Some Practical “Penguin Update” Recovery Tips

By Deepak EapenEditor and Owner of PromarketerHub.com &

Myproductcomparisons.com/site

Manipulative Linking Practices

Thin Affiliate Sites

Bad Outgoing links

Automated Queries to Google

Anchor Text Spam

Scraped or Automatic Content

The Types of Web Spam that Penguin Update Targeted

Link exchanges

Paid Links (backlinks that you have bought by paying some money)

Acquiring links from spun articles submitted on blog network

Links coming from Splogs or Spam Blogs

Blog comment spamming, like firing up automated bots to comment on blogs

Manipulative Linking Practices

Provide good quality content on your blog that solves your visitor’s most pressing problems

Get natural, good quality editorial links pointing to your website (without the need for doing any artificial link building)

Solutions?

Affiliate Sites with very little quality content and more of affiliate links/ads

Solution?

Provide original, good quality content to your visitors that solves their problems

Thin Affiliate Sites

Websites that linked to spammy sites or bad neighborhoods

Solution?

Get rid of those links as soon as possible

Bad Outgoing links

The websites that were using tools that send automated queries to Google to check ranking, indexes, alexa ranking of their websites.

Solution?

Never overuse them, it’s against Google’s guidelines as it overloads their resources.

Automated queries to Google

Overuse of same combination of anchor texts to build backlinks also fall under the category of web spam according to Google.

Solution?

Use different combinations of anchor texts while creating backlinks

Anchor Text Spam

Imagine you have a site on baby clothes If you are excessively using the anchor text

“baby clothes” to build back links to your site, then there is good chance that your site gets penalized,

Instead try using different combinations like “clothes for babies” “kids wear” “baby wear” and so on)

An example of Anchor Text Spamming

Websites that were fed with scraped content from article directories, RSS Feeds or other sites

Such sites provide no value to its readers

Scraped or Automatic Content

So never resort to short cuts for generating content. It no longer works!

Take your time, do some research and come up with original content for your visitors.

Provide content in plain simple language that is well written, provides valuable information, spell checked and has proper grammar

Your visitors would love to read such content and be eager to visit your blog again and may be link to it.

Solutions?

So ultimately it all comes down to one cardinal rule – “Provide great content”

Don’t get overly obsessed with SEO while building your site

Just be natural with your content, provide quality and follow the rules set forth by the Big G and you will be just fine

Summary

Thanks a lot for stopping by and viewing my slide show.

If you wish to read the article version of this slideshow you can visit the following link http://www.myproductcomparisons.com/site/2012/05/10/pecked-by-penguin-learn-how-to-recover-your-lost-ranking/

Thank You!