home care brands

8/6/2019 Home Care Brands

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Home care brands

HUL has a diverse portfolio of brands offering home care solutions for millions ofconsumers across India.

Active Wheel

Active Wheel de "Mehnat se Aazadi" Freedom from painful & tiring laundry

Cif

Cif- the best cleaner to let you shine.

Comfort

The worlds largest fabric conditioner brand.
http://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspx


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Domex

The sheer power of Domex bleach gives you the confidence you need, eradicating all

known germs.

Rin

Rin provides best in class whiteness which is demonstrable.

Sunlight

Sunlight is a color care brand

Surf Excel

Giving your kids the freedom to get dirty and experience life, safe in the knowledge that

Surf Excel will remove those stains
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Vim

Created in 1885, the Vim brand is still innovating and using the magic of natural

ingredients to create unbeatable results over a hundred years later.

Personal care brands

Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are

recognised and love by consumers across India. They help consumers to look good andfeel good and in turn get more out of life.

Aviance

Aviance enables women actualize their unique potential through expert customized

beauty solutions.

Axe

Axe with Best Quality Fragrance

LEVER Ayush Therapy
http://www.hul.co.in/brands/homecarebrands/Vim.aspxhttp://www.hul.co.in/brands/personalcarebrands/Aviance.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/LEVERAyushTherapy.aspxhttp://www.hul.co.in/brands/personalcarebrands/LEVERAyushTherapy.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/Aviance.aspxhttp://www.hul.co.in/brands/homecarebrands/Vim.aspxhttp://www.hul.co.in/brands/personalcarebrands/Aviance.aspxhttp://www.hul.co.in/brands/personalcarebrands/Axe.aspxhttp://www.hul.co.in/brands/personalcarebrands/LEVERAyushTherapy.aspx


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LEVER Ayush aims to help a new generation of Indians rediscover everyday health and

vitality through customized Ayurvedic solutions.

Breeze

Breeze, with the goodness of glycerine gives soft, fragrant and smooth skin.

Clear

New Clear with Essential Oils, guarantees Zero dandruff and leaves your hair feeling

fabulous.

Clinic Plus

Clinic Plus is Indias largest selling shampoo and has won the trust the millions of

families across India.
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Closeup

Freshness that brings you Closer

Dove

Dove stands for real beauty. All around the world, Dove is making real women feel morebeautiful!

Fair & Lovely

More than 30 years ago, a unique brand was born. Wrapped within a humble lavender

tube, it went on to become the Worlds No.1 Fairness cream.

Hamam

Holistic skin care experiences perfected over the ages to deliver healthy, beautiful skin
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Lakme

Lakme is an ally to the Indian Woman and inspires her to express her unique beauty and

sensuality. Thus, enabling her to realize the potency of her beauty.

Lifebuoy

Lifebuoy is available in multiple variants in soaps and specialist formats such as liquid

handwash, catering to the entire family.

Liril

Awaken, and enliven your senses with a Liril bath.

Lux

Lux believes in passion for beauty. It continues to be a favorite with generations of usersfor a sensuous experience of luxury.
http://www.hul.co.in/brands/personalcarebrands/Lakme.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lifebuoy.aspxhttp://www.hul.co.in/brands/personalcarebrands/Liril.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lux.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lux.aspxhttp://www.hul.co.in/brands/personalcarebrands/Liril.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lifebuoy.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lakme.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lifebuoy.aspxhttp://www.hul.co.in/brands/personalcarebrands/Liril.aspxhttp://www.hul.co.in/brands/personalcarebrands/Lux.aspx


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Pears

Pears the purest and most gentle way to skincare!

Pepsodent

Pepsodent India is committed to improve the overall Oral health of Indians.

