holiday prep: the essential science of landing pages
DESCRIPTION
A huge percent of potential holiday sales are lost due to landing page mistakes. What happens when a customer reaches your site? In this webinar, landing page scientists Rick Perreault and Oli Gardner from Unbounce will show you how to maximize sales this holiday season with landing pages that are designed for conversion. Think you don't have time to overhaul your site? They'll show you how simple changes can double your sales. Boosting your AdWords quality score with improved message match How/what/when and where to be testing Creating a sense of urgency to compel people to buy now! Using trust factors to boost conversions Using the right Call-to-Action Check out Trada Reviews here: http://www.trada.com/trada-reviews/TRANSCRIPT
#landingpagescience
trada.com
Holiday Prep:
The Science
of Landing
Pages
trada.com
#landingpagescience
$25
$25!
Landing Page Science GroupieAnna Sawyer
trada.com
...and the stars of the show...
trada.com
Genius Landing Page Scientist Oli Gardner
Genius Landing Page Scientist Rick Perreault
trada.com
PPC
Emailmarketing
Social media
Display
Landing pages. What are they good for?
trada.com
The cardinal sin of landing pages?
trada.com
Driving traffic to the homepage! Oh the horror!!!
trada.com
How do you avoid that epic fail?
and nothing else.
that has Toy Story Lego
Have a targeted landing page
trada.com
No but seriously, do I need landing
pages for my holiday campaign?
trada.com
Case study!Campaign monitor got a 129% lift by going from
sending traffic from their homepage...
trada.com
...to a product-specific landing page!
OK, here we go with the
Five Scientific
Increasing Holiday ConversionsforLanding Page Tips
trada.com
1.Message Match
trada.com
(not so good)
trada.com
(ok, we guess)
trada.com
(nicely done!)
trada.com
(not great)
trada.com
(totally lame!)
trada.com
(huzzah! nice!)
trada.com
2.Alwaysbe
Testing
trada.com
TestingTips
trada.com
TestingTips
Start early to get feedback early
trada.com
TestingTips Run a 5-second
test to check for message clarity
trada.com
TestingTips
Test the offer : which has the
most psychological triggers?
(science!!!)
trada.com
TestingTips
Ask your customers! Gather
feedback at the point of
conversion using live chat and
survey widgets.
trada.com
trada.com
3.Create asense ofUrgency!
trada.com
You guys, this is so meta.
trada.com
Unbounce: practicing what they preach!
trada.com
4. TrustIndicators
trada.com
Paint a picture for your customer. How can they pay? Is there a guarantee?
trada.com
This is so meta.
trada.com
(Rick has one.)
Rick, tell us why you bought the Slap Chop. Is it
because you got to see it in action?
trada.com
5. One HeckuvaCTA
trada.com
OK, two things to focus on here.
2. Get people to click on it!
1. Attract people to your CTA.
trada.com
Conversion-centered design:
Whitespace!
trada.com
Conversion-centered design:
Contrast
Color
trada.com
Conversion-centered design:
Eye direction
trada.com
Conversion-centered design:
Encapsulation
trada.com
Conversion-centered design:
Explicit directional cues
trada.com
Get people to click!
Submit is bad.
trada.com
Get people to click!
Repeat the offer!
trada.com
Get people to click!
Include trust statements.
trada.com
Get people to click!
trada.com
Bonus Tip!!!
!!!
trada.com
6. Post ConversionStrategies
trada.com
Get another sale while the lead is
warm!
Coupon code - 50% off next purchase
trada.com
Get another sale while the lead is
warm!
Sign up for offers or a newsletter
trada.com
Get another sale while the lead is
warm!
Social: follow us for more offers and deals
trada.com
Part 4
Would you like to be signed up for our ongoing webinar series, which includes the holiday prep
series? Just chat: “sign me up”!
Holiday Prep: Here Comes the FloodWith Matt Hessler from TradaTuesday, October 25, 12:15 PM EST
THURSDAY, OCT 6, 12:15PM EASTERN
Crowd and Community Management for SMB Marketers
Bryan Estes, Director of Biz DevBigDoor.com
Niel RobertsonCEO, Trada
Game mechanics wizards BigDoor will share insight into crowd incentive and community management, as well as practical steps SMB marketers can take to manage a crowd of virtual workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts to meet both individual and group goals.
THURSDAY, OCT 13, 12:15PM EASTERN
Crowdsourcing Content and Distributing Across Channels
Mark ChatowVP of MarketingServio.com
SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value.
Lukas Biewald, Chairman/Co-founder, CrowdFlower.com
THURSDAY, OCT 20, 12:15PM EASTERN
Right Brains On Demand: Crowdsourcing Video
Anna Sawyer, Marketing Manager,Trada.com
Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Peter LaMotte, President, GeniusRocket.com
What’s the deal with
???
You can build gorgeous, conversion-optimized landing pages...
Without the help of a designer or a developer.
(there’s a MacBook air in there)
Here’s where we take two minutes to tell you that you can use Trada to manage all your PPC and drive traffic to your beautiful landing pages...
... and it doesn’t cost any more than if you were to do search
marketing yourself.
trada.com
Trada has a large, global crowd of certified paid search experts who do SEM for you.
trada.com
Multiple experts work on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com
and they already know how to run successful search campaigns!
trada.com
It’s pay-for-performance.
There are NO fees: no startup fees, no management fees.
You can get started right away.
trada.com
For more information or to schedule a demo, email [email protected]
trada.com
@rickperreault@oligardner
Time for questions!