hope of them – the newspaper com-

pany decided to acquire its own building.

Even though Päivälehti was once again

suspended, for a month in the late win-

ter of 1904, the new building went up on

schedule, and the newspaper moved its

headquarters, offices, and printing plant

into a structure designed by the archi-

tects Eliel Saarinen, Armas Lindgren, and

Herman Gesellius. The building was lo-

cated at Ludviginkatu 4 in Helsinki.

In addition to its own building,

Päivälehti acquired a new printing ma-

chine “of a type never before seen in Fin-

land”. “The Cox Duplex press is a nice

device to see and even nicer to run”, the

paper reported on 2 June 1904. “This ma-

chine will render all printing work done

by human hands unnecessary; the ma-

chine prints, binds, cuts, and even does

the makeup right down to the finish. You

only need to ensure that the machine has

enough paper and then simply take the

ready papers from a nice box. As for the

speed, the average number of copies of

a four-sheet, eight-page newspaper of

seven columns is 5,500-6,500 an hour.”

The new building received a flood of

congratulations. From J.H. Erkko came

the lines:

May your house admit the light of day

As Päivälehti paves the way!

Work on in your profession

Till freedom vanquishes oppression!

However, not many newspapers

would be printed in the new building. On

16 June 1904, Eugen Schauman, a Finn-

ish nationalist who worked as a clerk in

the Senate, assassinated Governor-Gen-

eral Bobrikov on the stairs of the Senate,

and the censors became even more alert.

Päivälehti’s allegorical editorial, “At Mid-

summer”, which declared that light will

always overcome darkness, was consi-

HELSINGIN SANOMAT14

dered sufficient reason finally to muzzle

the paper.

At its meeting on 27 June 1904 the Na-

tional Board of Publication decided that

Päivälehti would be “closed down forever

as of the date on which the editor- in- chief,

Santeri Ivalo, PhD, has been served writ-

ten notice of this decision”. One week la-

ter, on 3 July 1904, Päivälehti published

a slightly confused one-column piece of

news:

Päivälehti closed down forever. Ac-

cording to rumours said to be certain,

Päivälehti has been definitively closed

down by the printing authority. Today’s

issue of our paper, which has been pub-

lished for nearly fifteen years, would thus

be the last. We have received no official

notice as yet. But in the eventuality that

this issue of Päivälehti will be its last, we

wish to express our gratitude to all the

contributors, friends, and readers of the

past years.

Eino Leino wrote a commemorative

poem entitled Mute Singer: An Old Bal-

lad, which was duplicated and distri-

buted.

HELSINGIN SANOMAT, PÄIVÄLEHTI’S HEIR

The Young Finns Party that had formed

around Päivälehti thus lost its most im-

portant mouthpiece and was pressed to

found a successor to the paper and save

its printing plant.

On 7 July 1904, only four days after

Päivälehti ceased publication, the first

sample issue of Helsingin Sanomat came t

off the press. Paavo Warén, PhD, brother

of the journalist Filip Warén, a contribu-

tor to Päivälehti, and not known to have

any political affiliations, was appointed

the new editor-in-chief.

A “printing and publishing compa-

ny” called Helsingin Uusi Kirjapaino-

Osakeyhtiö was established to ensure the

future of the printing house, and its arti-

cles of association were dated 8 July 1904.

The sample issue of Helsingin Sano-

mat made no mention of t Päivälehti. On

its front page the new paper published

“the Supreme Rescript” issued by the

Court in St Petersburg to announce the

appointment of Prince Ivan Obolenski

as the new Governor-General of Finland.

Tsar Nikolai II stated among other things:

Concern about the extremely close

ties with the rest of the Empire has al-

ways been the steadfast goal of the Im-

perial Government and shall remain so

in the future.

The facing column, entitled “A word

about signposts”, introduced the new

publication, Helsingin Sanomat. The pa-

per was mindful of censorship and wrote

about improving agriculture and activi-

ties to benefit the landless population; it

spoke of forming cooperatives, about ab-

stinence – in those days all parties sup-

ported temperance –, about promoting

literature and the arts among the peo-

ple. As Päivälehti had done, “Helsingin

Sanomat desires to work as a purely

pro-Finnish paper of the people. There

is much to do; as can be seen, workers

will be needed.”

The newspaper’s first task was to

obtain a publishing permit, which was

granted after two suspenseful months.

Two new sample issues were published,

on 24 and 28 September 1904, and the

paper began to appear regularly at the

beginning of October, from Tuesday to

Sunday.

At the same time, the paper submit-

ted an application to the Imperial Finn-

ish Senate “by which Z. Castrén and

numerous other persons have requested

PÄ I VÄ L E H T IThe last issue of Päivälehti is published on 3 July. 1904


Helsingin Sanomat’s sample issue, 7 July 1904.

1904 H E L S I N G I N S A N O M ATThe first sample issue of Helsingin Sanomat appears on 7 July.The Sanoma Corporation is founded.

HELSINGIN SANOMAT16

1905 H E L S I N G I N S A N O M ATEero Erkko returns to Finland and, a year later, becomes chairman of the board of the Sanoma Corporation.

approval of the draft for the Articles of

Association for Sanoma Osakeyhtiö (the

Sanoma Corporation), the purpose of the

company being to produce a Finnish-lan-

guage newspaper and other publications

in the city of Helsinki”. As soon as the ar-

ticles of association had been approved,

the Sanoma Corporation held its consti-

tutive meeting on 19 November 1904.

“FINLAND’S MOST WIDELYCIRCULATED NEWSPAPER”

The principal new mouthpiece of the

Young Finns Party soon found its reader-

ship. Immediately after its establishment

Helsingin Sanomat promptly reached

Päivälehti’s record with a circulation of

8,000 readers. Its publishing circum-

stances were slightly freer than dur-

ing Bobrikov’s era. Thanks to a general

strike organized in 1905, both in Finland

and throughout Russia, advance censor-

ship was temporarily abolished. About

this time exiled Finns were permitted

to return, among them Eero Erkko, who

was appointed chairman of the Sanoma

Corporation’s board of directors. Heikki

Renvall was the editor-in-chief during

the six-month period 29 December 1905

to 14 June 1906, and was succeeded by

Severi Nuormaa, who held the post until

the end of 1908.

Helsingin Sanomat’s vigorous deve-

lopment led to the acquisition of a big-

ger newspaper printing machine in 1908.

The rotation machine built by Koenig &

Bauer produced 12,000 sixteen-page co-

pies an hour and 24,000 eight-page co-

pies an hour, cut to size. It was now

possible to print in two colours, such

as black and red. “This has great sig-

nificance for advertisers, who can now

make eye-catching advertisements”. An-

other building designed by the same trio

Helsingin Sanomat’s mailing department, 1909.

of architects as before was constructed

for the newspaper at Ludviginkatu 6, im-

mediately adjacent to the existing “tower

building”.

A new era of Russification began in

Finland in 1908, and political and nation-

al independence was strangled by meas-


ures that, in the opinion of the Finnish

people, were unconstitutional. Conse-

quently, Helsingin Sanomat retained the t

“same pro-Finnish democratic and liber-

al programme for progress based on the

same constitutional rights” as before.

At the beginning of 1909, Eero Erkko

again assumed the duties of editor-in-

chief. The paper now had eleven full-

time journalists, one illustrator, and five

foreign correspondents: in St Petersburg,

Stockholm, Kristiania (Oslo), Rome, and

London. The list of permanent contribu-

tors in Finland published in the 32-page

HELSINGIN SANOMAT18

Helsingin Sanomatwas distributed by the company’s own delivery staff and postmen.

issue of the paper – “the largest issue of

a Finnish newspaper ever published any-

where in the world” − on the 20th an-

niversary of Päivälehti’s second sample

issue on 5 December 1909 included 134

names.

Towards the end of 1911, the editorial

office acquired “an electric stenographer,

a Parlograph by its foreign name, to serve

the newspaper in Finland”. It was a dic-

tating machine that recorded the sound

of a voice on wax cylinders and received

both international and domestic tele-

phone news, thus facilitating the work

of news reporters.

When in 1914 Helsingin Sanomat

increased its workday circulation to

28,000, it became, according to the pub-

licity of the time, “Finland’s most widely

circulated newspaper”. The same year it

applied to the National Board of Publi-

cation for permission to appear on days

after public holidays; with permission

granted, publication times increased to

seven days a week. Ilmari Kivinen, later

known throughout the country as the

columnist Tiitus, was a new recruit on

the team of news editors.

When the First World War broke out in

1914, Helsingin Sanomat’s editions were

confiscated several times; one such occa-

sion was 5 August 1914, the reason being

Tiitus’s column, entitled “They’re already

firing”. The National Board of Publica-

tion issued daily oral and written expul-

sion and suspension threats about what

was not allowed to be mentioned in the

newspaper. “No reporting was permitted

about the movements of Russian troops

on the southern coast of Finland or in

general about any incidents or activities

of any kind”, the log of the editorial of-ff

fice stated.

On the other hand, there was no ban

on war news from more distant fronts,

and Helsingin Sanomat dedicated re-

sources to that work. Eero Erkko secured

access to reliable, up-to-date informa-

tion by arranging a supply of Swedish

papers via the western border station of

Haaparanta. The quality of the articles

was insured by Dr Rudolf Holsti, who

was invited to join the staff and who la-

ter served a long tenure as the foreign

minister of Finland.

Readers were interested in war news,

1909 H E L S I N G I N S A N O M ATEero Erkko becomes editor-in-chief of Helsingin Sanomat.

Journalists Heikki Repo, Eero Alpi, and Heikki Kokko in the domestic news departmentin 1909.


Helsingin Sanomat’s lion logo was createdin 1916.

and the newspaper’s circulation grew

rapidly. Numerous supplements – sheets

called telegrammes – were industrious-

ly produced. Developments on faraway

fronts were reported by printing large

editions of these one-page supplements,

which telegramme delivery boys and

girls rushed out to sell to news-hungry

inhabitants of the capital.

To make distribution more conven-

ient and to increase advertising sales,

Helsingin Sanomat founded a branch of-ff

fice in Siltasaari in 1915. True to its mis-

sion of increasing the nation’s passion

for reading, the paper opened a lending

library in its office for the young people

delivering its telegrammes. In the frugal

war years, the office also provided them

with “modern, flexible lace-up shoes

with wooden soles” so they could “take

off father’s heavy boots, mother’s worn-

out shoes or their tattered felt or rubber

boots padded with rags”.