Ponds

Get the expert to look after your skin

Rexona

Rexona gives you 24 hr protection from sweat and body odour and therefore theconfidence to handle whatever the day has in store.
http://www.hul.co.in/brands/personalcarebrands/Pears.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pepsodent.aspxhttp://www.hul.co.in/brands/personalcarebrands/Ponds.aspxhttp://www.hul.co.in/brands/personalcarebrands/RexonaDeodorants.aspxhttp://www.hul.co.in/brands/personalcarebrands/RexonaDeodorants.aspxhttp://www.hul.co.in/brands/personalcarebrands/Ponds.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pepsodent.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pears.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pears.aspxhttp://www.hul.co.in/brands/personalcarebrands/Pepsodent.aspxhttp://www.hul.co.in/brands/personalcarebrands/Ponds.aspxhttp://www.hul.co.in/brands/personalcarebrands/RexonaDeodorants.aspx


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Sunsilk

Sunsilk encourages young women in India to live for today. Sunsilk helps you transform

the beauty of your hair instantly because LIFE CAN'T WAIT!!

Vaseline

Your skin is amazing. It deserves to be treated as such.

Food brands

HUL is one of Indias leading food companies. Our passion for understanding what

people want and need from their food - and what they love about it - makes our brands apopular choice

Brooke Bond 3 Roses

Playful banter, a little mischief, serious conversation theres no time for young couples

like the time spent sharing a cup of 3 Roses.
http://www.hul.co.in/brands/personalcarebrands/Sunsilk.aspxhttp://www.hul.co.in/brands/personalcarebrands/Vaseline.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/personalcarebrands/Vaseline.aspxhttp://www.hul.co.in/brands/personalcarebrands/Sunsilk.aspxhttp://www.hul.co.in/brands/personalcarebrands/Sunsilk.aspxhttp://www.hul.co.in/brands/personalcarebrands/Vaseline.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspx


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Annapurna

Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her

provide wholesome tasty nutrition to her family.

Red Label

Indias favourite cup of tea, the great taste of Red Label brings people closer together and

strengthens relationships.

Brooke Bond Taaza

Brooke Bond Taaza lifts me and unshackles my mind, allowing me to see and realizepossibilities.

Taj Mahal
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Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.

Bru

Ek cup Bru aur mood ban jae

Kissan

With Kissan, good food is loved not shoved!

Knorr

Knorr helps families make meal times special, nutritious, tasty and healthy.

Kwality Walls

A good honest scoop of daily pleasure.
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Lipton

Lipton has a range of vitality teas that truly encompass the goodness of tea.

Water

Pureit is the worlds most advanced in-home water purifier. Pureit, a breakthroughoffering of Hindustan Unilever (HUL), provides complete protection from all water-

borne diseases, unmatched convenience and affordability.

Pureits unique Germkill Battery technology kills all harmful viruses and bacteria and

removes parasites and pesticide impurities, giving you water that is "as safe as boiled

water". It assures your family 100% protection from all water-borne diseases likejaundice, diarrhea, typhoid and cholera. Whats more, it doesnt need gas, electricity or

continuous tap water supply.

Pureit not only renders water micro-biologically safe, but also makes the water clear,odourless and good-tasting. Pureit does not leave any residual chlorine in the outputwater.

The output water from Pureit meets stringent criteria for microbiologically safe

drinking water, from one of the toughest regulatory agencies in the USA, EPA

(Environmental Protection Agency).

The performance of Pureit has also been tested by leading scientific and medical

institutions in India and abroad.

This patented technological breakthrough has been developed by HUL. This state-of the-art engineering developed by a team of over 100 Indian and international experts

from HUL and Unilever Research Centres has made Pureit possible at the consumer price

of just Rs. 2000
http://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspx


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Pureit runs with a unique Germkill Battery Kit that typically lasts for 1500 litres* of

water. The Germkill Battery Kitis priced at Rs.365. This means consumers will get 4

litres of water that is as safe as boiled water for just one rupee, which works out toan extremely affordable 24 paise per litre.

