hitmc program page1 - healthcare it marketing and pr ......breakout 1 leveraging best practices for...

So happy you are here 1

2018Healthcare IT

Marketing & PRConference

https://www.studionorth.com/

Hello Friends!

Welcome to New Orleans and the 2018 Healthcare IT Marketing & PR Conference (HITMC18). We are truly honored that you are here.

HITMC is first and foremost a community. We are bound together by a passion for and a love of PR, communications and marketing in healthcare. Unlike professionals in other industries, we are all driven by something more than filling pipelines and earned media stories. In our own way, we are all working to improve healthcare.

When HITMC first started, the idea was to bring together all the smart, innovative and hard-working healthcare professionals so that we could learn from each other. For five years we have built a culture of sharing, mutual respect and lifting each other up. This is the essence of HITMC. This is what makes HITMC special.

We have an exciting conference planned. With 60+ incredible speakers and 40+ amazing sessions, we guarantee you will return home with new knowledge, new strategies and renewed energy.

By being here you are declaring yourself as someone who is committed to making a positive difference, not only in your own organization, but in healthcare as a whole. Know that you are surrounded by hundreds of peers who will support you and help you in any way they can.

So please enjoy HITMC18. Soak in the historic beauty of New Orleans. Revel in the energy we will create together.

If you need anything, please let us know. We are here to make your HITMC18 experience unforgettable.

John Lynn Colin HungFounder and Editor CMO and EditorHealthcare Scene Healthcare Scene

Welcome to HITMC183

Schedule at a GlanceFriday April 6th

08:00 - 09:00a Breakfast, Registration, Exhibits

09:00 - 09:45a Breakout Sessions - Set 5

09:45 - 10:10a Networking Break + Exhibits


11:00 - 11:45a Unconference Sessions

11:45 - 01:00p Lunch & Exhibits

01:00 - 01:45p Breakout Sessions - Set 7


02:40 - 03:00p Networking Break + Exhibits


03:50 - 05:00p Wrap-up

Thursday April 5th

08:00 - 09:00a Breakfast, Registration, Exhibits

09:00 - 10:30a Opening + State of HITMC Keynote

10:30 - 10:45a Networking Break + Exhibits



12:20 - 01:30p Lunch & Exhibits


02:20 - 03:05p Unconference Sessions

03:05 - 03:20p Networking Break + Exhibits


04:15 - 04:45p HITMC Awards

04:45 - 05:45p Exhibitor Social Reception

07:00p Evening Social Event - The Swamp

Wednesday April 4th

01:00 - 03:00p Early Registration & Badge Pickup

03:00p Casual Meetup - Hotel Pool

07:00p Casual Meetup (drinks) - Barcadia

4So happy you are here

https://www.clarityqst.com/

Welcome to HITMC185

Thank you to our amazing HITMC18 Sponsors

TM

https://www.hitmc.com/health-it-marketing-and-pr-community/finding-good-partners-hitmc18-sponsor-roundup/


Important HITMC18 InformationSocial MediaWe encourage you to post pictures, comments, thoughts and live-stream HITMC18 through your social media accounts. All we ask is that you include the #HITMC hashtag.

Exhibits (pssst…prizes!)During breakfast, lunch and breaks, please take the time to visit with our exhibitors. You never know when you might need someone with their specialized skills. A 5min chat them, may result in valuable knowledge.

As an extra incentive, anyone who gets 10 spaces filled out on their Exhibitor Bingo Card will be entered into a drawing for amazing prizes. We will be giving away a VR Headset, a hoverboard and a free registration + hotel to HITMC19!

Being On Camera (pssst…more prizes!)This year at HITMC we have a number of film crews who will be capturing various aspects of the conference. We want to capture your thoughts and opinions on healthcare, marketing, PR and HITMC18. We have a roving reporter and we have a permanent filming station in the exhibits area. Anyone who goes on camera will be entered for a chance to win some incredible prizes. We will be giving away an Apple iWatch (graciously donated by Matter Communications) and an Amazon Echo.