In 1916 newsagents received a let-

ter signed by the newspaper’s editor-in-

chief, Eero Erkko, and its treasurer, Aarne

Kauppila, thanking them for increasing

the number of subscribers. The paper

also thanked its advertisers: “We have the

pleasure of informing you that since 25

March, Helsingin Sanomath has appeared t

on Sundays and holidays in editions of

more than 50,000 copies.”

To celebrate this milestone, the paper

published a 32-page jubilee supplement

on Sunday, 4 April 1916. Its editorial ma-

terial included a presentation of the com-

pany’s activities, for instance, a series of

photographs showing newspapers being

loaded behind the Ludviginkatu building

for transport on mail trains. “The horses

of the Helsinki Transport Company fetch

seven such loads from our building on

Sundays”, the paper reported.

The same year the newspaper ob-

tained its first logo: a lion holding a quill

and leaning against a roll of newsprint.

The designer was Topi Vikstedt.

In March of 1917 Tsar Nikolai II was

overthrown in the Russian Revolution,

and Vladimir Lenin seized power. Fin-

land proclaimed independence on 6 De-

cember 1917. The censorship that had

held the press in bondage lost its grip, but

the freer climate did not bring happier

news. There were still more than 100,000

Russian soldiers in Finnish territory, and

the country had not yet managed to se-

ver all of its ties with the former mother

country. Finland was divided internally

between Reds, who supported socialism,

and Whites, who opposed it. The politi-

cal situation quickly deteriorated as im-

Stacks of newspapers being loaded for transport to the railway station in 1916.

HELSINGIN SANOMAT20

H E L S I N G I N S A N O M AT


portation of food was interrupted from a

Russia that had fallen into chaos.

The troubled times hit the editorial

offices of Helsingin Sanomat in the sumt -

mer of 1917. The paper did not appear on

either 14 or 15 August, because the local

Social Democrat organization, provoked

by the food shortages, had declared a

general municipal strike in Helsinki.

Non-socialist newspapers were suspend-

ed, and Helsingin Sanomat was in a state t

of siege. Pickets showed up at the offices

at Ludviginkatu to make sure that no one

would try to work.

In 1918 during the Finnish civil war,

Helsingin Sanomat was suspended for

more than two months, from 28 Janu-

ary to 12 April. The Red Guards invaded

the newspaper’s offices and confiscated

the printing plant for use in producing

the official information bulletin of the

people’s delegation during the civil war.

Erkko was arrested at the beginning of

March after a search of the newspaper’s

premises the previous night. As the edi-

tor of a counterrevolutionary newspaper,

he was declared a prisoner of war. Santeri

Ivalo was also imprisoned.

When the German troops sent to sup-

port the White Army arrived in Helsin-

ki on 12 April 1918, Erkko and Ivalo were

released, and the armed guards left the

newspaper building. The next day, Hel-

singin Sanomat was published as a one-t

page leaflet with the “The latest news of

the day”; the following day it appeared

in two pages, and on 15 April, in four pa-

ges. It reappeared in its normal size on

16 April. As an illustration of the chaotic

situation, the first three issues were mis-

takenly dated “March” rather than April.

In the post-war, hate-filled climate, arti-

cles written by K.J. Ståhlberg in Helsingin

Sanomat reminded readers of the import -

HELSINGIN SANOMAT22


tance of national unity. The paper also

warned that the victorious Whites must

not turn the wheel of progress back-

wards, and it encouraged them to pro-

ceed with the necessary social reforms.

TIES WITH THE PROGRESSIVE PARTY ARE LOOSENED

The Great War ended with Germany’s

surrender to the Allies in November of

1918. The monarchist pro-German move-

ment that had been supported in Fin-

land after the civil war died out, and a

constitutional republic, which Helsingin

Sanomat had supported with all of its

available resources, was adopted as the

polity for Finland. Santeri Ivalo was again

chief editor from the end of 1918 until the

spring of 1920, while Eero Erkko served as

a minister in three rapidly changing, suc-

Helsingin Sanomat’s rifle team in 1929. From the left:Eljas Erkko, Yrjö Niiniluoto, Rafael Lieto, Toivo Vitikka, Ilmari Kivinen, and Jonkka Seppänen.


cessive governments in the early years of

the Republic.

Once more it was necessary to ac-

quire a larger rotation machine to en-

sure the future development of Helsingin

Sanomat; the machine in turn required

an extension of the facilities at Ludvi-

ginkatu. A third building for the newspa-

per company was completed in 1919; the

architect Urho Åberg designed it as an in-

tegral part of the two existing buildings

and connected them with a single façade.

Even if Helsingin Sanomat had not supt -

ported the German candidate proposed

to become the king of Finland, the pa-

per’s editors had faith in German tech-

nology. The Vomag printing machine,

which later proved to be a valuable acqui-

sition, arrived in Finland in the autumn

of 1920. Only then were the newspaper’s

publishing delays, which had tested the

patience of subscribers in many places,

finally eliminated.

The National Progressive Party had

rented office facilities at Ludviginkatu 6.

On 19 January 1920, the party manage-

ment sent a letter to the board of Hel-

singin Sanomat, suggesting that in or-

der to ensure as close a cooperation as

possible, “the chairman of the party ma-

nagement and an agricultural expert of

its choice be granted the right to check

articles of a general political nature in-

tended for publication in the paper and

to discuss them with the editors”.

In its answer the board mentioned

the “close ties, which have always pre-

vailed both with the Young Party and

subsequently with the central organs of

the National Progressive Party, whose

party platforms and goals the paper has

always endorsed and championed”, but

at the same time it announced the de-

cision that “from the point of view of

the national and political development

of the nation, the paper’s management

must in the future bear sole responsibi-

lity for the topical matters published in

the paper”.

LATEST NEWS

Wireless telegraphy was one of the great-

est inventions of the 20th century. For a

newspaper, access to the latest news was

a competitive advantage, and radio waves

accelerated the transmission of news

considerably. Helsingin Sanomat began

receiving telegraphed news from Euro-

pean news agencies in 1921 with the as-

sistance of a young radio amateur, the

nephew of J.E. Eteläpää, who was working

as an editor in the foreign section. Previ-

ously, the arrival of foreign news via Swe-

den had taken up to three days. In 1922

Eero Erkko became the first person in

Finland to be granted permission to use

wireless telegraphic equipment in order

to receive news telegrams for Helsingin

Sanomat. The advertising slogan “Hel-

singin Sanomat prints the latest foreign

news” was thus justified.

In the summer of 1927 Eero Erkko’s

eldest son, Eljas, a law graduate, was

hired as assistant chief editor “for the

editorial and financial sections”. When

Eero Erkko died the same autumn, the du-

ties of chief were shared by two lawyers,

Eljas Erkko and W.W. Tuomioja. Eljas Erk-

ko was also elected Sanoma Corporation’s

president. Before his career as a journa-

list, Erkko had spent five years serving

the foreign ministry as a diplomat in

Finnish legations in Paris, Tallinn, and

London.

Helsingin Sanomat’s richly illustrat-

ed weekly supplement was published for

the first time on 4 December 1927, and

the comic strip Pulliainen (“An Ordinary

HELSINGIN SANOMAT24

Joe”) drawn by Akseli Halonen became

a permanent feature of the supplement.

Cartoons were purchased from other

countries. Felix the Cat first appeared in

1929, and its competitor, Mickey Mouse –

“the funniest animal of the century” – ar-

rived on the scene in 1931. In the spring of

1933 Finnish children began to colour the

Katzenjammer Kids, published as a car-

toon strip in the weekly supplement, only

one month later than American children,

and Popeye arrived in March of 1936. The

weekly supplement continued to appear

until the beginning of the Winter War in

1939.

Helsingin Sanomat’s evening edition,

Ilta-Sanomat, was created on 29 Febru-

ary 1932. Its first editor-in-chief was its

founder, Eljas Erkko, who became Hel-

singin Sanomat’s only editor-in-chief in

1931.

“HS has always done its best and

avoided no sacrifice to bring its readers

as close to the latest events as is human-

ly possible. Whenever anything excep-

tional occurs, the paper can acquire the

latest authenticated stories and pictures

through its own resources.” For years

this was the assurance given by Helsingin

Sanomat in its subscription campaigns. t

Sometimes even the latest news was not

good enough. Central Europe fell under a

dictatorship, and the quality of informa-

tion received from the area deteriorated.

In 1933, after the National Socialists had

risen to power in Germany, Helsingin Sa-

nomat was forced to terminate its news t

service agreement with the Ullstein news

agency in Berlin, because “as of spring,

we have no longer received reliable in-

formation from you about the situation

in Germany”.

Kyösti Kallio, the president of Fin-

land, appointed Eljas Erkko as Finland’s

Radio reports from the BerlinOlympics could be heard at Ludvigin-katu in 1936.

The weekly supplement Viikko-liite was launched in 1927.

1927 H E L S I N G I N S A N O M ATEero Erkko dies. Eljas Erkko, the son of Eero, becomes the editor-in-chief of Helsingin Sanomat and president of the Sanoma Corporation. t


I LTA - S A N O M ATIlta-Sanomat, the evening edition of Helsingin Sanomat, appears. 1932

The first issue of Ilta-Sanomatf appeared on 29 February 1932.t

The editorial staff in 1944. Seated, from the left: Maija-Liisa Heini, Sirkka Ruotsalainen, and Seere Salminen. Standing are Jussi Eteläpää, Katri Tiainen, Aili Laine, Anna-Liisa Tujunen, Arvi Uimonen, Jaakko Kaila, andJouko (Jopi) Ruotsalainen.

Helsingin Sanomat’s building sustained considerable damage during the bombing of Hel-sinki in 1944. JopiRuotsalainen, Mario Talaskivi, and YrjöNiiniluoto worked temporarily in thecomposing room.

HELSINGIN SANOMAT26


foreign minister in December of 1938.

Yrjö Niiniluoto, then editor of Helsingin

Sanomat’s foreign news section, suc-

ceeded Erkko as chief editor. Eero Erkko

had “borrowed” Niiniluoto in 1925 from

the University of Helsinki, sending him

to work for three years as a correspon-

dent in Geneva, and for three years more

in the office of The Times in London.