Pureit in-home purification system uses a 4 stage purification process to deliver as safeas boiled water without the use of electricity and pressurized tap water. Pureit purifies

the input drinking water in four stages, namely;

1. Micro-fiber MeshTM - Removes visible dirt

2. Compact Carbon TrapTM - removes remaining dirt, harmful parasites & pesticide

impurities

3. Germkill ProcessorTM uses 'programmed chlorine release chlorine technology' and

its stored germkill process targets and kills harmful virus and bacteria

4. PolisherTM removes residual chlorine and all disinfectant by-products, giving clear

odourless and great tasting water

5. Battery Life Indicator - Ensures total safety because when the germkill power is

exhausted, the indicator turns red, warning you to replace the battery

Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red,as an additional assurance of safety, the advanced Auto-Switch off will automatically

switch-off the flow of water.

Protect your loved ones with a Pureit today!

You can ask for a free home demonstration of Pureit. A trained Pureit Water Expert willvisit your home and give you a detailed demonstration of how Pureit works.

For a free home demo, queries, or to purchase

Call Pureit Helpline : 09223 200 200

Download Pureit brochure

*at a water temperature of 25 Celsius, in moderate humidity conditions
http://www.hul.co.in/Images/PureitBrochuretcm114161043.pdfhttp://www.hul.co.in/Images/PureitBrochuretcm114161043.pdf


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Pureit-Blue

Pureit-Maroon

Nutrition

We've created policies and guidelines to ensure we always act responsibly when it comes

to health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So theingredients we use, the formulations, and the way we advertise and market our brands can

potentially make a big impact on global health.

We aim to act responsibly and have a strong nutrition policy. We've also developed a

carefully considered approach to health and nutrition which includes:

encouraging a balanced diet with the right amount of proteins, carbohydrates, fats,

vitamins and minerals developing a growing range of low fat, low sugar, low calorie alternatives, plus

more 'active health' products marketing responsibility our foods and beverages and helping to reduce over-

consumption

helping people understand the nutritional benefits of our products

creating products that reflect the fact that people will only eat foods that they

enjoy

having sound specific evidence underpinning all our claims

making significant contributions to researching the relationship on nutrition and

health, such as the effects of good fats (unsalted fats), fruits & vegetables and

vitamins and minerals

Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent

and truthful' in our communication which include special principles on advertising to

children.


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As well as excluding anything that appears to condone over-consumption in our

marketing, we also prohibit anything that undermines the promotion of healthy, balanced

diets and lifestyles, or misrepresents snacks as meals. We will also make sure that anyclaims made in our marketing about any of our products are supported by scientific

evidence.

Under our principles for marketing to children, we ensure our advertisements don't

convey misleading messages, don't undermine parental influence, don't encourage pesterpower, don't suggest time or price pressure, don't encourage unhealthy dietary habits, and

don't blur the boundary between promotion and content.

In addition, as well as supporting the development of international self-regulatory codes

for all marketing and advertising, we recently agreed to voluntarily restrict all paidmarketing communications (with the exception of packaging) directed primarily at

children under the age of six years.

We believe that by putting these principles in place, we're not only doing the right thing,but we're being proactive through voluntary self-regulation instead of simply reacting

to external pressures.

Nutrition

We've created policies and guidelines to ensure we always act responsibly when it comesto health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So the

ingredients we use, the formulations, and the way we advertise and market our brands canpotentially make a big impact on global health.



encouraging a balanced diet with the right amount of proteins, carbohydrates, fats,vitamins and minerals

developing a growing range of low fat, low sugar, low calorie alternatives, plus

more 'active health' products marketing responsibility our foods and beverages and helping to reduce over-

consumption

helping people understand the nutritional benefits of our products

creating products that reflect the fact that people will only eat foods that theyenjoy



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Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent

and truthful' in our communication which include special principles on advertising to

children.



diets and lifestyles, or misrepresents snacks as meals. We will also make sure that any

claims made in our marketing about any of our products are supported by scientificevidence.

