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History of McDonalds

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For most of you, McDonalds is just a place to grab something quick to eat. For me it is an institution that has been around practically my entire life. I grew up with McDonalds much the same way that you grew up with ESPN, Apple Computers and Facebook. McDonalds is a way of life for me. They set the standards of the fast food industry and everyone wanted to be like them. Much like Dell or Microsoft today. Coupled with the fact that this was my first job in life, and I started as a crew person, at the bottom of the ladder, and worked my way up to supervising 3 Restaurants doing over 4 million dollars a year. This presentation is very personal for me, and the information that I am going to share with you is life that I lived through. 2

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McDonalds How it began! Speedy ! McDonalds Early Spokesman

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McDonalds Bar-B-Que Opens 1940 Dick and Mac McDonald Bar-B-Que Restaurant Typical Drive-in Car Hop Service Featuring A Large Menu

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McDonalds is Founded 1948 Shut Down To Remodel Reopens as a Self Service Drive-In Menu Reduced to 9 Items Staple is a 15 cent hamburger

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McDonalds First Menu 1948 Hamburger Cheeseburger Soft Drinks Milk Coffee Potato Chips A slice of pie

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World Famous French Fries 1949 French Fries Replaced Potato Chips Triple Thick Shakes

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Ray Krocs Humble Beginnings $ Ray Sold Multi Mixers $ Ray Made A Trip Out West

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Ray Krocs Trip West 1954 He Intended to sell Multi-Mixers He is fascinated by the operation Looking for a nationwide franchise agent This will be Rays Future

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Des Plaines Location Opens 1955 First McDonalds opens April 15, 1955 Red and White tiled building with the Golden Arches First Day Sales are $366.12 By 1965 There would be 700 more

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Fred Turner Hired 1956 Turner future CEO defines their standard of business Hires Fred Turner, future CEO, as a Counter Man Their standard is know as QS&C

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100 Million Sold 1958 $ M cDonalds sells its 100 millionth hamburger.

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100 th Restaurant 1959 The 100 th Restaurant opens in Fond Du Lac, Wisconsin

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Hamburger University Opens 1961

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Our College Degree Program Our College Degree Program The American Council on Education (ACE) is the nation's unifying body for higher education. They have recognized the investment McDonalds has made in people and the companys high-caliber training curriculum. Hamburger University students can earn credit toward a college degree through their course work. The American Council on Education has recommended 100 percent of the restaurant manager and mid-management curriculum for college credit a total of 46 credits. This means that McDonald's training for Managers is now recognized as college- level course work, eligible for credits that can be transferred to colleges and universities (both private and public) and applied toward a 2 or 4-year degree. The average restaurant manager has completed the equivalent of approximately 21 credit hours of college-level work through their McDonalds training, which is equal to about one semester of college. We continue to work with colleges and universities to leverage our partnership with the American Council on Education.

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First Indoor Seating 1962 McDonalds in Denver, Colorado becomes the first restaurant with inside seating.

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500 th Restaurant 1963 The 500 th McDonalds restaurant opens in Toledo, Ohio.

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10 th Anniversary 1965 McDonalds celebrates its 10 th anniversary with the first public stock offering at: $22.50 per share. Todays Price is $74.00 per share.

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First Television Commercial 1966 Ronald McDonald appears in his first national television commercial. He appeared on his flying hamburger in 35 one minute color spots on the NBC and CBS networks He had wide TV exposure through his appearance in 1966 at Macys Thanksgiving Parade. He was an INSTANT hit! Willard Scott was the first Ronald McDonald

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McDonalds Goes International 1967 The First international McDonalds restaurants open in Canada and Puerto Rico. Today McDonalds restaurants are in 118 countries around the world.

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Big Mac Introduced 1968 The Big Mac, developed by Owner/Operator Jim Delligatti of Pittsburgh, is added to the national menu.

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Golden Arches Updated 1969 Major Changes Major Remodeling ORIGINAL CURRENT

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Ronalds New Friends 1971 McDonalds Gang

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Quarter Pounder Debuts 1973

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First Ronald McDonald House Opens 1974 Opens in Philadelphia, Pa. There are currently 305 Houses in 52 countries

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Breakfast at McDonalds 1975 The Egg McMuffin Santa Barbara, Ca.

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All American H.S. Basketball Team 1977 All American Earvin Magic Johnson The Capital All Stars McDonalds Capital Classic

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5,000 th Restaurant 1978 5,000 th Restaurant opens in Kanagawa, Japan

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Happy Meals Debuts 1979 Circus Wagon Theme

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25 th Anniversary 1980

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International Growth 1981 The first McDonalds restaurants are open in Denmark Philippines Spain

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McDonalds in 32 Countries 1983 7778 Restaurants 32 Countries

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Ray Kroc Passes Away 1984 January 14, 1984 His legacy lives on world wide!

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30 th Anniversary 1985 April 15 th 30 Years

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Fresh Salads Added 1987 Fresh Tossed Salads

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Our Famous Hamburgers 1988 Fortune Magazine 100 Products America Makes Best

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Moscow Location Opens 1990 On January 31, the first McDonalds restaurant in OSCOW OPENS

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Warsaw Location Opens 1992 Breaking Records for Opening Day

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Have You Had Your Break Today? 1995 New Advertising Debuts

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McDonalds.com Launched 1996 McDonalds Corporation Internet site McDonalds.com is inaugurated www.McDonalds,com http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/investors.Par.6348.File.dat/ltrshare.pdf

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Big N Tasty Introduced 2001

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A Busy Year for McDonalds 2003 Premium Salads Denmark Opens Hydroflurocarbon free McGriddles Im lovin it

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Happy Meal turns 25 2004 Visit HappyMeal.com 1979-2004

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50 th Anniversary 2005 April 15th

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Snack Wrap Introduced 2006 Snack Wrap

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Packaging Update 2007 McDs new packaging features 24 faces from first-ever global casting call.

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McDonald Fun Facts McDonalds serves an average of 47 million customers daily. McDonalds is on 6 continents McDonalds has sold over 100 billion hamburgers to date McDonalds has 30,000 locations There is a McDonalds location in The Pentagon, near other cafeterias and seating areas Located in New York City on 160 Broadway, is a very fancy McDonalds featuring a doorman, marble tables, a private dining room, grand piano, wait staff and live music. Every single McDonalds in Lebanon offers complimentary valet parking services to their patrons and guests.

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Global Packaging Redesign 2008

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McCafe Goes National 2009

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McCafe Real Fruit Smoothies and Frappes 2010 July 13 th Strawberry, Banana & Wild Berry Mocha & Caramel Frappes 3 Sizes

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http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/inve stor_relations0.Par.17264.File.dat/2009%20AR%20Report%20- %20Print.pdf

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Comparable Sales Growth 3.8% Earnings Per Share Growth 9% Total Cash Returned to Shareholders 20072009 $16.6 Billion 2009 Highlights:

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Returned $5.1 billion to shareholders Three-year cash return total to $16.6 billion $15 to $17 billion for the years 2007 through 2009

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2009 Highlights: 6 th consecutive year of positive sales Served 60 million customers per day Up 2 million from 2008 14 million more per day than in 2002 #1 among 30 blue-chip for 3 years

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2009 Highlights: 80 Consecutive months of global comparable sales increases through December 2009

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http://www.youtube.com/watch?v=KzOSkO8B ZFw

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