PROMOTIONAL OPPORTUNITY ANALYSIS

HONDA SALES BY REGION

HONDA MARKET SHARE IN PASSENGER CARS INDIA

Market communication of Honda

• Projection of image as most reliable, advance technology , eco friendly cars.

• Careful and precise in advertisements• Motivation• Good Display for impulse buyer• Print media- national magazines and newspapers.• Surprise elements during the launch of every

model.• Trade fare and exhibitions • Sponsorships

( H y p e r l i n k )

Advance Techno logy

Honda ' s Env i ronment Fr iend ly Techno logy

COMMUNICATION STRATEGIES

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SEGMENTATIONSegment Maruti Hyundai Tata Honda

Small M800,Alto Santro Nano

Premium Small A-Star, Ritz I-10 Indica

Mid Size Swift I-20 Indigo CS

Premium Mid Size Swift Dezire Accent, Getz Indigo Manza JAZZ

Executive SX-4 Verna CITY

Luxury Sonata, Embera ACCORD

SUV Grand Vitara Tucson,Terracan Safari CRV

Failure to tap Wealth at Bottom of Pyramid ::

But HONDA has emphatically failed to capitalize India's vast middle class

COMPETITORS COMMUNICATION STRATEGIES

• Brand endorsement through celebrities.• Customerization and customer value.• Frequent ads in between major shows.• Sponsorships- Sports, Events.• Focusing on Rural Market.• B To G

OPPORTUNITIESSmall car segmentExport2009-10 Hyundai motors India export shots up to

1,62,237 units. Ford India invest US$ 500 million for domestic and

export purpose GM plans of exporting 50,000 cars manufactured in

India by 2011.According to bloomBerg, In 2009 , India surpassed

china in exports .

Strong engineering base Diesel segmentBio-fuel segmentsSponsorships- sports, eventsAlliances are the best opportunitiesGovernment sponsors stimulus packageBig market – domestic and abroad SIAM estimated the growth rate of 10% to

14% in automobile sectorStrong R&D

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B 2 G Strategies In SUV segments companies are not offering any products and proposalsLiberal policies of G.O.IEasy loan options Reduction in excise duties Low interest ratesBaby boomers

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