Newspaper growth stagnated in the

1920s, but the trend turned around af-ff

ter the depression in the early 1930s. By

the end of the decade, Helsingin Sano-

mat’s circulation exceeded 80,000, and

the number of pages had to be increased,

owing to its growing content and adver-

tising volume. Once again the company

had to acquire a new rotation machine.

This time it was ordered from England in

the year 1938. Because of the outbreak of

the Second World War, the delivery time

of the machine, manufactured by Hoe

& Crabtree Ltd, was long: the first four

units of a total of ten were transported

via Petsamo in 1940 and installed in 1942

by workers who were on military fur-

lough. The extra printing capacity was

badly needed because in difficult times,

the hunger for news is great. Despite the

shortage of paper, colours, metals, and

labour, the newspaper’s circulation grew

rapidly. England, which had become an

enemy of Finland in December of 1941,

confiscated the remaining six units

of the rotation machine as booty. The

equipment was stranded in Liverpool,

the port of departure, but it was spared

in the air raids; it had to be repurchased

after the war, albeit at the price of scrap

iron, and was finally installed in 1946.

In 1942 the board of the Sanoma Cor-

poration decided to introduce two new

advertising subcategories: “real estate”,

under items “for sale”, and “personal”,

under “miscellaneous”. Also pen pal ad-

vertisements were permitted, provided

the texts remained “within rigorous

standards of decency”. This category

grew rapidly because the furloughs of

soldiers were short, and in those days cor-

respondence was often the only means

for young people to get acquainted.

AN INDEPENDENT LIBERAL NEWSPAPER

From the beginning of 1943, Helsingin

Sanomat was subtitled “An indepen-

dent newspaper”. It confirmed what

had been fact for years: Helsingin Sano-

mat’s ties to the Progressive Party, which

was formed as a successor to the Young

Finns Party and had been established in

1918, had been severed. Helsingin Sano-

mat was now officially an independent

newspaper.


Eljas Erkko inaugurating the rotation machine in 1942. The ten-year-old Aatos Erkko is standing by the stairs.

HELSINGIN SANOMAT28


The newspaper’s building sustained

considerable damage in the third major

air raid on Helsinki, on 26 February 1944.

The Chattels Indemnification Associa-

tion was sent an eight-page list of losses.

It had already become routine to print

the paper in the building’s basement air

raid shelter, but now there was no elec-

tricity, and there was no way of print-

ing the newspaper, which otherwise was

ready, for the next day. Yet despite the

numerous technical difficulties, print-

ing was interrupted for only one night.

Paper was rigorously rationed during

the war. Non-subscription sales of the

newspaper had to be limited, and towards

the end of 1944, Helsingin Sanomat ext -

perienced a newspaper administration’s

nightmare: prepaid advertisements had

to be refused because of a paper short-

age; six advertising pages for the first

Sunday of December had to be cancelled.

After the war, the difficulties were

gradually overcome. The country ma-

naged to deliver the required war indem-

nifications, and reconstruction advanced

at a brisk pace. The metropolitan region

attracted people, and Helsingin Sanomat

acquired many new readers. The paper

served them by increasing the number

and the currency of the photographs.

The first telephoto news images were

received at the editorial office on 10 Oc-

tober 1948. The following year, Ilta-Sano-

mat separated fromt Helsingin Sanomat

and became an independent newspaper

in its own right. In 1951 the company de-

cided to establish a photo agency, Lehti-

kuva Oy, to satisfy the growing demand

for news photos.

There was a tremendous passion for

reading in Finland in the 1950s. Within a

decade Helsingin Sanomat had becomet

one of the leading newspapers in the Nor-

dic countries. In 1956 its circulation ex-

ceeded 250,000. This figure had almost

been reached during the Helsinki Olym-

pics in 1952, when the paper included an

English-language news supplement for

foreign visitors and athletes. This growth

led to a by-now familiar phenomenon: In

1954 the company again decided to or-

der a new rotation machine capable of

printing on thicker paper, placing the

order with Hoe & Crabtree. One of the

most suspenseful events of these years

took place in 1956, when a general strike

in March turned violent. As the print-

ing plant was not working, owing to the

strike, Helsingin Sanomat duplicated ex-

tra leaflets. To avoid similar difficulties,

the graphics industry signed a compre-

hensive industrial peace agreement that

attracted world-wide attention.

Continued on page 34.

Helsingin Sanomat on 2 August 1952.

Ilta-Sanomat on t2 June 1953.


1954 H E L S I N G I N S A N O M ATHelsingin Sanomat has the largest number of subscribers inthe Nordic countries.

Helsingin Sanomat’s journalists in the summer of 1958. Standing, from the left: Irene Huurre, Inkeri Similä, Pertti Nykänen, Antti Vahtera, Aaro Melasniemi, Olavi Aula, Heikki Tikkanen, and Totti Noisniemi. Seated, from the left: Maija-Liisa Heini, Taimi Torvinen, Väinö Kostamo, Kerttu Vaartila, and Pekka Tarkka. In front, Pekka Hiekkala and Markus Leppo.

HELSINGIN SANOMAT30

Ilta-Sanomat Ilta-Sanomat was founded as the t

evening edition of Helsingin Sano-

mat on 29 February 1932 during t

the Mäntsälä rebellion, the failedattempt to overthrow the Finnish government. Its founder, Eljas Erk-kkko, served as its first senior editor-in-chief. He was succeeded by YrjöNiiniluoto in 1938. In 1949 Ilta-

Sanomat created its own editorial t

profile and separated from Helsin-

gin Sanomat, becoming the quality tabloid it continues to be. Eero Pe-täjäniemi, the London correspon-dent of Helsingin Sanomat, was appointed the newspaper’s senioreditor-in-chief.

Teo TT Mertanen served as se-nior editor-in-chief from 1956 to 1961, Heikki Tikkanen from 1961 to 1966, Olavi Aarrejärvi from 1966to 1973, and Martti Huhtamä-

ki from 1974 to 1984. Vesa-PekkaKoljonen became senior editor-in-chief in 1985 and Antti-Pekka Pie-tilä in 2003. Pietilä was followedby Hannu Savola in 2006. Tapio TTSadeoja was appointed as senioreditor-in-chief in early 2007, after Savola’s unexpected death. Since the summer of 2010, Sadeoja has also served as the publisher of Ilta-

Sanomat.

Over the years Ilta-Sano-

mat has expanded to becomea newspaper that offers enter-rrtainment and sports in addition to news. Veikkaaja, a sports and betting weekly, has been part of the Ilta-Sanomat product family t

since 2002. The Plus supplement is

ILTA-SANOMAT

Journalists of Ilta-Sanomat in 1970. From left: Leevi Korkkula, Hannes Markkula, Maija Tallgren, tPäivi Haukinen, and Pia Salavirta.

Journalist Pekka Hiekkala with Maj-Britt Wallander at Ilta-Sanomat’s Women’s Photo Shootin the summer of 1969.


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VANHATURMASALATTIIN

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» 15 tarinaa yllättävästä seksistä » Kassaneiti iski asiakkaan » Liikennevaloista sänkyyn

8Sivu 14

Jääkö salaisuutesi taksiin?

Sivu 18JOHANNARUSANEN

” Perhe on tärkein diivallekin

LINDAN JA TIMON ARKI

”Miten he selviytyvät pitkien maailmassa?

VENÄLÄISIÄ KLASSIKOITA

”Ihanat väriherkut pimeyteen.

Sivu 32

LAUANTAINA 19.11.2011

included in the weekend issue of Ilta-Sanomat. The Ilta-Sanomat TV

Magazine comes out on Wednes-days. Ilta-Sanomat also publishes t

various themed sections in order to serve its readers. Moreover, its themed magazines offer useful information and entertainment, focusing on topics as varied as his-tory, prominent figures, lifestyles, gardening, nostalgic trends, andcurrent events, such as royal wed-dings.

Ilta-Sanomat’s senior news editor Merja Mähkä in 2009. In the background is news editor Kari Järvinen.

Tapio Sadeoja, senior editor-in-chief and publisher.

Ilta-Sanomat has actively det -veloped digital content. Its web-site at iltasanomat.fi was launched in 1996. The fee-based digital ver-sion of Ilta-Sanomat first appearedin 2004. In the same year, Ilta-Sa-

nomat Sports News premiered on the Nelonen television channel. The iPad version of Ilta-Sanomat

first appeared in early 2011. Inthe summer of 2011 Ilta-Sanomat

launched the IS TV application, V

making it possible to watch the latest news, sports, and entertain-ment videos online and to watchtelevision programmes at Ruutu.fi, the web TV site of Nelonen Media.

Over its 80-year history Ilta-Sa-

nomat has established its positionas the second largest newspaperand the leading quality tabloid in Finland. Its print version reachesapproximately 650,000 readers, and its website attracts more thantwo million visitors every week.

HELSINGIN SANOMAT32

Lehtikuva was founded in 1951.

LEHTIKUVA


The photo agency LehtikuvaIn 1951 the Sanoma Corporation established the Lehtikuva photoagency as its subsidiary. The agency’s purpose was to sup-ply news photographs to Sano-ma Corporation’s newspapersand handle picture traffic duringthe Helsinki Olympic Games. Photo transfers during the Olym-pic Games were conducted usingLehtikuva’s telephoto techno-logy: Photographs were sentabroad via telephone lines.

In the early years Lehtikuva’s photographers took pictures on-ly for the newspapers of the Sa-noma Corporation, but gradually, the agency’s operations expand-ed to cover other newspapersas well. In addition the agencybegan to produce commercialphotographs for magazines and businesses. International assign-ments increased in the 1970s, and Lehtikuva began to sell newsphotos and creative images fromits archives to clients other than newspapers and magazines.

In the mid-1980s the digi-

tal photo archives and an image transfer system be-gan to be developed. In the 1990s all material was trans-mitted to clients digitally, and an online image archive was opened. After the turn of the millennium Lehtiku-va began to produce news videos.

In 2010 the Finnishnews agency Suomen Tieto-

toimisto (STT) acquired Leh-tikuva from the Sanoma Group. Today TT STT-TT Lehtikuva is Finland’s leading news and photo agency.

Patricia Seppälä, the daughter of Eljas Erkko, head-ed Lehtikuva for more than three decades. Her daughter, Rafaela Seppälä, served asLehtikuva’s president from2000 to 2004.

Patricia Seppälä, president of Lehtikuva.

Olympic gold medal winners Dana and Emil Zátopek at the Helsinki Olympics in 1952.

