HondaDriving Safety Promotion Activities

2017

Driving Safety Promotion Center Honda Motor Co., Ltd.2-1-1 Minami Aoyama, Minato-ku, Tokyo 107-8556, Japan

Tel: +81-3-5412-1736 Fax: +81-3-5412-1737

Digest

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Honda Driving Safety Promotion Activities 2017 Digest Greetings

Kohei TakeuchiSenior Managing DirectorChief Officer of the Driving Safety Promotion CenterHonda Motor Co., Ltd.

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GreetingsKohei TakeuchiSenior Managing DirectorChief Officer of the Driving Safety Promotion CenterHonda Motor Co., Ltd.

Honda’s Approach to SafetySafety for Everyone

Review of 2017Anticipate the coming of a new era, and advance activities to promote safe driving

Activities Outside of JapanProviding support to driving safety promotion activities in a manner that is in accordance with the local traffic environment

Activities Conducted by the Traffic Education CentersSafe driving education for companies, organizations, and individuals through participatory hands-on education

Educational Materials and Equipment to Realize Traffic SafetyEducational materials that provide learning opportunities to all, from children to the elderly

Honda has been working hard and making progress in its efforts to promote a variety of activities to support safe driving, both in and outside of Japan. I would like to take this opportunity to express our sincere gratitude for your continued support and cooperation, without which we would not have been able to implement our activities as successfully as we did.

The automobile industry today is on the brink of a major transition—the type of change that is said to occur only once a century. This shift is actually made up of two aspects—one is electrification, which is transforming powertrains, and the second is efforts being made to make vehicles intelligent, including the realization of automated driving. These major changes are expected to have a significant impact not only on the automobile industry but also to our social economics.

Given this situation, Honda established the 2030 Vision this year to serve as a guideline for us to continue being a company society wants to exist. Honda’s 2030 Vision is expressed in the statement, “Serve people worldwide with the ‘joy of expanding their life’s potential’—Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives.”

Honda’s unchanging desire is to offer such value that would enable people to broaden their dreams and expand their potential, and for us to take on new challenges with great passion. In order to achieve our 2030 Vision statement, we decided to implement specific activities under the three approaches of creating the joys, expanding the joys, and ensuring the joys for the next generation. Creating the joys means to create value in mobility and daily lives. Expanding the joys means to accommodate the different characteristics of people and society. And ensuring the joys for the next generation means to aim for a clean, safe, and secure society by leading efforts in zero emissions of CO2 and in achieving a collision-free mobile society.

As for our efforts to realize a collision-free mobile society, we will take further strides to bring about advancement in the three areas of vehicle technologies, telecommunication networks, and safety education, and will also strive to achieve mutual cooperation among these areas, based on our global safety slogan of “Safety for Everyone.”

In the area of vehicle technologies, we are working towards achieving commercial realization of vehicles that are capable of fully automated driving. As part of this process, vehicles are being installed with the advanced safety and driver-assistive technologies. These technologies are highly anticipated for their abilities to prevent collisions and reduce injuries and damage. In Japan, all new Honda models starting with the small vehicle N-BOX launched this summer are standard-equipped with Honda SENSING. We are working to accelerate the widespread use of these safety technologies.

At the same time, when we look at the entire world, we see that there are over 1.2 million fatal traffic accidents every year. The situation is particularly serious in emerging nations. As for Japan, although traffic accident fatalities are declining, nearly

4,000 people died in traffic accidents during the previous year. In order to reduce the number of such fatalities, we must not only develop and expand safety technologies for automobiles, but also continue efforts in human-based activities that are advanced and localized to meet the needs of the times and of the community, such as providing education on safe driving for motorcycle riders in addition to conducting traffic safety education for children.

The Honda Driving Safety Promotion Center was reorganized this year in order to enable it to better respond to our future course of action, and the five promotion centers were aggregated at our head office in Aoyama. Through this reorganization, the entire Center will be able to better work together as a team in developing and promoting easy-to-use and effective educational programs that are adapted to the needs of the actual places where the programs will be used, created in partnership with local traffic safety instructors, affiliated organizations, and other business divisions.