As well, we will be filming certain presentations in Session rooms #1 #2 and #3 throughout the conference. These sessions will be made available from our partner 4Med after the conference.

http://www.healthforum.com/

HITMC18 Social EventsOne of the trademarks of HITMC Conferences is the opportunity to meet hundreds of your marketing and PR peers in a casual social environment. This year we have some amazing social events planned.

Tuesday Dinner - meet at 6 PM in the New Orleans Marriott LobbyIf you're in New Orleans early, we'll be meeting in the hotel lobby at 6 PM and heading to dinner as a group.

Wednesday Afternoon Meetup - 3-5 PM Poolside at the New Orleans Marriott (5th floor)Join us poolside for a casual afternoon meetup on the 5th floor of the New Orleans Marriott. You'll need a hotel room key to attend this meetup. If you’re not staying at the hotel, just tweet or text us and we’ll get you in. A cash bar will be available.

If weather is an issue, we'll move this to the main lobby at the New Orleans Marriott.

Wednesday Evening Meetup - 7-9 PM at Barcadia (601 Tchoupioulas St) - Sponsored by MedTouchJoin us for our Wednesday evening casual meetup at Barcadia. The first drink is included! Join us at this cool New Orleans bar complete with retro video games. We'll be meeting as a group at 6:50 PM in front of the New Orleans Marriott Concierge Desk before walking over as a group to Barcadia (~9 min walk). This meetup is sponsored by MedTouch.

Thursday Evening Social - 7-9 PM at The Swamp (516 Bourbon St) - Sponsored by SmartBriefJoin us for an unforgettable evening of fun and networking at The Swamp, located right on historic Bourbon Street. We’ve arranged to have the 2nd floor balcony with an an open bar and light appetizers. Rumor has it there may even be some famous NOLA beads available and a dance floor. This social event is sponsored by the great folks at SmartBrief. We’ll be meeting as a group at 6:50 PM in front of the New Orleans Marriott Concierge Desk before walking over as a group to The Swamp (~9 min walk).

Welcome to HITMC187

http://www.smartbrief.com/


8:00 – 9:00am Galerie – 2nd floor Breakfast and Exhibits

9:00 – 9:30am Main Room Opening and Welcome

9:30 – 10:30am Main Room Keynote – State of HITMC

10:30 – 10:45am Galerie Lobby Networking Break and Exhibits

Main Room Making Dollars & Sense Of Conference Organizing: Rock Your Next Event Without Losing Sleep (Panel)

Breakout 1 How To Build A Diverse Media Facing Thought Leadership Bench

Breakout 2 Moving The Needle Through Research Driven Brand Marketing

Breakout 3 Social Media Sucks

Main Room Meet The Press (Panel)

Breakout 1 What The Funnel? Optimizing Your Marketing Funnel To Drive Results

Breakout 2 Keeping Up With The Consumerization Of Healthcare: Digital Engagement and Personas

Breakout 3 Winning Over Customers, Even Through Pricing Changes

12:20 – 1:30pm Dining Lunch and Exhibits

Main Room Maximizing Association Relationships (Panel)

Breakout 1 How To Write A Winning Proposal For Top Tier Healthcare IT Events

Breakout 2 Getting Executives Bought Into Your Content Strategy And On Camera Too!

Breakout 3 Using Video To Effectively Support Sales Through Each Step Of The Process

2:20 – 3:05pm All Rooms Unconference Sessions

3:05 – 3:20pm Galerie Lobby Networking Break and Exhibits

Main Room The Future Of B2B Healthcare Marketing (Panel)

Breakout 1 Digitize, Harmonize, Monetize: 3 Steps To A Modern PR Strategy

Breakout 2 Reputation Management Is More Than Crisis Control

Breakout 3 Achieve The Magic Of Sales and Marketing Alignment With A Lead Lifecycle and Marketing Automation

4:15 – 4:45pm Main Room HITMC Awards

4:45 – 5:45pm Galerie Lobby Exhibitor Social Reception

7:00 – 9:00pm The Swamp Evening Social Event (Sponsored By SmartBrief)

