holistic holiday at sea 2015 sponsorship prospectus
TRANSCRIPT
Sponsorship Prospectus
National Geographic Traveler“One of the 100 best worldwide vacations to enrich your life.”
For Sponsorship and In-kind Marketing ContactSteven Amiel- 646 522 1447
22
The Holistic Holiday At Sea Sponsorship Experience
“ 11 years of annual double digit growth has blessed us with an enormous community of health-conscious consumers through our network of organic, wellness, travel, fitness and spiritual media partners. Couple that with spending 7 days with your brand onboard our cruise, the result will be an extraordinary level of privileged access to share great educational content and mindful offers designed to give our sponsors a healthy ROI.”
Sandy Pukel - Host
33
The Holistic Holiday At Sea ExperienceHolistic Holiday at Sea is an inspirational, relaxing, and
educational vacation aboard the new MSC Divina, one of the
world’s most luxurious ocean liners. A perfect combination
of knowledge, wellness, and entertainment. A seven-day
holistic cruise stopping at exotic ports of call and offering a
wide variety of lectures, workshops, and private
consultations by leading authorities in the fields of
alternative health and holistic healing. All this while dining
on specially prepared vegan/vegetarian natural foods,
swimming and snorkeling in the crystal clear waters of the
Caribbean, and lounging in saunas and Turkish baths.
Holistic Holiday At Sea is most often a life-changing
experience for its guests and participants.
"The Holistic Holiday at Sea cruise is a
transforming experience. It's an opportunity to
expand your knowledge and eat perfectly healthy
foods while relaxing in the beautiful Caribbean. It
wouldn't surprise me if you came back from your
vacation a different person.”- Neal Barnard, MD
Founder PCRM
444
Health conscious individuals with disposable income in a captured-audience environment
The Fast FactsThe MSC Divina is one of the newest cruise ships on the seas
This is Holistic Holiday at Sea’s 12th cruiseOver 1800 guests attending
Unique sponsorship opportunities
Pre-Cruise Marketing• Newsletter banners and stories• Sponsor email marketing• Social media activation with
industry influencers• Press releases• Print collateral distribution• Website banners• Blog mentions• Print ads
On Board Marketing• Advertising Specialties• In-room-sampling• Video testimonials• Prominent placement in
bookstore/product area• Meal citations• Numerous party and
demo signage choices
Post-Cruise Marketing• Post event sponsor email
campaign• Lead capture and
attribution• Social media activation
with industry influencers• Print ads• Website Banners
An Integrated Sponsored Approach
55
The AudienceThe typical guest of Holistic Holiday at Sea is health-conscious, age 40-65,
well educated, and has disposable income. Nearly two-thirds of the guests
are female. They have a strong focus on a healthy lifestyle, and may
engage in activities such as yoga, Pilates and cooking.
There is a national trend of consumers becoming more health-conscious
and diet-aware. Baby boomers are retiring and looking for ways to spend
their time and money, and for the culturally creative and health conscious
baby boomer, Holistic Holiday at Sea is a sought after vacation experience.
Captive & CaptivatingUnique to Holistic Holiday at Sea is that our audience is with us for a solid
seven days. This means your on-board branding is receiving a rich
integration with our audience.
“Wonderful experience – well
organized – lovely people – great
information – terrific atmosphere –
talented teachers & super food. I
heard many people say that this was
a “life changing experience.” How
cool is that!!"
- Cheryl and Steve Heard,
Connecticut
66
Our Cruisers…and what they are saying…
Click on image above
Video Testimonial
“The cruise was completely different. It was a vacation where the impact and value of the experience continues to expand every day. This indeed, was a vacation which I will never get over."- Allison Dunnigan, New York
“I found the cruise to be an unexpected and huge force of unstoppable positive energy, an experience that grows more positive with time."- Gayle Stolove,Fort Lauderdale, FL
7
Compelling ContentFeaturing forty instructors, 130 classes, and five sponsored
parties, our guests learn from some of the world's leading
alternative health professionals, research scientists,
macrobiotic healers, shiatsu practitioners, yoga and Pilates
instructors, and vegan and macrobiotic chefs all in luxury Spa
retreat environment.
Instructors teach yoga, Pilates, aerobics and meditation classes
every morning and many of our presenters also offer individual
counseling and treatments during the cruise.
"As a family nurse practitioner and nurse
oncologist, attending this holistic cruise
profoundly educated, enlightened and
energized me personally, professionally and
spiritually. I highly recommend everyone take
the opportunity to become aware of this
experience for a lifetime of health and
healing."