Ministers Jyrki Katainen and Stefan Wallin in 2011.

HELSINGIN SANOMAT34

H E L S I N G I N S A N O M ATEditor-in-chief Yrjö Niiniluoto dies. Teo Mertanen and Aatos Erkkoare appointed chief editors.

Yrjö Niiniluoto(1900–1961)

Teo Mertanen(1925–1992)

1961

NEW MEN, OLD APPROACH

The management cooperation between

the Sanoma Corporation and Helsingin

Sanomat, which had flourished for near-

ly thirty years between Eljas Erkko and

editor-in-chief Yrjö Niiniluoto, came to

an end in November of 1961. Niiniluoto

died suddenly while on a reporting tour

in South Africa. The duties of the edi-

tor-in-chief were divided between Teo

Mertanen, who became the senior editor-

in-chief, and Aatos Erkko, the son of Eljas

Erkko. Mertanen had previously worked

as a journalist and a London correspon-

dent for Helsingin Sanomat and had also t

served as the editor-in-chief of Ilta-Sano-

mat. Erkko had served as editor-in-chief

of the magazine Viikkosanomat.

When Eljas Erkko died in February of

1965, Aatos Erkko succeeded him as the

company’s president. On 1 June 1966,

Heikki Tikkanen, the former head of

Helsingin Sanomat’s political news sec-

tion and Ilta-Sanomat’s editor-in-chief,

was appointed third editor-in-chief

together with Mertanen and Erkko.

A decade later, in 1976, Tikkanen was ap-

pointed Helsingin Sanomat’s senior edi- From the left: Heikki Tikkanen, Juha Nevalainen, and Aatos Erkko.


1965 H E L S I N G I N S A N O M ATEljas Erkko dies. His son, Aatos Erkko, is appointed presidentof the Sanoma Corporation.

HELSINGIN SANOMAT36

1967 H E L S I N G I N S A N O M ATThe Sanoma School of Journalism is established.

tor-in-chief, and Mertanen assumed the

post of administrative editor.

Keijo Kylävaara became editor-in-

chief in 1970, Simopekka Nortamo

in 1976, Keijo K. Kulha in 1982, Seppo

Kievari in 1982, and Janne Virkkunen in

1989, the year Helsingin Sanomat celet -

brated its 100th anniversary.

In spite of its modernization, Hel-

singin Sanomat continued on its “tradit -

tionally independent and liberal line”,

as the company proclaimed in its first

printed annual report in 1967. The Sano-

ma Corporation’s School of Journalism

became operative the same spring.

In May of 1972 Finnish journalists

went on a nationwide strike for the first

time. Other modern phenomena of the

The U.S. Vice President Lyndon B. Johnsonbeing interviewed by Arvo Ääri in 1963.

Janne Virkkunen andAarno “Loka” Laitinenbusy with municipal elections in 1976.

Taimi Torvinen interviewing the artist Diego Rivera in Mexico, 1956.

Music critic Seppo Heikinheimo in 1992.

Type composition being checked in 1972. From left: Urpo Huttunen, Seppo Kievari, Simopekka Nortamo, Jouko Nurmela, and Vilho Nikander.


1976 H E L S I N G I N S A N O M ATVäinö J. Nurmimaa is appointed president of the company. Aatos Erkko continues as chairman of the board. Heikki Tikkanen is appointed senior editor-in-chief.

The foreign affairs editorial staff in 1981. In the back row from the left: Olli Kivinen, Erkki Arni, Pentti Suominen, Esko Kivinen, Pentti Sadeniemi, Tuula Koskenniemi, Riikka Hildén, Tellervo Yrjämä-Rantinoja, Erkki Pennanen, Jussi Vuotila, Lauri Karén, Pauli Oinonen, Vesa Santavuori, and Mikko Eronen. In front: Matti Klemola, Timo Vuorela, and Veikko I. Pajunen.

Press photographers Pentti Koskinen, Hans Paul, Erkki Laitila, and Esko Salmela in 1983.

year included two new theme sections in

Helsingin Sanomat – economics on Tuest -

day and food on Thursday – plus a new

Sunday supplement created under the

management of Simopekka Nortamo.

Nortamo had left Viikkosanomat and

joined Helsingin Sanomat as manager

of the team that modernized the graphic

outlook of the Sunday pages with more

magazine-like photojournalism and

bolder layout concepts.

At the beginning of the 1970s, the

newspaper’s printing plant introduced

photo-setting. This was the first step in

a development that would supplant the

old paging system based on manual and

hot-setting processes.

The dramatic urbanization of Finland

HELSINGIN SANOMAT38

H E L S I N G I N S A N O M ATThe Sanomala production plant in Vantaa is inaugurated. 1977

and the resulting continuous growth of

the newspaper increased the need for

technological improvements. Also early

in the 1970s, Helsingin Sanomat’s work-

day circulation exceeded 300,000, and

the physical load became heavy for those

delivering the papers: The Sunday paper

weighed almost half a kilo, and the an-

nual volume exceeded the weight of a

robust man of 100 kilos. The following

year, Helsingin Sanomat was put on a

diet when the printing plant started

using lighter paper.

This growth in turn required yet

another new rotation machine. An in-

dication of the global fluctuations of

printing technology is that this time

the manufacturers on the old continent

were left high and dry, and in 1966 the

new Ampress rotation machine was pur-

chased from the United States.

The evolution of communication

technology opened possibilities for ac-

quiring increasingly up-to-date news

material. A fax connection between

Helsingin Sanomat and the Finnish Part -

liament was opened in 1974, and a “di-

rect line to the political capitals” of the

world came about in 1975 when the pa-

per sent its accredited permanent corre-

spondents to Moscow and Washington.

Helsingin Sanomat took a stand on in-

ternational politics on 30 July 1975 dur-

ing the final days of the Conference on

Security and Cooperation by publishing

an editorial entitled “Freedom of Infor-

mation” in eight languages, doing its

part to establish the basis for European

cooperation.

In 1976 Aatos Erkko resigned as presi-

dent and continued as full-time chair-

man of the board. Väinö J. Nurmimaa,

who had been executive vice-president

since 1971, succeeded him.

ADVANCED TECHNOLOGY, YNEW RECORDS

In the late 1970s advancements in tech-

nology made it possible to separate the

editorial department from the print-

ing operations. The printing facilities of

the Sanoma Corporation were relocated

from the centre of Helsinki to Vantaa,

15 km north of Helsinki. The Sanomala

plant was inaugurated in 1977, the 88th

anniversary of the founding of Päiväleh-

ti. Within a year all newspapers pub-

lished by the Sanoma Corporation were

printed at Sanomala using offset tech-

nology, and the company began to use

microwave technology to send mate-

rial by facsimile transmission from the

newspaper’s offices on Ludviginkatu in

the centre of Helsinki to Sanomala.

The typesetting department also

adopted new technology. Manual type-

setting was becoming history. By the

end of the 1970s, all advertisements and

nearly half of the editorial material were

photocomposed. The newspaper’s first

four-colour advertisements and multi-

coloured editorial images were printed

in 1979.

Martti Vinni at the printing plate production in Sanomala, Vantaa.


1983 H E L S I N G I N S A N O M ATHelsingin Sanomat launches a monthly supplement,t Kuukausiliite.

SupplementsFrom 1927 to 1939 Helsingin

Sanomat published a weekly t

supplement entitled Viikkoliite.

Today there are two successorsTTto this supplement: Kuukausiliite

(“Monthly Supplement”), whichfirst appeared in April 1983, andNyt (“t Now”), established in No-vember 1995.

From 1983 to 1985 Kuukausi-

liite appeared once a month, but from 1986 to 1995, it was publishedtwice monthly. Since January 1996, Kuukausiliite has again appeared once a month. It is distributed to-gether with Helsingin Sanomat ont

the first Saturday of each month and reaches more than 1.2 million readers.

The monthly supplement adds magazine-type content to Helsin-

gin Sanomat: extensive photojour-rrnalism reports, in-depth interviews, and articles providing background information on the news. Its most popular content includes the “Fa-mily Ties” series, which has been

S Y Y S K U U 2 0 1 1 • N : o 4 7 3 • H S . F I / K U U K A U S I L I I T E

Herra ZPoju Zabludowicz on

salaperäinen suomalainen

miljardööri, jonka kuva

tarkentuu sisäsivuilla.

SIVU 26–33

ESPOOLAINEN PERHEENÄITI

RYHTYI HUUMEKAUPPIAAKSI.

SIVU 48

MISSÄ ON NYT ENTINEN

DEMARIPOMO ULF SUNDQVIST?

SIVU 86

VIRITIMME OVELAN ANSAN

HELSINGIN PYÖRÄVARKAILLE.

SIVU 34

Venuen biittisaa hikoilemaan.

Kate Bushpiilottelee,kuten hänellä tapana on. Mutta ujontähden uusi levy on niin hieno, että meidän oli pakko hankkia haastattelu.SIVUT 16–19

Afrikkalainenravintola Kallioon.

Hakkaraisen Teuvon netti.Revs on uusi muotilehti.

Myytinmurtajien Kari Byron.Jamie Oliverihan palasina.

published since 1999. Some of these articles have also appearedin a book of this title.

Nyt is a weekly supplementt

distributed with Helsingin Sanomat

on Fridays. It has been particular-rrly designed to meet the needs of young and urban readers. Nyt ori-ginally appeared as a cut tabloid,a format new to the world of Finnish newspapers in the 1990s.

In a reform carried out in 2008, the television section of Nyt

was separated from the rest of thesupplement.

In November 2011 the weekly

The first Kuukausiliite appeared in April of 1983.

The first issue of Nyt, 1995.t

Kuukausiliite in 2011.

Nyt revamped, 2011.t HS Teema magazine featuring food and cooking, 2011.

supplement was given a more ma-gazine-like format. Its content andstructure were also revised, and thenyt.fi online service was revamped. Nyt became available as a tablett

version in late 2011. In addition to the monthly and

weekly supplements, advertising supplements are distributed dailywith Helsingin Sanomat.

Since the beginning of 2008, Helsingin Sanomat has published t

a themed magazine, requiring a separate subscription. HS Teema

appears four times a year and fea-tures one theme per issue.