8:00 – 9:00am Galerie – 2nd floor Breakfast And Exhibits

Main Room Leveraging Social Media For Real Business Impact (Panel)

Breakout 1 Optimizing Your PR Experience To Meet Your Goals

Breakout 2 Making Brand The Center Of Any Healthcare Mergers And Acquisition Strategy

Breakout 3 I Can Say That?: Aligning Marketing & Legal

9:45 – 10:10am Galerie Lobby Networking Break and Exhibits

Main Room Six (Health IT) Chicks: Career Profiles In HealthIT And Marketing (Panel)

Breakout 1 Auditing Your Marketing Department: A No BS Framework For Business Improvement

Breakout 2 Igniting The Match: Driving Primary Care Volume Through An Online Matching Site

Breakout 3 Enabling Sales Through A Community

11:00 – 11:45am All Rooms Unconference Sessions

11:45 – 1:00pm Dining Lunch and Exhibits

Friday April 6th

Thursday April 5th

10:45 – 11:30am

11:35 – 12:20pm

1:30 – 2:15pm

3:20 – 4:05pm

9:00 – 9:45am

10:10 – 10:55am

Welcome to HITMC189

Main Room Fueling Growth In Healthcare With CRM (Panel)

Breakout 1 Leveraging Best Practices For Digital Assets & Marketing Collateral Management

Breakout 2 Lurking In The Shadows: Dark Social Media

Breakout 3 Writer’s Ed: Secrets For Stellar Click-Through Rates

Main Room The Future Of B2C Healthcare Marketing (Unconference)

Breakout 1 Lessons In Live Video

Breakout 2 Looking Past Generational Labels – Diving Into The Value Of Patient Data In Service Line Marketing

Breakout 3 Unlocking The Black Box Of Provider Data

2:40 – 3:00pm Galerie Lobby Networking Break and Exhibits

Main Room Thought Leadership Dominance: How Integrated Idea-Marketing Turned A Small Firm Into A Big Success

Breakout 1 Are You Worthy? Find Out How To Track And Analyze Content Marketing Success

Breakout 2 They Said WHAT?!! A Guide To Compliant Online Patient Engagement For Today’s Healthcare Leader.

Breakout 3 Making Quality And Safety Data Meaningful To Healthcare Consumers

3:50 – 5:00pm Main Room Wrap-up

01. KNB Communications02. 4Med Approved03. Studio North04. Clarity Quest05. MG

06. Matter07. MERGE Atlanta08. L&R09. Lionshare10. Agency Ten22

11. Answers Media12. dotHealth13. SmartBrief14. Aria Marketing15. unconference signup

Exhibitors

1:00 – 1:45pm

1:50 – 2:40pm

3:00 – 3:45pm


Breakout Sessions – Set 1 (Thursday April 5th, 10:45 – 11:30am)Making Dollars and Sense of Conference Organizing: Rock your Next Event Without Losing Sleep (Main)Marcia Noyes, Communications Director at Datica | Deborah McLain, Industry Marketing Director at CoalfireNalia Maroon Marketing Communications Director at Voalte | Brittany Quemby, Marketing Strategist at StericycleLate nights and money worries sum up conference management. Yet, successfully executing events can mean the difference between a profitable or a stagnant bottom line. This session gives you strategies to rock your next event and keep you from draining the coffee pot.

How to Build a Diverse Media Facing Thought Leadership Bench – Breakout 1Ryan Lilly, Director | Tara Auclair, Sr Marketing Communications Manager at Matter CommunicationsDeveloping a bench of internal thought leaders is an effective way to drive a differentiated message into the market. Building and sustaining that bench is a challenge. Learn how a leading health tech company partnered effectively with an agency to overcome internal barriers and worked across lines to build out engaging and impactful platforms for spokespeople.