For example, with regard to children’s education, on top of our previous year’s efforts in developing an educational program for toddlers, we created and disseminated a program for children in the 1st and 2nd grade of elementary school this year. Through this, we now offer a systematic educational program for all children, from toddlers up to junior high and high school students.

And in Japan, with the widespread use of Honda SENSING, the Honda Driving Safety Promotion Center started working together with the sales department to develop training programs geared toward staff working at dealer companies. These programs are designed to remove the misunderstandings and misplaced confidence that users have with regard to Honda SENSING, and encourage them to use the technology correctly. Programs include those that raise the level of knowledge of the staff in providing explanations to customers, and re-educating them thoroughly on issues such as methods for operating test drives. These programs will soon be implemented on a full scale.

Honda is also taking proactive steps to promote road safety outside of Japan, primarily in Asia, with efforts led by Honda’s overseas offices and in partnership with Honda dealers. These efforts involve a diverse range of activities, including educating drivers as well as providing education for children. In March, Honda Vietnam opened a new Traffic Education Center in Vietnam, thus establishing a structure for us to broaden our contributions toward traffic safety in local society. We will continue providing our support outside of Japan, such as by providing Japan’s know-how and offering personnel training in a manner tailored to the needs of the local environment.

Honda will aim to realize a collision-free mobile society as we strengthen our partnerships even further with everyone involved, including the government, affiliated organizations, and the local community in striving to achieve road safety.

I hope you will join us on this journey to promote safe driving and road safety and I look forward to your continued support.

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Honda’s Approach to Safety Review of 2017

Having our customers acquire a correct understanding about advanced safety and driver-assistive technologies in order to promote their widespread implementation

In order to promote Honda SENSING—safety and driver-assistive technologies that include functions such as Collision Mitigation Brake System and False Start Prevention System—we need to not only increase the number of models that have the system installed, but also ensure that each customer is given a correct understanding of the system’s effectiveness and limitations. Therefore, we created a program for staff at automobile dealerships, who come into actual contact with customers, to deepen their understanding about the system and also to learn about test driving the system in a safe manner. A training seminar for this program was tested in preparation for its full-scale implementation next year.

Developed a system to make customers become aware of what their driving problems are, and to make improvements

At the driving safety seminars and other programs for companies held at the Suzuka Circuit Traffic Education Center, participants are made aware of the gap that exists between their own perceived driving skills and how a third-person views their skills. This newfound awareness encourages participants to change their thoughts and actions concerning driving. This year, we updated our educational system, which underlies this training program. This new system has made it easier to see the driving habits of each individual more clearly, thereby dramatically increasing the participants’ acceptance of their evaluated results.

Developed a new educational program for children

When we look at the death rate of pedestrians from traffic accidents by age, we see a significantly higher ratio of children

Guideline and promotion structure of the Driving Safety Promotion CenterEver since the Driving Safety Promotion Center was launched in 1970 with the purpose of disseminating and promoting awareness of traffic safety, we have been providing our diverse know-how, equipment, material, and information to achieve our goal. As for our activities, we place importance on encouraging people to pass on safety education from person to person. This idea is impressed upon our customers and local residents by having them interact with one another through participatory hands-on education programs where participants experience hazards in a safe environment. We will continue our proactive efforts in promoting activities that encourage traffic safety, and will also continue providing our support to various activities hosted by affiliated persons and organizations.

Honda dreams of creating a collision-free mobile society, where not only people driving cars and motorcycles, but everyone in society is able to go about their daily life with a sense of safety and security. To achieve this dream, we are striving to make improvements in the following three fields of safety education, vehicle technologies, and telecommunication networks, while also fostering these three fields to work in cooperation with one another.