Under our principles for marketing to children, we ensure our advertisements don'tconvey misleading messages, don't undermine parental influence, don't encourage pesterpower, don't suggest time or price pressure, don't encourage unhealthy dietary habits, and





We believe that by putting these principles in place, we're not only doing the right thing,

but we're being proactive through voluntary self-regulation instead of simply reactingto external pressures.

Nutrition

We've created policies and guidelines to ensure we always act responsibly when it comes

to health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So theingredients we use, the formulations, and the way we advertise and market our brands canpotentially make a big impact on global health.




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encouraging a balanced diet with the right amount of proteins, carbohydrates, fats,


developing a growing range of low fat, low sugar, low calorie alternatives, plusmore 'active health' products

marketing responsibility our foods and beverages and helping to reduce over-

consumption helping people understand the nutritional benefits of our products

creating products that reflect the fact that people will only eat foods that they

enjoy





Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decentand truthful' in our communication which include special principles on advertising to

children.



diets and lifestyles, or misrepresents snacks as meals. We will also make sure that anyclaims made in our marketing about any of our products are supported by scientific

evidence.

Under our principles for marketing to children, we ensure our advertisements don't

convey misleading messages, don't undermine parental influence, don't encourage pesterpower, don't suggest time or price pressure, don't encourage unhealthy dietary habits, and





We believe that by putting these principles in place, we're not only doing the right thing,

but we're being proactive through voluntary self-regulation instead of simply reacting

to external pressures.

Health, hygiene & beauty

Unilever's vitality mission is a mandate to help people feel good, look good and get moreout of life. At the heart of this mission is hygiene and health through hygiene.


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At the heart of our mission

What does 'vitality' really mean to billions of people in the world? How does it manifest

itself in their lives? What does it add to their lives when it is present? What are theconsequences when it is absent?

The desire to be clean, active, energetic and healthy is common to every person, whether

young or old, whether rich or poor. To billions in the developing world, health is simply

the absence of illness. For them, health is the ability to go to work, to provide a squaremeal for their families. For their children, health is the ability to play, to go to school, to

work towards a better future. For the affluent, health is more than just physical well

being. For them the signs of good health being active, energetic, feeling good, lookinggood allow them to get the most out of life. Yet for the millions of mothers who lose

their children to diarrhoea and upper respiratory infections, health is simply about staying

alive.

New risks

"The risks are likely to intensify," says Sally Bloomfield, a member of the International

Scientific Forum on Home Hygiene (IFH), which receives an educational grant from

Unilever. "As populations age and the incidence of immuno-deficient diseases such asAIDS rises, more people will be vulnerable to the consequences of poor hygiene."

"Infectious diseases are also hopping around the world quicker than before due to

globalisation, as we saw with SARS and now with Swine Flu. In some cases, you can't

treat these with antibiotics as they're viral; others are bacterial but resistant to antibiotics,such as the hospital superbug MRSA (Methicillin Resistant Staphylococcus Aureus)."

New pathogens agents that can cause disease are also constantly appearing. Since the

1970s, at least one new pathogen has been recorded each year. Good hygiene is often the

only way to avoid many pathogens and their consequences.

A simple solution

One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical

Medicine and Hygiene, is that most people do not use one of the world's most basic and

widely available home hygiene products the humble bar of soap.

"Hands are a superhighway for transmitting germs, but most people don't wash theirhands with soap and water at key times," she explains. "In the UK, for example, only

30% of people wash their hands after going to the toilet and only 43% after changing a

nappy." The statistics in developing countries are similar.

Health through hygiene

So what's Hindustan Unilever doing?


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One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health

through hygiene for everyone.

Healthy living

Washing your hands with anti-bacterial soap is one way of helping to prevent the spreadof disease.

Lifebuoy Swasthya Chetna

Innovation in Unilever

Innovation is the engine of Unilevers growth; the lifeblood of our business. Our futuredepends on our ability to bring bigger & better innovations to market more quickly than

our competitors.