Moving the Needle through Research Driven Brand Marketing – Breakout 2Jill McDonald Halsey APR, Chief Marketing & Communication Officer at Lawrence General HospitalLawrence General had a reputation problem. Located in a poor, largely immigrant city, this safety net hospital north of Boston had trouble attracting patients from surrounding affluent communities. With a relatively small budget, the hospital launched a campaign that has begun to turn the tide on public opinion and to reset the brand reputation. Learn how consumer research drove the brand elevation messaging.

Social Media Sucks – Breakout 3AJ Montpetit, Experience Designer at Area 10 LabsThe allure of automation, triggers, and if-this-then-thats have taken the social out of social media. Don’t get caught in this trap. Learn how to build a vibrant tribe online through community, conversations, and content.

https://www.matternow.com/

Breakout Sessions – Set 2 (Thursday April 5th, 11:35 - 12:20pm)Meet The Press (Panel) - MainGabriel Perna, Managing Editor at Physicians Practice | Janet Kennedy, President at Healthcare Marketing Network Colin Hung, CMO and Editor at Healthcare Scene Want to learn what makes press tick? In this panel learn firsthand perspectives on how press like to work with companies, what bothers them, and what helps them deliver effective stories to their readers. This diverse panel will include perspectives from a journalist, a podcaster, and a blogger. Come and learn the best techniques for engaging the healthcare IT press.

What The Funnel? Optimizing Your Marketing Funnel To Drive Results – Breakout 1Sarah Bennight, Marketing Strategist at Stericycle Communication SolutionsYou produce brilliant content. But do you have the right content to drive funnel progression at each stage of the buying journey? Failing to optimize the funnel conversion process with the right content at the right time can stall the buyer journey. Learn key strategies to ensure content optimization in this session with real working examples.

Keeping Up With The Consumerization Of Healthcare: Digital Engagement and Personas – Breakout 2Christine Gallery, SVP Planning & Chief Strategy Officer at Emerson HospitalJeff Steblea, Sr Account Exec & Data Strategist at SilverTech The healthcare industry is fast approaching an exciting paradigm shift in the way healthcare providers engage with patients. Much like other industries, such as finance, retail, and travel, healthcare is set to become patient-driven and accessible from anywhere at any time. Learn how to adopt a patient-focused initiative that creates a personalized, one-to-one experience by identifying the needs of a patient through the lens of a retail consumer, including a discussion of digital personas.

Winning Over Customers, Even Through Pricing Changes – Breakout 3Shawn McKee, VP of Marketing at WebPT | Bradley LaFave, Product Marketing Manager at WebPTPrice changes are never easy to introduce to customers. If not done properly, the rate hike can have adverse impact on the bottom line and on the company’s reputation/brand. This is precisely why it’s imperative marketing get involved in the process early on, Learn how to make the case for marketing’s early involvement and how to tap into the power of customer personas to shape an effective communication strategy to keep customers delighted throughout the change.

Welcome to HITMC1811

http://simplymg.com/


Breakout Sessions – Set 3 (Thursday April 5th, 1:30 – 2:15pm)Maximizing Association Relationships (Panel) - MainKathleen Wessel, VP Business Development at AHA Health Forum | Todd Evenson, COO at MGMAStephanie Fraser, Director of Communications & Media Relations at NextGateHealthcare associations present a great opportunity for healthcare marketers to reach their target audience. However, it’s important to understand the unique approach each association takes to working with vendors. This panel of experts will help you better understand how vendors can more effectively work with healthcare associations like AHA (Health Forum), MGMA, and CHIME.

How To Write A Winning Proposal For Top Tier Healthcare IT Events – Breakout 1Beth Friedman, Founder & CEO at Agency Ten22 | Angela Jenkins, Exec Director PR & Content Strategy at Agency Ten22Shift from wimpy proposals to winning abstracts during this HITMC session. Identify key ingredients for successful speaker propos-als at top events—including HIMSS. Attendees are even invited to bring a draft abstract for practical, hands-on advice!