Aiming to lead efforts to realize a collision-free mobile society

VehicleTechnologies

Developing and promoting even more effective technologies to ensure the safety of all road users

Three fields of safety promotion activities Safety

Education

Providing knowledge, skills, and education for safe driving to society at large

Telecommunication NetworkCommunicating essential information in an integrated manner to raise traffic safety awareness

All personsNot just drivers, but

everyone, from toddlers to seniors

Basic activities

Traffic Education Center

Overseas offices

Automobile& motorcycle dealers

Government& industry

Driving schools

Hospitals Local instructors

Schools Business partners

Traffic safety education/awareness-building activities

Driving Safety Promotion Center

Encouraging people to pass on safety education from person

to person

Participatory hands-on educationProvide know-how and educational materials/

support activities

Work with those both in and outside of Honda to conduct traffic safety activities that target everyone

Anticipate the coming of a new era,and advance activities to promote safe drivingActivities to promote safe driving serve an increasingly important role as we strive to achieve a collision-free mobile society as stated in our 2030 Vision. In 2017, we continued to base our efforts on encouraging people to pass on safety education from person to person, in addition to providing participatory hands-on education, as we advanced our safety activities in accordance with the changes in our mobile society and society’s needs, while anticipating the advent of a new era.

who are of seven years of age. Based on this statistic, we developed an educational program for children in the lower elementary school grades that include this age group. This program is themed to predict hazards while walking along the road, and is characterized by having the children think about the circumstances, encouraging them to notice hazards and to come up with answers by themselves as to why the situations are hazardous. The program is also designed to make children go through the process of checking for safety when crossing roads.

We also updated and launched a new model of the Honda Riding Simulator, now installed with a function that improves hazard prediction education. And we have continued to form agreements with the government to share information from our SAFETY MAP, which includes information on sudden braking, so that such information can be applied toward accident prevention measures, such as making road improvements. This agreement, which was signed in the previous year with the Osaka Prefectural Police Department and the Nagano Prefectural Police Department, has been expanded this year to include the Chiba Prefectural Police Department and the Tokyo Metropolitan Police Department.

With regard to our efforts to support people who suffer from higher brain dysfunction and who wish to resume driving, we are encouraging the development of self-organized activities by the various regional communities. As such, we offered our assistance in having the designated driving school association in Okinawa Prefecture work together with a group of occupational therapists.

With regard to efforts outside of Japan, Honda Vietnam established a new Traffic Education Center in March. The Driving Safety Promotion Center provided support by helping to improve the skills of local instructors.

Toward 2018

We will continue to aim for the realization of a collision-free mobile society through a variety of initiatives. We will advance our activities even further in order to respond to your expectations.

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Activities Outside of Japan

Automobile training for participants from Asia

Traffic Education Center Automobile training

Providing support to driving safety promotion activities in a manner that is in accordance with the local traffic environmentDriving safety promotion activities outside of Japan are headed by the overseas offices and based on the same principles as those in Japan, namely, encouraging people to pass on safety education from person to person, and conducting participatory hands-on education. Such activities are being implemented in partnership with local governments and affiliated organizations, with our main efforts directed towards providing safety advice to customers at the dealerships, educating drivers at the Traffic Education Center, and conducting safety education geared towards women and children. Honda is offering our support to ensure the active development of various activities that meet the needs of the local traffic environment.

Strengthening activities in the Asian region to increase awareness of safe drivingHonda is working with our regional headquarter for the Asia and Oceania region, Asian Honda Motor Co., Ltd., to realize a safe mobile society in Asia. As such, we are standardizing and implementing activities at automobile dealerships in the region to promote awareness of safe driving. In order to have as many automobile users as possible enhance their awareness of safe driving, five of our overseas offices in Asia sent persons responsible for promoting driving safety to attend a seminar held in Japan for the purpose of improving their skills to give instructions to the local dealerships at home.

Promotion and advancement of driving safety promotion activities in Vietnam

Honda Vietnam Co., Ltd. established a new Traffic Education Center last March. This center not only provides instructions for acquiring a motorcycle driver’s license, as was available previously, but now also offers instructions for acquiring an automobile driver’s license as well. The new center is also making contributions toward improving traffic safety in Vietnam by working together with government-affiliated organizations, such as by hosting a competition for automobile driving instructors.

