hm_media_kit_2011

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Silhouette – Inflight magazine Silhouette is a high quality lifestyle magazine, published three times a year, and distributed in seat pockets as a complimentary in-flight service. Copies are also distributed to travel agents, tour operators, and all Air Seychelles offices around the world. Silhouette aims to capture the essence of the airline’s island destinations while reflecting its international reach. Its mission is to interest, entertain and inform its passengers by combining the best of international colour photography with entertaining and informative articles in both English and French. The result is a top quality, full-colour magazine with a captive audience, widely acclaimed as one of the best publications of its kind.Market research has shown that each issue of the magazine is read by more than half a million people and reaches a broad spectrum of business people, frequent flyers, government officials and leisure travellers.With competitive rates and a unique captive audience, Silhouette offers exceptional value for advertisers.

Air Seychelles, the national – and highly successful – airline of the Seychelles islands operates a modern fleet of Boeing 767-300ER and 767-200 on an expanding route network. Air Seychelles is the main supporter of the vibrant Seychelles tourism economy, ensuring that the islands are connected to key destinations in Europe, the Far East and Africa. Its three Boeing 767-300ER aircraft operate scheduled flights to and from London (Heathrow), Paris (Charles de Gaulle), Johannesburg, Rome, Milan, Singapore

and Mauritius. In November 2010, Chennai in India became its Asia hub, enabling passengers to fly onwards to other Asian destinations for business, tourism or medical reasons. In 2013, Air Seychelles will take delivery of the state-of-the-art Boeing 787 Dreamliner. Each year, thousands of passengers discover the extraordinary beauty of the Seychelles Islands, thanks to Air Seychelles’ inter-island network. This operates scheduled flights to Praslin, Bird, Denis, Desroches and Fregate, using three De Havilland Twin Otters (DH6) and one Shorts 360; soon the airline will receive the DHC-6 Series 400 Twin Otter. Air Seychelles is a unique airline. It is the smallest international airline in the world – as noted in the Guinness Book of World Records – but its fleet is one of the most modern and its standards of service among the very best. The airline operates an on-line booking system at www.airseychelles.com and which is widely recognised as one of the most affluent holiday destinations in the world. Its high quality accommodation and facilities make it an exclusive destination for a prime A-B consumers – those with money to spend on luxurious living. More than 300,000 passengers a year fly on Air Seychelles in search of leisure and entertainment in the beautiful islands of Seychelles.

2011

Publishing ScheduleSilhouette is published three times a year.

Issue Booking Deadline Material Deadline

Jan - Apr Nov 10 Nov 20 May - Aug Mar 10 Mar 20 Sep - Dec Jul 10 Jul 20

Advertising RatesRates per insertion (Sterling Pounds £).

Colour Black & White

Backcover £ 4,500.00

Inside Back Cover £ 3,275.00

Inside Front Cover £ 3,275.00

Double page £ 4,000.00

Full page £ 2,400.00 £ 2,000.00

Half page £ 1,800.00 £ 1,200.00

Third page £ 1,400.00 £ 1,000.00

Quarter page £ 1,100.00 £ 900.00

Editorial Rates

One page £ 2,400.00 £ 2,000.00

Two pages £ 4,000.00 £ 3,200.00

Three pages £ 5,200.00 £ 4,200.00

Four pages £ 6,000.00 £ 4,800.00

All rates are for each insert per issue.All rates are quoted in British Sterling Pounds.

Free Editorial PromotionsAdvertising Agreements are for advertising space only. No undertaking is given to include editorial for advertisers.

Special PositionsGuaranteed special position (e.g. facing contents page, facing or within a specified feature), add 16%.

Cancellation in Writing60 days otherwise 50% will be charged.Tax/VAT not included which may apply.

Publication DatesJanuary, May, September.

ColourFour months proceeding publication.

SeriesFull payment on one or two issues will be levied if series discount granted and cancelled after two or three issues.

Agency Commision 15% exclusive.

Discounts and SurchargesThe above rates are valid throughout. A discount of 10% will apply for space booked for a minimum of four consecutive insertions.

CancellationsCancellations of, or amendments to advance bookings will only be accepted in writing 30 days prior to publication dates.

Advertising MaterialAdvertisements should be provided in the form of digital artwork on CD. Any design or typography that is required, will be charged back to the client at cost.

InsertsPrice on application – depends on size, weight, bound or loose.

Artwork on CDWe will accept ready artwork on CD to the following specifications only.

FormatApple Macintosh – not PC/IBM.

ApplicationsAcceptable – Illustrator (eps), Photoshop (tiff), Macro Media Freehand (eps), Acrobat Reader (pdf) in 300 dpi images resolution.

NoteWhen using Black text over printing should be enabled.

Digital File FormatsAll files to be supplied as composite CMYK, in 300 dpi resolution.

Where necessary a minimum bleed area of 3mm or more must be contained within the file.

Hard Copy ProofsProofs must be generated from the actual artwork supplied. All proofs will be used as a colour guide.

Technical DataFormat: 285 x 210 mm (portrait)Extent: 96pp plus 4pp coverMaterials: Cover 250 gsm art cardlaminated outsideInside page: 115 gsm glossy art paperPrinting: 4 colours x 4 colours throughoutBinding: Perfect boundLanguage: English

P.T.O for diagram on advert sizes ...