Our R&D leadership

Professor Genevive Berger, Chief Research & Development Officer and Vindi Banga,

President Foods, Home & Personal Care outline how our R&D teams create uniqueproducts with proven benefits for consumers around the world.

Research & development in UnileverResearch & development plays a key role in delivering proprietary breakthrough

innovations. At Unilever, R&D is treated as an investment aligned closely with ouroverall business strategy.
http://www.hul.co.in/sustainability/casestudies/health-nutrition-hygiene/LifebuoySwasthyaChetna/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/ourleadership/index.aspxhttp://www.hul.co.in/innovation/innovationinunilever/research-dev/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/research-dev/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/ourleadership/index.aspxhttp://www.hul.co.in/sustainability/casestudies/health-nutrition-hygiene/LifebuoySwasthyaChetna/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/ourleadership/index.aspxhttp://www.hul.co.in/innovation/innovationinunilever/research-dev/default.aspx


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The science behind success

The common thread running through all our R&D activities is a direct connection

between science, technology and consumer needs.

Areas of innovation

Unilever is recognised as a world leader in R&D, both in terms of innovation (new

products and mixes) and renovation (refreshing existing products).

How we work

We employ more than 6000 R&D professionals in six global research centres, 13 global

product development centres and regional development & country implementationcentres.
http://www.hul.co.in/innovation/innovationinunilever/thesciencebehindsuccess/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/areasofinnovation/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/howwework/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/responsibleinnovation/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/howwework/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/areasofinnovation/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/thesciencebehindsuccess/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/thesciencebehindsuccess/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/areasofinnovation/default.aspxhttp://www.hul.co.in/innovation/innovationinunilever/howwework/default.aspx


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Responsible innovation

We believe our products make a real contribution to an individuals wellbeing and that of

their community, while having the least possible adverse effect on the environment atevery stage in the product lifecycle

Product innovations

We use our knowledge and imagination to translate science into products that meet arange of consumer needs. In this section you can find examples of this work.

Clean clothes, less water

Rinsing clothes is the most water- and time-consuming part of hand washing. How are

we helping?

Smoother, straighter hair

Theres a good reason why Sunsilk is the number one hair care brand in Asia, LatinAmerican and the Middle East, and the fastest-growing in Europe - tip-targeting

technology.
http://www.hul.co.in/innovation/innovationinunilever/responsibleinnovation/default.aspxhttp://www.hul.co.in/innovation/productinnovations/default/index.aspxhttp://www.hul.co.in/innovation/productinnovations/speciallysunsilk/index.aspxhttp://www.hul.co.in/innovation/productinnovations/intelligentdeodorant/index.aspxhttp://www.hul.co.in/innovation/productinnovations/speciallysunsilk/index.aspxhttp://www.hul.co.in/innovation/productinnovations/default/index.aspxhttp://www.hul.co.in/innovation/innovationinunilever/responsibleinnovation/default.aspxhttp://www.hul.co.in/innovation/productinnovations/default/index.aspxhttp://www.hul.co.in/innovation/productinnovations/speciallysunsilk/index.aspx


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Intelligent deodorant

Our Rexona deodorant uses body-responsive micro-capsule technology that kicks in

when its needed most, giving people the confidence to face the day's more stressfulsituations.

Cool ice cream innovations

Unilever has found a way to make ice cream healthier as well as really tasty. It has allbeen possible thanks to a new ice cream ingredient discovered by Unilever's ice creamscientists.

Knorr: a revolution in stock

Knorr helps home-cooks provide natural and nutritious meals for their families in a

convenient way. This story describes the transformation of one of Knorrs iconic

products: the bouillon cube.