Honda provided advice on the layout and operation of the new Traffic Education Center. We also sent an instructor from the Traffic Education Center in Japan to Vietnam, and trained local instructors to improve their driving skills and instructional methods. We look forward seeing further progress regarding activities to promote safe driving in Vietnam.

Honda works with Japan’s Traffic Education Centers to develop instructors at our overseas offices, which operate under a different setting from Japan’s traffic environment and licensing system. Since March 2015, we have been offering training programs in Japan for Honda Taiwan Co., Ltd. geared toward developing instructors at their dealerships that give safe driving advice and riding instructions. Sixteen instructors are currently working actively through this program. And for employees and dealerships of Honda Korea Co., Ltd., we held a seminar in Japan so they could deepen their understanding of our activities in order to further improve their own activities in the future. Furthermore, we provided a training program for 32 instructors currently working in 9 different countries to improve their instructional and driving skills. We aim to further revitalize such activities to enhance driving safety.

Developing instructors at overseas offices, together with Traffic Education Centers in Japan

Training for instructors at Honda Taiwan’s dealerships

Safety Driving Managers Meeting

Level Up Training Training for Honda Korea

A Safety Driving Managers Meeting was heldA Safety Driving Managers Meeting was held last October at the Suzuka Circuit. The meeting was attended by representatives from the various overseas offices that are working to promote driving safety in their countries. The meeting was attended by 11 persons from 8 offices in 7 countries, including representatives from each of the Traffic Education Centers in Japan. Participants shared information on their activities, held discussions, and exchanged information that will be helpful for their future activities.

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Activities Conducted by the Traffic Education Centers

Safe driving education for companies, organizations, and individuals through participatory hands-on educationThe seven Traffic Education Centers that Honda has in Japan provide participatory hands-on education that allows not only people being trained to become instructors both in and outside of Honda, but also our customers such as companies, organizations, schools, and individuals, to experience hazards in a safe environment in order to help them become more aware and deepen their understanding about safe driving. This year, the program was attended by approximately 90,000 people (as of the end of October 2017).

Safe driving training for Coca-Cola East Japan Co., Ltd.

Safe driving training for Domino Pizza Japan, Inc.

Safe driving seminars geared toward meeting the needs of companies and organizationsWe provide companies and organizations with programs in accordance to their safety management situation for the purpose of preventing accidents at work. For example, the Traffic Education Center Rainbow Saitama and the Traffic Education Center Rainbow Hamanako offer safe driving seminars for new employees of Coca-Cola East Japan Co., Ltd. (head office in Minato Ward, Tokyo, Japan). The instructor picks up on the driving traits of each new employee and submits a report to Coca-Cola East Japan. The company then shares this report with the employees’ superiors, who use the information in follow-up at the worksite. In addition, the Traffic Education Center Rainbow Saitama provides safe driving seminars to Domino Pizza Japan, Inc. (head office in Chiyoda Ward, Tokyo, Japan) on a monthly basis for employees who will become store managers. These seminars utilize three-wheeled scooters and are designed to allow participants to acquire the necessary safe driving skills and mindset to enable them to appropriately instruct their delivery staff.

School to have senior drivers take a renewed look at their driving abilities

Instructor sits in the front passenger seat while a senior driver operates the car and points out what was noticed

Camera videotapes the actual driving scene Driving skills are reviewed using the recorded video of the driving scene

The Active Safety Training Park regularly hosts a Honda Kenko Driving School (“School” hereafter) geared toward elderly drivers within Tochigi prefecture. The aim is to have such drivers become aware of the changes in their driving abilities in order to prevent them from getting into accidents. The safe driving education program used at this school is a unique program developed by Honda. It is characterized by having participants review their driving activities in an objective manner (self-observation method*), and then having them find answers to what needs to be improved themselves. Participants drive through the town course in an actual car, while cameras set up both in and outside of the vehicle videotape the

Instructor from the Active Safety Training Park providing instructions at a school held in China

18th Safety Japan Instructors Competition

Dispatched instructors to China, and helped to host a school for customers driving large-sized motorcyclesAn increasing number of customers in China are driving large motorcycles. Honda hosts schools in four cities in China for such customers to raise their awareness toward safety. This year, the Active Safety Training Park sent its instructor to China to not only teach local customers, but also to give advice to local staff about how to more effectively host and develop such schools. We will continue to dispatch instructors and are also planning to provide proposals on the content of their instructional programs.