2011

Diagram: Advert Sizes. Terms & Conditions

All advertisements in Silhouette are accepted underthe following terms and conditions. No variation ispermitted unless approved in writing by Air Seychelles,the Publisher or Managing Director of appointed agentsacting on behalf of the Publisher or Airline.

1 Cancellation of confirmed bookings is required inwriting before the booking deadline of the relevantissue. If the advertiser insists on cancellation afterthe booking deadline, the advertiser will be liableto pay one hundred per cent (100 %) of the contractedadvertising rate.

2 Cancellation or postponement of any portion of anadvertising contract nullifies all earned rate and/orfrequency discounts for the entire contract. In suchcases, the advertiser or the advertising agency willbecome liable for the difference between the con-tractedrate and the published media kit rate on all of thepast insertions. Frequency discount applies to thoseadvertisements that have been booked to appear withina 12-month period.

3 All advertisements are accepted and published bythe Publisher on the representation of the advertiserand the advertising agency that both are authorisedto publish the entire contents and subject matter ofthe advertisement. The advertiser and the advertisingagency shall be held solely responsible for the contentsof the advertisements and Air Seychelles, the Publisherand its appointed agents cannot be held liable for anyclaims if material is not supplied to the specificationslaid out in this rate card.

4 In consideration of publication of an advertisement,the advertiser and the advertising agency will indemnifyand hold harmless Air Seychelles, the Publisher, themagazine, their officers, agents and employees againstlosses and expenses (including legal fees) and lossesresulting from the publication of the contents in theadvertisement, including, and without limitation to,claims or suits for libel, violation of right of privacy,defamation, trademark or copyright infringement,misappropriation or plagiarism.

5 Execution of an order is subject to the Publisher’sapproval of copy, including display, text and illustration.Air Seychelles and/or the Publisher reserves the rightto reject any advertisement for any reason at any time.

6 The Publisher maintains control on the placement ofadvertisements and reserves the right to deny specialpositioning and refund any surcharge fees paid forspecial positioning.

7 Air Seychelles reserves the right to changeadvertising rates on a 60-day notice.

8 If the advertiser or the advertising agency fails tosubmit advertising material on time, Air Seychelles, in consultation with the Publisher, Advertising Agency and Advertiser, reserves the right to repeat a previous advertisementof the correct size/technical specification or run a house advert or blank page. In any case the

advertiser or the advertising agency will be liable to pay one hundred per cent (100 %) of the contracted advertising rate.

9 The Publisher reserves the right to add the word‘advertisement’ at the top or anywhere within anypage that, in the Publisher’s sole judgement, too closelyresembles the editorial pages of the publication.

10 If the Publisher is asked to compile advertisingmaterial for an advertiser or its agency, the Publisherreserves the right to raise a charge for doing so andwill do so prior to proceeding with the work. ThePublisher will endeavour to seek the final approvalof the advertiser or the advertiser’s agent beforegoing to print, but reserves the right to proceed withpublication of said material if the advertiser or its agenthas not responded with authorisation before the printsubmission deadline.

11 If the Publisher has compiled material for anadvertiser, the Publisher or its appointed agentsassume no responsibility for any inaccuracies ormisrepresentation thus caused as outlined in point 5above.

12 The advertiser and the advertising agency are jointlyand severally liable for payment of all invoices foradvertising placed. The advertiser and the advertisingagency agree not to make promotional or merchandising reference to Air Seychelles without written permission of the Publisher.

13 Payment is due 30 days from the date of invoice. All payments should be made in the currency as stated on the invoice. All rates are quoted as payments due, free of all withholding taxes and duties unless specified. The Publisher and appointed agents reserve the right to ask for prepayment from any advertiser or its advertising agency.

14 If charges for advertisements which have been placed correctly as per this media kit are not paid in full to Air Seychelles, the Publisher or appointed agency from the advertiser’s agency, the Publisher or appointed agency reserves the right to collect said charges from the advertiser, and the advertiser’s agency shall execute all assignments. In addition, Air Seychelles may hold the advertiser and its agency jointly and severally liable for all sums due to the Publisher or appointed agent, even if the advertiser has previously paid the agency.

15 A 1.5 % per month service charge (18 % per annum)will be added to all invoices 30 days or more past due.Where necessary, any legal or collection fee is incurredin collection efforts will also be added to charges due.

16 The Publisher assumes no responsibility for anyerrors or omissions in any advertiser index, or in anyadvertising typeset by the Publisher. The Publisher isnot liable for any failure to publish or circulate all or anypart of any issue because of circumstances beyond itscontrol. The liability for any error or omission or delayfor which it may be legally held responsible, shall notexceed the cost of the space paid for and occupied bysuch individual advertisement.

Full Page Bleed

Type Area: 250mm x 180mmTrim Size: 285mm x 210mm

Bleed: 291mm x 216mm

Full Page


Half page(portrait)Type Area:

250mm x 88mmBleed Size:

289mm x 104mmHalf page (landscape)Type Area:124mm x 180mmBleed Size: 146mm x 216mm

One-third page (landscape)84mm x 180mm

Onethirdpage

(Portrait)56mm x250 mm

Quarter page125mm x 88mm

Double page (Margin/Type Area)Type Area: 395mm x 250mmTrim Size: 420mm x 285mm

Note: Allow 10mm Possible loss into the spine

Double Page Bleed

Type Area 395mm x 250mmTrim Size 420mm x 285mm

Bleed Size 426mm x 291mm

Note: Allow 10mm possible loss into the spine

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2011

hm_media_kit_2011

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