HELSINGIN SANOMAT40

H E L S I N G I N S A N O M ATJaakko Rauramo is appointed company president. 1984

The first issue of Helsingin Sanomat

to have more than 100 pages was pub-

lished in 1980. A Sunday issue that in-

cluded a guide to the Lake Placid Winter

Olympics had 104 pages and a print run

of 500,000 copies. In 1984, the year of

the Sarajevo Winter Games and the Los

Angeles Summer Olympics, Helsingin

Sanomat set a new record for length: 112

pages. The newspaper’s annual volume

weighed more than 100 kilos. When ap-

proximately 10,000 apartment build-

ings had to replace their letterboxes with

larger ones in order to accommodate the

newspaper’s delivery, Helsingin Sanomat

contributed to the cost.

THE BEGINNINGS OFA MEDIA GROUP

After the Second World War, Sanoma

Corporation gradually expanded its ope-

rations to include magazines as well

as newspapers. The company had al-

ready acquired its first magazine, Viik-

kosanomat, in 1943. Two years later the

Sanoma Corporation was granted a li-

cence to publish the Finnish edition of

Reader’s Digest. In 1951 the company be-

gan to publish its first comic magazine,

the Finnish version of Donald Duck. In

1957 the Sanoma Corporation acquired

the publishing rights to the women’s

magazine Me Naiset. By 1990 Sanoma

Corporation had acquired or found-

ed more than 20 magazines in various

fields. In the 2010s Sanoma Magazines

Finland publishes more than 40 titles.

Magazine-type content was also add-

ed to Helsingin Sanomat early on: The

first issue of the monthly supplement

Kuukausiliite was published in April 1983.

In the same year the cable television

company Helsinki Televisio Oy, a subsidi-

ary of the Sanoma Corporation, started

publishing Kaapelisanomat, an online

newspaper based on videotext technolo-

gy. This pioneering electronic newspaper

was edited by the information services

department of Helsingin Sanomat.

Computer technology brought about

an electronic editing system, which was

piloted in the sports department of Hel-

singin Sanomat. By 1985 as many as

300 workstations were linked to the SII

editing system provided by System In-

tegrators, Inc. The system saved time

for journalists, who received news from

news agencies, correspondents, and re-

gional editorial departments faster than

ever before. In addition they were able to

write, edit, and give titles to their articles

on the screen and send them to the page

layout department simply by pressing a

button. News that arrived late now made

the paper because no additional typeset-

ting was needed.

TOWARDS A NEW CENTURY

Since the late 1980s, the latest news has

been delivered to readers farther away

from Helsinki. When the need arose to

extend Sanomala, the company decid-

ed to increase the distance between the

editorial offices and the printing plant.

A new printing plant was built in Var-

kaus, about 300 km northeast of Helsin-

ki, where Helsingin Sanomat began to bet

printed in the summer of 1989. Later in

the summer the Sanoma Corporation’s

Board of Directors approved a plan to

build a third printing plant in Forssa,

110 km northwest of Helsinki.

Helsingin Sanomat introduced its

new look and feel on 16 November 1989,

on the 100th anniversary of the first is-

sue of Päivälehti. The newspaper was di-

vided into four separate sections: A, B,

C, and D. To celebrate the anniversary,

Sanoma Corporation’s firstwomen’s magazine, comic magazine, and weekly magazine.


The SanomaSchool of Journalism

In February 1967 Helsingin Sano-

mat announced a search for “act -tive and promising young peopleinterested in the newspaper pro-fession” for training in journalism. On 20 May 1967 the opening lec-ture of the Sanoma School of Jour-rrnalism was held.

In the 1960s only a few jour-rrnalists had formal educations; the profession was learned from oldercolleagues and through work ex-perience. The purpose of the Sa-noma School of Journalism was to “provide training for prospectivejournalists and to strengthen the professional skills, appreciation, and self-esteem of journalists”.

The School’s curriculumemphasized practical skills:Training through work experiTT -ence enabled students to fa-miliarize themselves with the editorial departments of Sanoma’s various newspapers. Theory was mainly taught in lectures held by renowned experts, officials, politi-cians, and financial decision-ma-kers.

Students had the opportuni-ty of securing a job at Helsingin

Sanomat or another newspapert

or magazine published by Sano-ma. Seppo Kievari, who was at thetop of the first graduating class, was selected as editor-in-chief of Helsingin Sanomat in 1982. t

Janne Virkkunen, Reetta Meriläi-nen, Mikael Pentikäinen, and Riik-ka Venäläinen– all editors-in-chief of Helsingin Sanomat – were gradu-ated from the Sanoma School of Journalism. Meriläinen served as the director of the Sanoma School of Journalism from 1989 to 1991.

Originally, the Sanoma School of Journalism was part of the Sa-noma Vocational College, which trained graphics professionals towork for printing presses and in

Students from the Sanoma School of Journalism in a surprise drill with students at the Police Academy, 1975.

The closingceremonies of the Media 2020course in theautumn of 2011. From left: RiikkaHaikarainen, Katriina Pajari, Satu Pajuriutta, and Mikael Pentikäinen.

H E L S I N G I N S A N O M ATThe Varkaus printing plant is inaugurated. Seppo Kievari is appointed publisher. 1989

composing rooms. Since 2006, the Sanoma School of Journalism has operated in conjunction with the Sanoma Academy. In addition totraining in journalism, the Sanoma Academy provides training in ma-nagement and leadership as well as in sales and marketing. It also offers general training and varioustraining programmes primarily in-tended for the Finnish units of the Sanoma Group.

HELSINGIN SANOMAT42

1991 H E L S I N G I N S A N O M ATJanne Virkkunen is appointed senior editor-in-chief.

Helsingin Sanomat also published

a series of books on its history.

In the anniversary year the workday

edition of Helsingin Sanomat exceeded t

470,000 copies and the Sunday edition,

550,000 copies. At the time Finland was

suffering from a labour shortage, and

the newspaper began to publish job ad-

vertisements as a separate supplement.

A NEW GENERATION

A new era dawned in 1984 with the re-

tirement of Väinö J. Nurmimaa as presi-

dent of the Sanoma Corporation. He was

succeeded by his deputy Jaakko Rau-

ramo, who had begun his career in 1965

as a plant engineer at the Sanoma Cor-

poration.

Seppo Kievari, the editor-in-chief of

Helsingin Sanomat, was appointed pub-

lisher of the Sanoma Corporation’s news-

papers on 1 July 1989. Heikki Tikkanen,

who retired as senior editor-in-chief of

Helsingin Sanomat in January 1991, was t

succeeded by Janne Virkkunen, formerly

the chief news editor. Reetta Meriläinen

was appointed the new chief news editor.

NEW UNITS

The long recession in the early 1990s

also affected newspapers. The volume

of advertising in Helsingin Sanomat de-

clined with the downturn in job adver-

tising. Nevertheless, the inauguration

of the Forssa printing plant was an im-

portant milestone. The first issue of Hel-

singin Sanomat to be produced in Forssa t

came off the presses on 16 November

1992. In 1993 Helsingin Sanomat estabt -

lished a weekend editorial department,

which consisted of the Sunday section,

the monthly supplement, and calendar

listings.

Also in 1993 the Sanoma Group’s

operations were divided. The Sanoma

Corporation focused on publishing and

printing Helsingin Sanomat andt Ilta-Sa-

nomat. Magazines, special-interest pub-

lications, comics, book publishing, and

printing operations were incorporated

into Helsinki Media, the newly estab-

lished sister company. Helsinki Media

was the principal shareholder in Ruu-

tunelonen. In the autumn of 1996, the

Government of Finland granted Ruu-

tunelonen a licence to operate a fourth

national television channel in the coun-

try. The Nelonen channel (Channel

Four Finland) began broadcasting on

1 June 1997 and aired its first newscast on

11 January 1998.

In 2011 Sanoma’s magazine opera-

tions, now known as Sanoma Magazines

Finland, merged with Nelonen Media,

which focuses on television and radio,

Janne Virkkunen, Jukka Ollila,and Pekka Kukkonen evaluate the paper’snew look in 1989.

Reetta Meriläinenin her days as a sports reporter, withJuhani Reinikainen and Erkki Aulio.


1992 H E L S I N G I N S A N O M ATThe Forssa printing plant is inaugurated.

Sanomapaino (Sanomaprint) Sanomapaino (Sanomaprint) is part of Sanoma News, one of the seven strategic business units of the Sanoma Group. Sanomaprint comprises five newspaper printingplants: Sanomala in Vantaa, appro-ximately 15 km north of Helsinki; Hämeen Paino in Forssa; Savon Paino in Varkaus; Lehtikanta in Kouvola; and Saimaan Lehtipaino in Lappeenranta. Each day these plants produce about two millionpapers. Helsingin Sanomat is larget -

ly printed at Sanomala. Over time the newspaper com-

pany has responded to the chang-ing needs of its editorial and mar-rrketing departments by acquir-ing new printing machines andadopting new printing techniques. Its major purchases in the early 2000s included the Man Roland printing machine for Sanomala. To TTaccommodate the new machine, the Sanomala plant was enlargedwith the construction of a printinghall having an area of 6,300 squaremetres and a volume of 53,000cubic metres.

The new printing machine, called SanoMan, has been in ope-ration since 2003. It consists of thirteen printing units, two of which can be used to print glossy supplements for newspapers. The basic technique employed in the printing units, the so-called double satellite principle, ensures high-quality colours on every page andenables the different parts of Hel-

singin Sanomat to be printed int -dependent of one another, as wellas in the desired number of pages. The technique also accelerates andenhances the process of printing and mailing newspapers. Today TTHelsingin Sanomat can be printed t

in four colours. Printing plate production

is based on computer-to-platetechnology (CTP). In other words, the newspaper can be printed di-rectly on printing plates once the page layout has been receivedfrom the editorial offices in Sano-ma House.

The SanoMan printing machine.

Rupert Murdoch from News Corpo-ration visitingthe Forssa printing plant with Jaakko Rauramo in 1995.

HELSINGIN SANOMAT44

1995 H E L S I N G I N S A N O M ATHelsingin Sanomat launches its weekly supplement, t Nyt.Helsingin Sanomat’s distribution department is incorporated as Leijonajakelu Oy.

to become Sanoma Media Finland, one

of the seven strategic business units of

the Sanoma Group.