Getting Executives Bought Into Your Content Strategy And On Camera Too! – Breakout 2Suzanne Hendery, VP and Chief Marketing Officer at Renown Health | Dan Dunlop, Principal at JenningsGetting buy-in from executives on you content strategy is hard. Getting healthcare executives to buy-in AND agree to be on-camera is even harder. The marketing team at Renown Health was faced with this challenge when they were charged with growing the organization’s reputation nationally. To achieve the goal, the Renown team developed a comprehensive thought-leadership strategy. Come to this session and learn how the team turned executive trepidation into enthusiasm and how the phenomenal results of the program served as a positive feedback loop that encouraged further participation.

Using Video To Effectively Support Sales Through Each Step Of The Process – Breakout 3Dennis Dailey, Executive Producer at HIT!ShowWanna know the best ways to support your sales channel with video? Video is exciting and fun, but the process can be fraught with mistakes and it’s easy to walk away with deliverables that are less than what you desire. This entertaining and informative session shows real-world examples of the right and wrong way to employ video at each stage of an emotionally intelligent sales process. Learn how to effectively support your company’s sales efforts with video.

https://mergeatlanta.com/

Breakout Sessions – Set 4 (Thursday April 5th, 3:20 – 4:05pm)The Future Of B2B Healthcare Marketing (Panel) - MainNancy Ragont, Sr Manager Insights at CDW Healthcare | Michelle McCoy, Manager UX Design & Marketing at Audacious InquiryBurt Rosen, Chief Marketing Officer at HealthSparq | Murray Izenwasser, CMO & VP Strategy & Digital Solutions at AAJ TechnologiesThis panel of healthcare B2B experts will share their diverse views on the future of B2B healthcare marketing and PR. What trends should you be watching? What creative things can you do to make sure you’re well positioned for the future? What tools, skills, and platforms will you need to be a successful B2B healthcare marketer? The panel will also share practical advice on how to ensure you're prepared for future changes in healthcare.

Digitize, Harmonize, Monetize: 3 Steps To A Modern PR Strategy – Breakout 1Paul Berthiaume, Sr Manager Corp Communications at MEDITECH | Liz Carroll, Manager of PR & Media Relations at MEDITECHDigitize, Harmonize. Monetize. How did a 50 year old company transform itself with a more aggressive PR strategy, leading to aligned communication efforts, increased media wins and successful reintroduction into the healthcare IT market — all culminating into increased sales bookings? Learn how to gain executive buy-in, sustain momentum and move to a digtial-first strategy.

Reputation Management Is More Than Crisis Control – Breakout 2Dean Richardson, Vice President at MERGE Atlanta | Maria English, Vice President at MERGE AtlantaA healthcare organization’s reputation is essential to its success — and survival — with public trust developed, in part, by how companies manage risk and crisis response. However, too often, people intrinsically connect reputation management with crisis events. With the 24/7 news cycle and millions of engaged consumers online, learn why it’s no longer sufficient to view reputation management solely in the context of crisis control.

Achieve The Magic Of Sales & Marketing Alignment With Lead Lifecycle & Marketing Automation– Breakout 3Amy Hamilton, Marketing Operations Manager at Stericycle Communication SolutionsGone are the days of throwing leads at sales and hoping they do something with them. Leverage a lead lifecycle and the power of your marketing automation tool, to achieve transparent lead management and the coveted, Marketing + Sales alignment.


https://get.health/


Breakout Sessions – Set 5 (Friday April 6th, 9:00 – 9:45am)Leveraging Social Media for Real Business Impact (Panel) - MainTristin Bates, Sr Internet Marketing Specialist at Johns Hopkins Medicine | Janae Sharp, Consultant at Cedar BridgeBeth Cooper, Director of Marketing at KNB Communications | Dan Smith, Sr Strategist at CernerJohn Lynn, Founder & Editor at Healthcare Scene Every company seems to be using social media, but how do you leverage it for real business impact? What are the right platforms to use and how can you use them effectively? Using the “live” elements of social media have become popular, is that effective? In this panel we’ll discuss how your business can benefit from using social media to: influence the influencers, garner press coverage, make online connections that enable offline opportunities, find and secure speaking opportunities, and much more.