Pioneering technology for Magnum Temptation

Since its launch in Europe in the early 90s, Magnum has grown to be one of Unilevers

biggest brands, bringing real chocolate indulgence to the adult ice cream market.
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Collaborating with us

Smart collaboration between ourselves and our partners allows us to leverage a greatermix of technologies and speed up time to market to deliver value none of us could

achieve on our own.

The shape & texture of things to come

We are applying a radical new technology that reproduces natures way of coping withcold to deliver truly original ice cream products.

Broadening our horizonsFind out how we developed key partnerships to help strengthen Liptons leadership in

flavoured teas.

Brushing up on oral care

Our partnership with a leading Italian design house is helping us bring a new generationof toothbrushes to consumers.
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Clean, safe & affordable water

Discover how PureIt products are enabling people to take water from any source and

filter it to provide safe drinking water.

Its a question of aesthetics

We are working with a key partner to help develop solutions that offer benefits beyond

our existing skin care products.

Working with us

We always welcome approaches from potential partners. Find out how to start

collaborating with us.

ITC

ITC is one of India's foremost private sector companies with a market capitalisation of over US $22 billion and a turnover of US $ 6 billion.* ITC is rated among the World's Best Big Companies,Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India'sMost Respected Companies by BusinessWorld and among India's Most Valuable Companies byBusiness Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study
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conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's50 best performing companies compiled by Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers,Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, BrandedApparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an

outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards,Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses ofPackaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

As one of India's most valuable and respected corporations, ITC is widely perceived to bededicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "acommitment beyond the market". In his own words: "ITC believes that its aspiration to createenduring value for the nation provides the motive force to sustain growing shareholder value. ITCpractices this philosophy by not only driving each of its businesses towards internationalcompetitiveness but by also consciously contributing to enhancing the competitiveness of thelarger value chain of which it is a part."

ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of

growth anchored on its time-tested core competencies: unmatched distribution reach, superiorbrand-building capabilities, effective supply chain management and acknowledged service skillsin hoteliering. Over time, the strategic forays into new businesses are expected to garner asignificant share of these emerging high-growth markets in India.

ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of thecountry's biggest foreign exchange earners (US $ 3.2 billion in the last decade). The Company's'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness byempowering Indian farmers through the power of the Internet. This transformational strategy,which has already become the subject matter of a case study at Harvard Business School, isexpected to progressively create for ITC a huge rural distribution infrastructure, significantly

enhancing the Company's marketing reach.

ITC's wholly owned Information Technology subsidiary, ITC Infotech India Ltd, provides ITservices and solutions to leading global customers. ITC Infotech has carved a niche for itself byaddressing customer challenges through innovative IT solutions.

ITC's production facilities and hotels have won numerous national and international awards forquality, productivity, safety and environment management systems. ITC was the first company inIndia to voluntarily seek a corporate governance rating.

ITC employs over 26,000 people at more than 60 locations across India. The Companycontinuously endeavors to enhance its wealth generating capabilities in a globalising environmentto consistently reward more than 3,60,000 shareholders, fulfill the aspirations of its stakeholdersand meet societal expectations. This over-arching vision of the company is expressively capturedin its corporate positioning statement: "Enduring Value. For the nation. For the Shareholder."

(* as on 31st March 2010)


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Building the future

Research & development in Unilever ranges from looking at emerging technologies,exploring possible applications and collaborating with external experts to projects lasting

around six to nine months that adapt products for local markets.

Reducing salt in food

Salt is essential for a healthy diet, but too much can cause serious problems.

The science of touch

Why do we choose one product over another? You'd surprised to learn how muchhappens in your unconscious each time you make a purchase.

Food structuringHumanity has been creating food structures to suit changing tastes and needs for

millennia. But to deliver new types of food to customers who expect the best, meanstaking cooking beyond the possibilities of the kitchen.
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The science behind ice cream's magic

We have developed new technologies to improve the creaminess of our ice-cream. We

needed new technology that retains the small air bubbles and the rest of the finemicrostructure of the freshly produced ice cream in the product.
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