In 1996 the printing operations in

Sanomala, Varkaus, and Forssa were in-

tegrated into Helsingin Sanomat. These

operations were renamed the Hel-

singin Sanomain Lehtipaino (Helsingin

Sanomat Printing Plant). Following the

restructuring, Ilta-Sanomat appeared

among the many new printing custom-

ers. In 2005 the printing operations were

merged to become Sanomapaino (Sa-

nomaprint).

THE ERA OF THE EUROPEANUNION

In the mid-1990s Finland’s participa-

tion in the European Union was a major

topic of discussion. In addition to provid-

ing news and background information,

Helsingin Sanomat contributed to this

discussion by organizing Europe semi-

nars between 1995 and 1999. The guest

speakers at these events included top of-

fi cials of the European Union.

During the year 1995, Helsingin Sano-

mat carried out several reforms, whicht

were refl ected in advertising sales as

well as in editorial content. The estab-

lishment of Kärkimedia Oy, a company

owned by Finnish newspapers, intro-

duced a more fl exible way to make use

of several newspapers to meet the needs

of advertisers: An advertisement could

be sent from one newspaper to all of its

partner papers throughout the country.

The fi rst issue of Nyt, the weekly sup-

plement of Helsingin Sanomat, came out

on 3 November 1995. In the same year the

themed content of Helsingin Sanomat

was complemented by a section focus-

ing on computers and related topics. By

1997 special sections had also been in-

troduced for cars and traffi c, city living,

work and the economy, and travel.

The year 1995 also marked an opera-

tional change in the distribution of Hel-

singin Sanomat. The newspaper carriers

employed by the newspaper were trans-

ferred to a new company, Leijonajakelu.

In addition to delivering Helsingin Sa-

nomat, Leijonajakelu transported and

distributed most of the newspapers

published in the Helsinki region and the

Uusimaa province in southern Finland.

The Finland Post Corporation acquired

Leijonajakelu in 2003.

The fi rst Helsingin Sanomat Literature

Prize for the best Finnish-language de-

but novel was awarded on 16 November

1995, the anniversary of the newspaper.

The prize was FIM 50,000. Today the va-

lue of the prize is EUR 15,000. The Hel-

singin Sanomat Literature Prize contin-

ues the tradition of the J.H. Erkko Prize,

which was awarded annually between

1964 and 1994.

DIGITAL PRODUCTION

The introduction of computerized page

layout and design marked an important

step towards digital newspaper produc-

tion. Helsingin Sanomat adopted a com-t

puterized page layout planning system

in 1996. The transformation lowered tra-

Satu Taskinen, winner of the Helsingin Sanomat Literature Prize in2011.

The online version of Helsingin Sanomat was launched in 1996.


H E L S I N G I N S A N O M ATHelsingin Sanomat launches its online service, Verkkoliite.1996

Sanoma Sanoma News– Sanoma Corpora-tion until 2008– continues a longtradition of newspaper publishing in Finland. In addition to Helsin-

gin Sanomat andt Ilta-Sanomat the t

company publishes regional news-papers in southeastern Finland aswell as free sheets and free ads. Sanoma News also offers electro-nic marketplace services, financial news services, and printing ser-vices.

Sanoma News is part of the Sanoma Group, a diversified mediacompany. The Sanoma Group was established as SanomaWSOY on 1 May 1999, after the merger of theSanoma Corporation, the publish-ing company Werner Söderström Oyj (WSOY), the magazine pub-lisher Helsinki Media Company Oy, and the investment company De-varda. On the same day the compa-ny was listed on the Helsinki stock exchange. In October 2008 the name SanomaWSOY was changedto Sanoma. In 2011 Sanoma sold WSOY, its general literature pub-lisher, to the Swedish media group Bonnier AB. In the same year Sano-ma sold Finnkino to the Swedish venture capital company Ratos AB and the bookstore chain Suo-malainen Kirjakauppa to the Finn-ish publishing company Otava.

In addition to Sanoma News the Sanoma Group has six strate-gic business units. Sanoma Media Finland is comprised of two businesses: Nelonen Media, which

focuses on radio and telvision,and Sanoma Magazines Finland,the leading magazine publisherin the country. Sanoma MediaBelgium publishes newspapers inBelgium. The portfolio of SanomaMedia Netherlands includes ma-gazines, custom media, events, on-line services, mobile applications, and television operations. Sanoma Media Russia & CEE is responsible for Sanoma’s media activities in

central, eastern, and southeasternEurope. Sanoma Learning provi-des printed and digital learning products and solutions in four-rrteen European countries and also offers language services. Sanoma Trade operates in Finland, TT Estonia, and Lithuania, with the kiosk chainR-kioski and the press distributorLehtipiste being its best-known brands.

Kim Ignatius, CFO, and Harri-Pekka Kaukonen, president and CEO of the Sanoma Group in 2011.

HELSINGIN SANOMAT46

1997 H E L S I N G I N S A N O M ATThe financial newspaper Taloussanomat is launched. tThe TV channel Nelonen (Channel Four Finland) begins broadcasts.

ditional barriers in newspaper produc-

tion, as work was divided in a new way

between editing, page production, and

printing. The composing room was in-

tegrated into the editorial departments;

half of the employees were transferred

from page production to the editorial

staff, and the rest were assigned other

duties, for example, in advertising sales

and customer magazines.

Photo editors started using an elec-

tronic database in the mid-1990s. Tradi-

tional hardcopy originals soon became

extinct in daily work, and the digitaliza-

tion of existing photo archives began.

Conventional film gradually gave

way to digital photography. Digital ca-

meras, which at first were mainly used

for sports, enabled rapid transmission of

images. The newspaper was able to offer

its readers up-to-the-minute images of

the Olympic Games and other events.

SANOMA HOUSE

The Sanoma Corporation – the publish-

er of Helsingin Sanomat, Ilta-Sanomat,

and Taloussanomat – was integrated int -

to SanomaWSOY, a new media group, on

1 May 1999. Publisher Seppo Kievari was

appointed president of Sanoma Corpo-

ration. The group companies were re-

named in 2008: SanomaWSOY became

the Sanoma Group, and the Sanoma Cor-

poration became Sanoma News.

Newspaper production at Ludvi-

ginkatu ended shortly before the turn of

the millennium and the 110th anniver-

sary of Helsingin Sanomat. The editorial

offices and marketing departments of

Helsingin Sanomat, Ilta-Sanomat, and

Taloussanomat, as well as the manage-

ment of the newspaper company moved

to the newly completed Sanoma House

located in Helsinki near the Kiasma

Taloussanomat TTTaloussanomat, a paper spe-cializing in real-time finan-cial news, was established in1997. At that time Finlandhad just become a memberof the European Union, and the demand for financial in-formation was on the rise. Electronic services provided by Startel, a Sanoma subsid-iary, constituted the core of Taloussanomat.

The first issue of Talous-

sanomat appeared in printt

on 18 November 1997, andthe website taloussanomat.fi went live on the same day. It-viikko, a paper specializingin information technology, and Digitoday, a paper focus-ing on the digital economy, were integrated into Talous-

sanomat in 2004. t At the be-ginning of 2008 Taloussano-

mat discontinued its printt

edition and became an on-line newspaper. In the au-tumn of 2009 its editorial department was integrated into Ilta-Sanomat. Antti-Pekka Pietilä servedas the senior editor-in-chief of Taloussanomat from its launch until the end of 2002. He was succeeded by Juha-ni Pekkala at the beginning of 2003. Juha-Pekka Raeste served as the senior editor-in-chief from 2007 to 2009. Tapio TT Sadeoja became the senior editor-in-chief in the autumn of 2009. Since the summer of 2010, Sadeoja has also served as the pub-lisher of Taloussanomat.

Preparing the first issue of Taloussanomat in November t1997. From left: Markku Hurmeranta, Antti-Pekka Pietilä, Ari Kinnari, Kaija Lähteenmaa, and Jari Tourunen.


H E L S I N G I N S A N O M ATSanoma Corporation continues as a division of the new SanomaWSOY. Seppo Kievari is appointed the Sanoma Corporation’s president. Sanoma House is completed. 1999

Media Piazza in Sanoma House.

HELSINGIN SANOMAT48

2003 H E L S I N G I N S A N O M ATSanomala inaugurates a new printing machine.

FoundationsThe mid-1980s saw the establish-ment of two foundations closely related to Helsingin Sanomat: the Päivälehti Archives Foundationand the Helsingin Sanomat Cen-tennial Foundation.

The Päivälehti Archives Foun-dation was established to collectand preserve documents and news-paper materials related to Sanoma and its predecessors and founders. Operating under the aegis of this foundation, the Päivälehti Mu-seum was opened in 2001.

The purpose of the HelsinginSanomat Centennial Foundationwas to support high-level researchin all scholarly fields. Between 1990 and 2005, the Foundationawarded more than EUR 9.3 mil-lion in grants and donations.

In 2005 the two foundations merged to become the Helsingin Sanomat Foundation.

The Helsingin Sanomat Foun-dation advances and supports re-search related to communications and to futures research in parti-cular. The Foundation also orga-nizes competitions to encourage

innovation in journalism and the communications industry and toenhance diversified developmentin the field. In addition the Foun-dation maintains the Päivälehti Ar-rrchives and the Päivälehti Museum.

The Päivälehti Archives serve researchers as well as the differ-ent units of the Sanoma Group. Inaddition to annual volumes of ma-gazines and documents related to corporate administration, its col-lection includes the archives of the editors-in-chief of Helsingin Sano-

mat. The computer database in the reading room can be used tosearch such sources as the annual volumes of Helsingin Sanomat. The

Päivälehti Archives are also contri-buting to documenting the tradi-tion of Sanoma with a project to interview retired journalists andother employees of the Sanoma Group.

The Päivälehti Museum dis-plays the history of Helsingin Sano-

mat and news journalism. t Its themed exhibitions have focusedon topics as varied as freedomof speech, the newspaper of the future, Tove Jansson’sTT Moo-min books, and the sixtieth an-niversary of the Finnish version of the Donald Duck magazine. The Museum’s Printing Cellar il-lustrates the history of printing.

Heleena Savela, president of the Helsingin Sanomat Foundation.

Kalevi Koukkunen and PanuRajala in the reading room of the Päivälehti Archives.

The Päivälehti Museum puts on severalspecialexhibitions each year.