Optimizing Your PR Experience To Meet Your Goals – Breakout 1Patricia Salber MD, CEO at The Doctor Weighs In | Annie Scranton, Founder & President at Pace Public RelationsBeing on TV is guaranteed to drive traffic to your website right? Not so fast. Setting the wrong PR goal like “get me on TV” may not lead to the results you want. Learn first-hand how to set better goals and establish measures of progress that are meaningful for your business.

Making Brand The Center Of Any Healthcare Mergers And Acquisition Strategy – Breakout 2Matt Bowen, President & CEO at BrandigoHealthcare mergers & acquisitions continue to increase, yet according to Harvard’s Clayton Christensen, 80% of M&As fail to live up to their planned potential. The root of the failures lies in the fact that the newly formed entity often finds itself struggling to identify what the new corporation will look like and what it will stand for. This session will tackle the key factors that should go into bringing brand strategy to the forefront during a merger.

I Can Say That? Aligning Marketing & Legal – Breakout 3Matthew Fisher, Partner & Chair at Health Law GroupJared Johnson, Manager Marketing Technology & Analytics at Phoenix Children’s HospitalCan surgeries really be live-streamed? Can physicians engage on Facebook Live? Marketing and legal are not opposing forces. While healthcare operates in a complex regulatory environment, it is manageable. By collaborating, organizations can more effectively engage with and reach patients or customers. Be prepared.

http://thinkrevivehealth.com/


Breakout Sessions – Set 6 (Friday April 6th, 10:10 – 10:55am)Six (Health IT) Chicks: Career Profiles In HealthIT and Marketing (Panel) - MainShereese Maynard Healthcare Strategist at EnvisionCare | Lea Chatham, Director of Content Marketing at SolutionReachJo Hausman, Radio Host & Coach at Go For It! | Amber Lee, Lifestyle and Wellness Blogger at Oh She Went GlobalJami Martin, Marketing & Communications Professional at Louisiana Healthcare ConnectionsJennifer Michelle, President at Michelle Marketing StrategiesThe focus on the growth of female leaders in the healthcare sector makes it vital for women to have a plan, network strategically, & chart a path.This session is a unique opportunity to hear from women of diverse backgrounds, & unique career choices

Auditing Your Marketing Department: A No BS Framework For Business Improvement – Breakout 1Christine Slocumb, President at Clarity Quest MarketingThe success your company is resting on your marketing strategy. Whether you have a marketing budget of $50K or $50M, you can benefit from a structured audit process. While the word “audit” strikes fear in the hearts of taxpayers, conducting a marketing audit can actually be a very positive exercise. Learn an actionable framework you use to make your marketing hum.

Igniting The Match: Driving Primary Care Volume Through An Online Matching Site – Breakout 2Doug Spear, Exec Director Marketing & Strategic Development at Shawnee Mission Health | Bob Waddell, Vice President at hippoLearn how Shawnee Mission Health developed an innovative, profitable online platform to match consumers with their ideal providers using consumer segmentation techniques in order to grow one of its service lines.

Enabling Sales Through A Community – Breakout 3Molly True, Sr Healthcare Marketing Principal at WindstreamBringing your sales team up to speed on the healthcare industry can be a challenge and keeping them engaged can be even more of a challenge. Learn how a virtual team managed to engage an entire sales team on a monthly basis and helped them be seen as trusted advisors. 2’6”

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http://landrco.com/


Breakout Sessions – Set 8 (Friday April 6th, 1:50 – 2:40pm)The Future Of B2C Healthcare Marketing (Unconference) - MainJoin us for a special B2C unconference session focused on the Future of B2C healthcare marketing. If you're interested in patient marketing and PR, this unconference experience will give you the opportunity to share your challenges and problems and those in attendance will share experiences and insights to help you overcome them. That's right. In this session, the attendees will drive the conversation so you get the answers to all your burning questions.