- Diane O. Pinkard, MSM, ANP, Tennessee
Dr. Caldwell Esselstyn Dr. T. Colin Campbell Dr. Michael Gregera Chef AJ Colleen Patrick-Goudreau
888
Unprecedented Exposure to Your AudienceEngage Prospects Multiple Times in Multiple Ways
Media Touch Points Monthly Impressions Annual Impressions National Media Coverage
HHAS Newsletter- Bi-Monthly 6,000 72,000 The New York Times
HHAS Unique Website Visitors 20,000 240,000 The Los Angeles Times
Facebook Posts- 4,000 50,000 The San Francisco Chronicle
4-Color full Page Ads: 351,000 2,808,000 National Geographic Traveler
Vegetarian Times <> <> USA Today
VegNews <> <> The Huffington Post
Macrobiotics Today <> <> Conscious Living Today
Good Medicine <> <> Boston Globe
Vegan Health & Fitness <> <> Miami Herald
Natural Awakening <> <> Doctors Review
4-Color Printed Flyers 20,000 20,000 Sun Sentinel
e-Flyer Distributed to HHAS Partners: 150,000 150,000
Travel Affliliates <> <>
Holistic Teachers <> <>
Instructors <> <>
Social Media Outlets <> <>
Social Media Superstars* 75,000 900,000
Total 626,000 4,240,000 * includes shares
999
Additional Activation OpportunitiesOur Social Superstars
Our social partners are trusted leaders and influencers
in the organic healthy living categories
“My hope is to inspire others by sharing my experiences, tips and recipes to make it as easy as possible for you to choose a a plant-based diet”.
Superstar 1
• Sivan Pardo- The Vegan Woman• http://www.theveganwoman.com
Superstar 2
• Nancy Mortouri- Ordinary Vegan• http://www.ordinaryvegan.net
Build new customers and advocates activating through these Category Superstars
“The Vegan Woman is a positive place where we can share, learn, inspire and above all show how much fun and how rewarding it is to live a compassionate life
101010
Our Social Superstars…cont…
Target your messages, content and offers by specific Influencer
Superstar 3
• Robert Cheeke-Vegan Bodybuilder
• http://www.veganbodybuilding.com
Superstar 4
• Matt Frazier-No Meat Athlete
• http://www.nomeatathlete.com
“No Meat Athlete isn't about labels or preaching. Instead, it's about discovering the healthiest, happiest version of and eating a plant-based diet”.
“As a two-time natural bodybuilding champion, Robert is considered one of VegNews Magazine's Most Influential Vegan Athletes.”
Ensure your message is heard by communicating multiple times across multiple touch points
1111
Our Sponsors… and what they are saying…
Great Eastern Sun (GES) is proud to be a sponsor of Holistic Holiday at Sea (HHS)… HHS provides an introduction of GES products to a whole new demographic who in turn will take note of our branded items when they are shopping. Recognition is given to our brands on the menu and guests know that they are being served the finest ingredients available. As evidenced by the phenomenal growth of this exciting educational Caribbean vacation, the meals themselves entice new participants, who are hungry for healthier, gourmet meals make with premium ingredients.Leila Bakkum, Sales Manager, Great Eastern Sun
Sponsor Testimonial
121212
Concierge Sponsor Services
As a HHAS sponsor, you will have numerous opportunities to, educate,
create awareness and communicate with our onboard and extended
digital community through:
• Surveys
• In-room-samples
• Gated content and “Calls to Actions”
• Referrals, giveaways, and sweepstakes
• In-kind-marketing
• Product demo
• Video testimonials
Leveraging our marketing expertise, this unique, integrated multi-touch
approach sets the stage for unprecedented opportunities to educate and
influence long term purchasing decisions.
Cut through the Clutter… without the heavy lifting
This was truly THE BEST vacation of our lives. We have already signed on for next year’s cruise and look forward to it with grand anticipation."- Larry Gust andCaroline Blakemore, CA
1313
Sponsorship Opportunities… Sponsorships begin at $1,500
Ad-Hoc Opportunities• Badge holders• Writing pads/pens • Video testimonials• In-kind-marketing*• Bookstore display• Signage placement• Unique demos and events
Sponsorship Levels• Platinum• Gold• Silver• Silver: In-Kind• Bronze
”Without a doubt, Sandy Pukel and John
Belleme consistently puts on the premier
macrobiotic/vegan event of the year.
Sponsoring the Holistic Holiday at Sea
gives Gold Mine Natural Food Company
and Muso an invaluable opportunity to
network with a targeted audience of
influential teachers, connect with new and
returning students, and to maintain the
Ohsawa® brand’s reputation as “The Most
Trusted Name in Macrobiotics” in the
macro/vegan community..”
- Jean Richardson, Founder & Owner
Gold Mine Natural Food Co
* Unique opportunity to co-market for mutual benefit
Sponsor Testimonial
14
National Geographic Traveler“One of the 100 best worldwide vacations to enrich your life.”
The Press… and what they are saying…
Conscious Living TV ReviewUSA TodaySubject: Holistic Holidays #1 Wellness Cruise Vacation
http://usat.ly/1q9AKSu
Simply the Best Magazine
Subject: An Accidental Vegan
http://bit.ly/1ucAdqe
For more information, sponsorship opportunities and pricing
ContactSteven Amiel
646. 522.1447steven@[email protected]