Seeking to improve the instructional and driving skills of Honda’s instructors around the worldThe Safety Japan Instructors Competition commenced in 1997, with the 18th Competition being held this year, attended by 73 competitors from 10 countries, including Japan. The content of this year’s competition was drastically changed compared to before. For example, competitive events for motorcycles and automobiles were improved, and a new group work was implemented in order to bring about improvements to instructional abilities and achieve uniformity in the quality of the instruction provided. All entrants participated in discussions and presentations on rear-end collisions as well as head-on collisions. Such discussions gave participants the opportunity to share diverse opinions while gaining an understanding about the different traffic environments in the various countries, thus giving them new tips that they can use in their work as instructors.

Active Safety Training ParkTel: +81-285-64-0100

Traffic Education Center Rainbow SaitamaTel: +81-49-297-4111

Traffic Education Center Rainbow WakoTel: +81-48-461-1101

Traffic Education Center Rainbow HamanakoTel: +81-53-527-1131

Suzuka Circuit Traffic Education CenterTel: +81-59-378-0387

Traffic Education Center Rainbow FukuokaTel: +81-92-963-1421

Traffic Education Center Rainbow KumamotoTel: +81-96-293-1370

Tochigi

Saitama

Shizuoka

Mie

Fukuoka

Kumamoto

progress. The vehicle’s speed and changes in acceleration and deceleration are also recorded. Later, participants form a team of three and review each other’s driving based on the recorded video and data. This school was launched in 2009, and by 2016, a total of over 1,000 people had attended. In 2017, the training vehicles along with the installed cameras and data recording equipment were all renewed.

* Self-observation method: A method reported at the International Association of Traffic and Safety Sciences and other events by Honorary Professor Hiroo Ota of the Tohoku Institute of Technology and others that has demonstrated results from various studies. This method involves videotaping and observing one’s own driving in order to reflect upon technique and implement corrections.

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Educational Materials and Equipment to Realize Traffic Safety

Educational materials that provide learning opportunities to all, from children to the elderly

Honda’s website on our traffic safety initiatives offers a wide variety of original educational materials targeting everyone, from children to the elderly.

There are leaflets and pamphlets such as the “Traffic Series,” designed to give an understanding about actions related to traffic, as well as a “Traffic Safety Quiz” to acquire basic knowledge about traffic safety, and other materials that can be

“Traffic Series” pamphlets for raising awareness of safety “Traffic Safety Quiz” to learn while having fun “Hazard Prediction Training (KYT)” for acquiring good traffic sense

downloaded directly from the website. The Hazard Prediction Training (KYT) enables users to learn through animation the hazards that lurk within the traffic environment in our daily lives. Please make use of these and other materials that are continuously being offered.http://www.hondda.co.jp/safetyinfo/publish/

Honda Safety Navi Honda Bicycle Simulator

This software helps users learn in a relaxed manner how to drive safely and fuel-efficiently.

This simulator gives users a virtual experience of the risks they could face as cyclists. This helps them to increase their ability to predict risks and safety awareness.

Rehabilitation-use driving competence evaluation software

This software helps evaluate the driving skills of people who would like to resume driving an automobile, and provides them with the necessary training. In a simulated traffic situation, users can practice eye and limb coordination required for driving.

Honda’s devices for traffic safety educationBased on the many years of experience with our driving safety promotion activities, we provide educational devices such as simulators and hazard prediction equipment to be used on various occasions to promote traffic safety.