Lessons In Live Video – Breakout 1Stacy Goebel, Social Marketing Director at StudioNorthIt’s getting harder and harder to get your content noticed in an organic social news feed. Pay to Play is one way to do it. Live video is another. When it comes to video, what really matters is crafting content that your viewers actually care about. From low-tech to high-tech, we’ll share practical tips that you can execute social video on any budget.

Looking Past Generational Labels – Diving Into The Value Of Patient Data In Service Line Marketing – Breakout 2Kyra Hagan, SVP & General Manager of Marketing & Communications at Influence HealthOrganizations that only launch campaigns based on generational labels miss chances to boost response, increase consumer affinity & achieve ROI. This session shows how diving into consumer data helps leverage personalized experience as a competitive weapon.

Unlocking The Black Box Of Provider Data – Breakout 3Matthew Hedberg, General Manager of Professional Services at SemcastingAd budgets are moving towards new technology, but there has been little change in how healthcare and pharmaceutical marketers approach audiences. This session will discuss how marketers can utilize marketing technologies to reach targets effectively. The healthcare industry is driven by 23-25 million prescriptions written per month, by 800,000 doctors – plus the doctor’s specialty, the prescriptions, the hospital, the clinic etc. Why don’t marketers take advantage of this enormous amount of provider data to target influential audiences with strategic messages at the time they are most receptive? In this session we will explore the use of data and give attendees the tools to be able to dramatically improve their messaging effectiveness.

Breakout Sessions – Set 7 (Friday April 6th, 1:00 – 1:45pm)Fueling Growth In Healthcare With CRM (Panel) - MainTrey Williams, Sr Director of Marketing at Our Lady of the Lake Regional HospitalDaniel Quinn, VP Business Strategy & Analytics at LionshareBill Marshall, Principal for Healthcare Industry Solutions at PegasystemsA CRM is essential to every healthcare organization. However, many CRM implementations aren’t reaching their full potential. In this session, panelists will dive into how to best utilize a CRM in healthcare organizations. If you’re struggling with your CRM, are interested in practical CRM innovations or want to learn how you can maximize your CRM efforts, join us for this panel discussion.

Leveraging Best Practices For Digital Assets & Marketing Collateral Management – Breakout 1Larry Williams, Brand Ambassador at L&R | Brenda Agee, Director Business & Marketing Services Development at L&RYou start the day off with great intentions only to be interrupted all day with time bandits. At the end of the day, you realize that you did not get to work on the important strategic projects but managed a lot of one off requests. Since most of us can’t simply say “NO!”, there are proven strategies for reclaiming your time. Attend this session to learn how you can can start recovering your time!

Lurking In The Shadows: Dark Social Media – Breakout 2Tina Shakour, Lead Digital Strategist at Red Bird Marketing You know it’s happening. You see it there, lurking in your Google Analytics – an increase in web traffic. Yet, your highly engaging Facebook post didn’t seem to generate any referral traffic. What is going on? Dark Social Media is what’s happening. Learn how to track and show the results you instinctively know are happening.

Writer’s Ed: Secrets For Stellar Click-Through Rates – Breakout 3Marnie Hayutin, Creative Director at Hayutin CreativeThe most sophisticated analytic tools are useless if no one clicks on your content. Harness the techniques of master journalists to write headlines and intro paragraphs that capture the attention of your customers and deliver engagement results.


Breakout Sessions – Set 9 (Friday April 6th, 3:00 – 3:45pm)Thought Leadership Dominance: How Integrated Idea-Marketing Turned A Small Firm Into A Big Success - MainJana Langhorne, Sr Director at Aria Marketing | Scott Collins, President at Aria MarketingThink you’re too small and too busy to become an industry thought leader? Think again. Learn how a small services company transformed itself into a dominant, publicly traded leader by leveraging the power of thought-leadership. Learn how to create an idea-factory, develop a “cult of personality” and achieve synergy between PR and Sales.

Are You Worthy? Find Out How To Track And Analyze Content Marketing Success – Breakout 1Lea Chatham, Director of Content Marketing at SolutionReach You’ve heard it a hundred times—is your content marketing really producing ROI? Your company is investing in content marketing, and you need to show that you are producing results. Learn how to use performance indicators to grow and improve your program. It’s time to prove your worth.