2004 H E L S I N G I N S A N O M ATMikael Pentikäinen is appointed president of the Sanoma Corporation.

Museum of Contemporary Art, the rail-

way station, and the main Post Office

building. Sanoma House was designed

by the architect Antti-Matti Siikala. Its

two lowest floors are dedicated to busi-

ness and restaurant use. The northern

side of the building forms Media Piazza,

a nine-floor, 35-metre-high triangle with

glass walls. This multipurpose area is the

setting for various events, exhibitions,

and concerts. Sanoma House is also the

home of Piste, an editorial office used

jointly by Helsingin Sanomat and Ilta-

Sanomat for student training. It offers

students at the upper level of compre-

hensive school and beyond an opportu-

nity to learn about the different phases

of producing a newspaper.

The traditions of Päivälehti and Hel-

singin Sanomat, however, live on at Lud-

viginkatu, where the historical editorial

offices have been restored for use by the

Sanoma Group, the Päivälehti Archives,

and the Päivälehti Museum, among

others.

ONLINE OPPORTUNITIES

The Internet era has offered the me-

dia new opportunities for operations.

Helsingin Sanomat launched its online

service on 17 May 1996. The first issue

of Verkkoliite, the online edition of the

newspaper, included 22 news stories and

attracted several thousand readers. The

daily online edition transformed tradi-

tional publication times and practices:

The most recent news is available online

with no delay. The online edition has at-

tracted particularly large numbers of

visitors after major news events, such as

the terrorist attacks on New York in Sep-

tember 2001.

The forms and features of online me-

dia have developed and diversified ra-

pidly. The content and appearance of

the Helsingin Sanomat online service

were revamped several times during

the first 15 years the service was offered.

Between 1998 and 2001, Helsingin Sa-

nomat published multimedia projects

known as webortages, making the paper

a pioneer in online journalism. Helsingin

Sanomat International Edition, the Eng-

lish-language version of the online pa-

per, started appearing in the autumn

of 1999, during Finland’s presidency of

the European Union. The first Helsingin

Sanomat blog was published in the au-

tumn of 2005. Together with discussion

forums, blogs represent the community

aspect of the Internet. Obituaries, includ-

ing those of the former presidents of Fin-

land, have been available online since the

spring of 2011.

At first, the Helsingin Sanomat online

service primarily targeted subscribers

to the print edition. Online registration

was required until the year 2000, with

customer numbers serving as the user

identification. In the autumn of 2003

fees were introduced for some of the on-

line content. Recent news remained free

of charge, but the online version of the

print edition was available only to sub-

The old clock was moved from Ludviginkatu tothe Media Piazza in Sanoma House.

Students training at Sanoma House.

HELSINGIN SANOMAT50

2005 H E L S I N G I N S A N O M ATHelsingin Sanomat acquires Radio Helsinki. t

scribers. In 2006 the online service was

renamed HS.fi and the digital edition

of Helsingin Sanomat became HS Digi-

lehti. In the same year searches of the

electronic archives were included in the

services available to subscribers to the

online version at no additional cost.

In the autumn of 2000, during the

Sydney Olympic Games, the online

news service of Helsingin Sanomat

transmitted news from the Games to

WAP-enabled phones equipped with

Internet-based services. The mobile

version of the online service at HS.fi/

mobiili was launched in 2008. In addi-

tion to recent news the service offered

the most important news articles from

the newspaper’s print edition, comics,

television programme schedules, enter-

tainment news, and regularly updated

weather forecasts. In December of 2011weather forecasts. In December of 2011

the service attracted more than 350,000

visitors weekly.

Following the market introduction

of electronic readers, Helsingin Sano-

mat was among the first newspapers to t

publish an iPad application. Helsingin

Sanomat became available on the iPad

in December 2010, offering access to the

same news stories and images that are

published in the print edition. The iPad

version is available for downloading eve-

ry morning at 6 am. At the end of 2011,

the iPad version of Helsingin Sanomat f

had 12,000 weekly users. The digital edi-

tion is also available on the iPad.

A new advertising sales concept,

Oikotie.fi (“Shortcut”), was launched

in 2000 for online classified advertise-

ments. The service combines news-

papers and online services, offering

mutually complementary advertising

opportunities. The service was builtopportunities. The service was built

around classified car, real estate, and

The Helsingin SanomatSanomat mediamedia family.

Anna Laine and Ville Blåfield, Radio Helsinki.

DJ Njassa, Radio Helsinki.


H E L S I N G I N S A N O M ATSanoma Corporation becomes Sanoma News. Helsingin Sanomat launches the mobile version of its online service at HS.fi/mobiili. The HS Teema magazine appears. 2008

job advertisements in Helsingin Sano-

mat. Oikotie.fi has become the leading

channel for classified ads in Finland. In

the autumn of 2011 the service reached

approximately 500,000 unique visitors

weekly.

LOCAL FOCUS

In the spring of 2005 Helsingin Sanomat

entered the realm of radio broadcasting

by acquiring Radio Helsinki. In terms of

content this local station is close to the

Nyt supplement and the city editorial

department of Helsingin Sanomat, offer-

ing music, talk shows, topical interviews,

and event tips as well as news produced

by the parent newspaper.

The structural reform in 2005 add-

ed to the visibility of local news in Hel-

singin Sanomat. The city pages were giv-

en more space and a more prominent

place in section A of the newspaper.

Omakaupunki.fi (“My City”), a lo-

cal online news service in the Helsinki

region, was launched in the autumn of

2010. Helsingin Sanomat created the ser-

vice in collaboration with Vartti, a free

sheet published by Sanoma News. In the

autumn of 2011 the operations of Vartti

in the Helsinki region, as well as the free

sheet Metro were connected with Hel-

singin Sanomat.

BROADENING HORIZONS

In 2004 Helsingin Sanomat expanded

the scope of its operations to include

books. HS Books offer readers interest-

ing information and fascinating insight

into fields such as history, culture, and

science. The topics of the books pub-

lished in the autumn of 2011 varied

from cooking for beginners to the cur-

rent state of affairs in China.

Books were followed by magazines.

Reetta Räty, Antero Mukka, and Kaius Niemistudying plans for the new central desk in 2009.

Jaakko Hautamäki interviewing Sauli Niinistö, speaker of the Finnish Parliament, in 2009. The photographer is Hannes Heikura.

HELSINGIN SANOMAT52

2010 H E L S I N G I N S A N O M ATMikael Pentikäinen is appointed publisher and senior editor-in-chief of Helsingin Sanomat. Pekka Soini becomes the president of Sanoma News.

In October 2007 Helsingin Sanomat pubt -

lished HS Report: A Child in the World. The

magazine was met with such enthusiasm

among readers that the newspaper de-

cided to continue publishing a themed

magazine. HS Teema magazine comes

out four times a year. It has focused in

great depth on topics such as the secrets

of the brain, the Baltic Sea, and President

Urho Kekkonen.

NEW FACES, NEW PHASES

In 1997 the Board of Directors of the Sa-

noma Corporation appointed Heleena

Savela as an editor-in-chief of Helsingin

Sanomat, with the monthly supplement,

weekly supplement, and special pages of

the Sunday issue as her areas of respon-

sibility. She had previously worked as

managing editor of the weekend edito-

rial department of Helsingin Sanomat.

In the beginning of 2006 Savela began

her tenure as president of the Helsingin

Sanomat Foundation.

Janne Virkkunen retired in 2010, hav-

ing served as the newspaper’s senior edi-

tor-in-chief since 1991. He was succeeded

by Mikael Pentikäinen, who was also ap-

pointed the publisher. Pentikäinen had

served as president of Sanoma News

since 2004. Pentikäinen was succeeded

as president by Pekka Soini.

Reetta Meriläinen, who had served

as an editor-in-chief for two decades, re-

tired in 2011. She was succeeded by Riikka

Venäläinen.

CELEBRATING THE FIRST120 YEARS

November 2009 marked the 120th an-

niversary of the first sample issue of

Päivälehti. The look of the newspaper

was revamped in the same year. Clarity

and readability were improved with new

fonts for headlines and body texts. The

weather report was moved to section A

of the newspaper, and event tips were

placed under the “Omakaupunki” head-

ing. Readers’ opinions were given more

space, covering two consecutive pages.

Section D, in addition to being the home

of the Sunday section, was dedicated to

the following daily themes: life, science,

consumer issues, food, travel, and cars.

In the editorial offices the new cen-

tral desk reflects profound changes in

operating methods as well as in ways of

thinking. As the name suggests, the new

desk is situated at the core of the edito-


2010 H E L S I N G I N S A N O M ATHelsingin Sanomat becomes available on the iPad. t

rial offices, guiding all news operations:

the print edition, supplements, online

services, radio broadcasting, mobile

services, and books. The print version

and electronic edition have been given

more specific roles, and nearly one hun-

dred journalists have attended train-

ing in online writing and editing. These

journalists now write stories for both

the print and the online versions of the

newspaper.

In the autumn of the anniversary

year the public had an opportunity to

learn about journalists and their work

through a photographic exhibition held

at Media Piazza in Sanoma House. The

exhibition was produced by the Hel-

singin Sanomat Foundation. The people

behind the newspaper had not been pho-

tographed so extensively since the 20th

anniversary of Päivälehti in 1909.

To support the future writing of his-

tory, the Helsingin Sanomat Foundation

organized a writing contest, “Off the Re-

cord”, for current and former employees

of Sanoma News. Participants included

employees from the editorial depart-

ments, the composing room, printing

plants, marketing, and the financial ad-

ministration.

NEWS FROM FINLANDAND ABROAD

In 2010 Helsingin Sanomat enhanced its t

network of foreign correspondents. It in-

troduced a new type of posting, in which

both the location and the correspondent

change annually. Delhi, India, was select-

ed as the first location, followed by Cairo,

Egypt, in the autumn of 2011. In addition

the newspaper has correspondents in

Berlin, Brussels, London, Moscow, Bei-

jing, Stockholm, and Washington, DC. It

also has regional correspondents in the

Tommi Nieminen, foreign correspondent, in Delhi, 2011.

HELSINGIN SANOMAT54

Finnish cities of Oulu, Tampere, Turku,

Lappeenranta, Jyväskylä, and Kuopio.

This network of foreign and regional

correspondents will also benefit Channel

Four Finland in 2012 when its news desk

is integrated into the editorial offices of

Helsingin Sanomat in Sanoma House.

By joining forces with Channel Four

Finland, Helsingin Sanomat will be able

to strengthen its video news services. In

addition the combined editorial depart-

ment will be able to produce multimedia

newscasts for the iPad, smartphones, and

other devices.