They Said WHAT?!! A Guide To Compliant Online Patient Engagement For Today’s Healthcare Leader – Breakout 2Jamie Verkamp, Speaker, Author and Consultant at DataFile TechnologiesKathryn Ayers-Wickenhauser, Compliance and Industry Education Manager at DataFile TechnoloigesCompliance in a connected world; it is attainable? You bet! Discover innovative ideas to compliant online patient engagement and marketing that you can put to work for your organization right away.

Making Quality And Safety Data Meaningful To Healthcare Consumers – Breakout 3Shawn Gross, Chief Digital Strategist & Healthcare Practice Lead at White RhinoAmber Welch, Director of Digital Content at Ochsner Health SystemConsumers don’t define quality the same way we do. To help them learn about quality data & how Ochsner performs, Ochsner developed an interactive experience giving consumers the ability to personalize their care recommendations. Come see a live demo!

https://ariamarketing.com/


Thank You To All The Incredible HITMC18 Speakers

AJ MontpetitArea 10 Labs

Amber LeeOh She Went Global

Amber WelchOchsner Health System

Amy HamiltonStericycle Communication Solutions

Angela JenkinsAgency Ten22

Annie ScrantonPace Public Relations

Beth CooperKNB Communications

Beth FriedmanAgency Ten22

Bill MarshallPega

Bob Waddellhippo

Bradley LaFaveWebPT

Brenda AgeeL&R

Brittany QuembyStericycle Communication Solutions

Burt RosenHealthSparq

Christine GalleryEmerson Hospital

Christine SlocumbClarity Quest Marketing

Colin HungHealthcareScene.com

Dan DunlopJennings

Dan SmithCerner

Daniel QuinnLionShare Marketing

Dean RichardsonMERGE Atlanta

Deborah McLainCoalfire

Dennis DaileyHIT Show

Doug SpearShawnee Mission Health

Patricia Salber, MDThe Doctor Weighs In

Gabriel PernaPhysicians Practice

Jamie MartinLousiana Healthcare Connections

Jamie VerkampDataFile Technologies

Jana LanghorneCynergisTek

Janae SharpSharp Index

Janet M. KennedyHealthcare Marketing Network

Jared JohnsonPhoenix Children’s Hospital

Jeff StebleaSilverTech

Jennifer MichelleMichelle Marketing Strategies

Jill McDonald Halsey, APRLawrence General Hospital


Thank You To All The Incredible HITMC18 Speakers

Jo HausmanGo For It!

John LynnHealthcareScene.com

Kathleen WesselAHA Health Forum

Kathryn Ayers WickenhauserDataFile Technologies

Kyra HaganInfluence Health

Larry WilliamsL&R

Lea ChathamSolutionreach

Liz CarrollMEDITECH

Marcia NoyesDatica

Maria EnglishMERGE Atlanta

Marnie HayutinHayutin Creative

Matt BowenBrandigo

Matthew FisherHealth Law Group

Matthew HedbergSemcasting

Michelle McCoyAudacious Inquiry

Molly TrueWindstream

Murray IzenwasserAAJ Technologies

Naila MaroonVoalte

Nancy RagontCDW Healthcare

Paul BerthiaumeMEDITECH

Ryan LillyMatter Communications

Sarah E BennightStericycle Communications Solutions

Scott CollinsAria Marketing

Shahid ShahNetspective Media

Shawn GrossWhite Rhino

Shawn McKeeWebPT

Stacy GoebelStudioNorth

Stephanie FraserNextGate

Suzanne HenderyRenown Health

Tara AuclairModernizing Medicine

Shereese MaynardEnvisionCare

Tina ShakourRed Bird Marketing

Todd EvensonMGMA

Trey WilliamsOur Lady of the Lake Regional MC

Tristin BatesJohns Hopkins Medicine

https://ten22pr.com/

hitmc program page1 - healthcare it marketing and pr ......breakout 1 leveraging best practices for...

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