The combined editorial department

will be headed by Mikael Pentikäinen,

who will also serve as senior editor-in-

chief of Channel Four Finland news. Ee-

ro Hyvönen, editor-in-chief of Channel

Four Finland news, will become an edi-

tor-in-chief of Helsingin Sanomat, with

Channel Four Finland’s news operations

as his area of responsibility.

The integration is part of the One

Sanoma project launched in 2011. The

project’s purpose is to harmonize the

organization of Sanoma’s seven strate-

gic business units. Sales, digital servi-

ces, and editorial processes, however,

were already being developed across

business units before the project began.

HELSINGIN SANOMAT TODAYIn addition to writing skills the work of a

journalist at Helsingin Sanomat requires

competence in information technology.

The typewriter has been replaced by edit-

ing systems that continue to develop

rapidly. Today writers can see their arti-

cles in page layouts on their workstation

screens. The page layouts are designed by

art directors, who select the photographs

with the writer. The evening shift in the

editorial offices prepares the articles for

going to press. The pages are transmit-

ted via a fibre-optic cable from Sanoma

House to the printing plants.

Helsingin Sanomat is the largest subt -

scription-based daily in the Nordic coun-

tries and the leading national newspaper

in Finland. It reaches one in every five

Finns. The Helsingin Sanomat media

family – the print edition, the monthly

supplement, the weekly supplement,

the online service, and Radio Helsinki –

reaches nearly 1.9 million people, more

than ever before.

Helsingin Sanomat has become indet -

pendent of time and place: Readers have

access to news in the print edition, on

mobile phones, on the computer screen,

on electronic readers. The paper is avail-

able online as a digital edition as well as

a text version without comics and ad-

vertisements. Online content is updated

almost 24 hours a day, and interesting

news stories are also available as videos.

Content provided by readers has become

an increasingly important part of the

newspaper and its online services.

THE MESSAGE IS EVERYTHING

In one of its articles in 1890 Päivälehti

discussed the future of newspapers.

It predicted that the telephone-based

transmission of information would re-

H E L S I N G I N S A N O M ATThe news desk of Channel Four Finland is integrated into the editorial offices of Helsingin Sanomat.2012

Mikael Pentikäinen announcing the merger of Helsingin Sanomat and the tChannel Four news desk on 2 November 2011.


place printed papers. Contemporaries

deemed this vision of the future to be a

figment of lively imaginations.

The transformation of the media

landscape continues in the 2010s – and

powerfully. The future of the traditional

newspaper is keenly discussed. How will

the printed newspaper survive amongst

multichannel solutions, real-time on-

line applications, and mobile user inter-

faces? How will the work of the journalist

change, now that readers can also pro-

duce and convey content online?

Even today the future remains diffi-

cult, if not impossible, to predict. Almost

without exception new media have been

believed to replace older ones. In prac-

tice, however, this has never happened:

There is no case known in history in

which an older medium has been com-

pletely replaced by a new one.

The core purpose of communications

has remained practically unchanged

since the days of Päivälehti. The people

behind the newspaper still believe in

content, the power of the word. Regard-

less of format, Helsingin Sanomat still

has the same purpose as did Päivälehti

in its early days: to promote democracy,

social justice, freedom of opinion, Fin-

land’s development, and general well-

being. Building on the best traditions

of journalism as well as strong compe-

tence, and combining creative thinking

with new technology, Helsingin Sanomat

is well-positioned to fulfil this purpose.

Mr Lordi being interviewed by Jussi Ahlroth in the locker room of the Oulu Ice Rink in2008.

HELSINGIN SANOMAT56

E D I T O R S - I N - C H I E F

Eero Erkko1889–1900, 1909–1918,1920–1927

Päivälehti 1889 Helsingin Sanomat 1904 Helsingin Sanomat 1918t

Santeri Ivalo(Ingman)1900–1904,1918–1920,1932

Päivälehti - Helsingin Sanomat



Helsingin Sanomat 1928t Helsingin Sanomat 1969tHelsingin Sanomat 1939t

Eljas Erkko1927–1938 and 1961

Yrjö Niiniluoto1938–1961

Teo TT Mertanensenior editor-in-chief 1961–1976administrative editor-in-chief 1976–1984

Aatos Erkko1961–1970

Paavo Warén1904–1905

Heikki Renvall1905–1906

Severi Nuormaa1906–1908

W. W. TuomiojaTT1927–1931

Helsingin Sanomat

Heikki Tikkanen1966–1976senior editor-in-chief 1976–1990

Keijo Kylävaara1970–1982

HELSINGIN SANOMAT58

Helsingin Sanomat

Helsingin Sanomat 1982t Helsingin Sanomat 1990t Helsingin Sanomat 2012t

Editor-in-chief Seppo Kievari1982–1989publisher 1989–2004

Janne Virkkunen1989–1990senior editor-in-chief 1991–2010

Reetta Meriläinen1991–2011

Heleena Savela1997–2005

Mikael Pentikäinenpublisher, senior editor-in-chief 2010–


Simopekka Nortamo1976–1992

Keijo K. Kulha1982–1997

Eero Hyvönen2012–

Riikka Venäläinen2011–

Martti Huhtamäkisenior editor-in-chief 1974–1984

Heikki Aarnio1978–1982


Ilta-Sanomat 1932 Ilta-Sanomat 1963Ilta-Sanomat 1945t


Eljas Erkkosenior editor-in-chief 1932–1938

Yrjö Niiniluotosenior editor-in-chief 1938–1949

Eero Petäjäniemisenior editor-in-chief 1949–1956

Teo TT Mertanensenior editor-in-chief 1956–1961

Heikki Tikkanensenior editor-in-chief 1961–1966

Olavi Aarrejärvisenior editor-in-chief 1966–1973

Keijo Kylävaara1970

Maija-Liisa Heini1970–1973

Ilta-Sanomat

HELSINGIN SANOMAT60

Ilta-Sanomat

Vesa-Pekka Koljonen1983–1984senior editor-in-chief 1985–2003

Lauri Helve1985–1989

Hannu Savola1991–2006senior editor-in-chief 2006–2007

Antti-Pekka Pietiläsenior editor-in-chief 2003–2006

Reijo Ruokanen2007–2010

Ilta-Sanomat 1988t Ilta-Sanomat 2012tIlta-Sanomat 1995t


Tapio TT Sadeoja2006–2007senior editor-in-chief 2007–publisher 2010–

Ulla Appelsin2010–

Kaius Niemi2010–

PERI LESKENKARTANON

Nuori kirkkoherra

002162 - 1204 � � N:o 23

MYYNNISSÄ 28.–29.1.2012 HINTA 2,52 €Osta Ilta-Sanomien kanssa: TV-lehti 3,72 €, Veikkaaja 5,42 €, Ihanat Häät 5,02 €

108 sivua!

Ehdokkaat puhuvatparisuhteestaan, osa 1

Suosikkimissitupeissa kuvissa

Kisa ratkeaa sunnuntainaKisa ratkeaa sunnuntaina

Pentti Kourin halvaantunut poikaPentti Kourin halvaantunut poika

SEISOO JOJALOILLAANSEISOO JOJALOILLAAN

Sauli Niinistö:’Jenni muuttielämäni’

Antonio lähtipikalomalleäitinsä kanssa

Hetken lepo ennenloppurutistusta

IS:n puoluetutkimus:

VÄYRYNEN NOSTI KESKUSTANTOISEKSI

MITÄ TYYLINI MAKSAA?MITÄ TYYLINI MAKSAA?

IS vierailiPUTOUS-PASTORINSorvan kylässä

6 4 1 4 8 8 0 0 2 1 6 2 0

1 2 0 0 4

VAU! Mikä asu,Madde!

VAU! Mikä asu,Madde!

2

26 10

PLU

S 1

4

40

38

20 upeaanaista kertoo:

11

PLUS 17

12


Mikael Pentikäinen2004–2010

Pekka Soini 2010–

Sanoma Corporation / Sanoma News

Eljas Erkko1927–1965

Aatos Erkko1965–1976chairman of the board1972–1999

Väinö J. Nurmimaa1976–1984

Jaakko Rauramo1984–1999

Seppo Kievari1999–2004

P R E S I D E N T S

HELSINGIN SANOMAT62

Leisure-time activities of the editorial staff at Lippajärvi in Espooin the 1940s.

HELSINGIN SANOMAT64

Cover pictures

Preparing Päivälehti in 1893. Seated, from left: Santeri Ivalo, E.O. Sjöberg, Eero Erkko, and Filip Warén. Standing: Kasimir Leino, Reinhold Roine, Juhani Aho, Arvid Järnefelt, and Erkki Reijonen.

The presidential election on 5 February 2012. Marko Junkkari, head of Helsingin Sanomat’s political news, introducing plans for the special election pages at the central desk.

Päivälehti - Helsingin Sanomat

Edited by: Heikki Hankimo (layout), Kirsi Kolari (texts) and Päivi Lehtovirta (pictures). The history is based on original texts by Lisa Meckelburg-Mäkelä and Isto Mikkonen.Editorial board: Heleena Savela (Chairman), Pekka Anttonen, Kirsi Kolari, Ulla Koski, Kyösti Lamminpää, Päivi Lehtovirta, and Saila Linnahalme, the Helsingin Sanomat Foundation, and Heikki Hankimo, Helsingin Sanomat.Archives: The Helsingin Sanomat Archives, the Lehtikuva Archives, Otava Publishing Company, and the Päivälehti Archives.Photographers: Antti Aimo-Koivisto, Sari Gustafsson, Päivä Heiskanen, Lasse Holmström, Pertti Jenytin, Markus Jokela, Panu Katila, Sami Kero, Leevi Korkkula, Heikki Kotilainen, Inka Kovanen, Erkki Laitila, Reino Loppinen, Kimmo Mäntylä, Juhani Niiranen, Markku Niskanen, Jussi Nukari, Laura Oja, Ari-Veikko Peltonen, Ida Pimenoff, Miikka Pirinen, Samuli Pulkkinen, Outi Pyhäranta, Jukka Rapo, Heli Rekula, Markku Ulander, Christian Westerback, and Anna-Kristina Örtengren.

Paper: Performa Alto 240 g (cover), MultiArt Silk 130 g (inside pages).Printed by: Hansaprint Oy, Finland, 2012.

HELSINGIN SANOMAT66

history of helsingin sanomat

News & Politics