2017POST SHOW

REPORT

ASIAWORLD-EXPO

COSMOPACK ASIA

2

HONG KONG CONVENTION

& EXHIBITION CENTRE

3

2017 OVERVIEWTHE LEADING INTERNATIONAL BEAUTY TRADE SHOW IN

ASIA 1Fair 2Venues

continued with

success!

Cosmopack Asia

AsiaWorld-Expo

(AWE)

Hong Kong Convention

& Exhibition Centre

(HKCEC)

Total

Cosmoprof Asia 2017

DATE:14-16 November 2017

Opened 1 Day earlier

15-17 November 2017 22nd Edition

PRODUCT

SECTORS:

Dedicated to the entire

beauty supply chain:

Packaging; OEM/ODM;

Machinery & Equipment;

Ingredients & Lab;

Print & Label

Dedicated to Finished

Products:

Cosmetics/Toiletries; Beauty

Salon & Spa; Hair; Nail;

Natural & Organic

All sectors of the beauty

industry are represented

EXHIBITION AREA

(GROSS): 38,600 SQM 70,000 SQM

108,600 SQM

(+11% to 2016)

NUMBER OF

EXHIBITORS:843 2,034

2,877 from

54 countries and regions

(+7% to 2016)

COUNTRY/GROUP

PAVILIONS:

Australia, Belgium, Bulgaria, California, China, France,

Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea,

Latvia, Pakistan, Philippines, Poland, Singapore, Spain,

Switzerland, Taiwan, Thailand, Turkey, UK, USA.

25

TOTAL

VISITORS:

83,793 from

135 countries and regions

(+9% to 2016)

OVERSEAS

VISITORS: 61,031 (+14.3% to 2016)

PRESS: 300 international press representatives

44

VISITORS ANALYSIS

AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre

* % including re-visits in respect to individual venue

Geographic Breakdown

Hong Kong 33%

Other Asian Countries 25%

China 28%

Europe 7%

The Americas 4%

Australia & Oceania 2%

Africa & Middle East 1%

Visitors by Primary

Business Nature*

AWE HKCEC

Wholesalers/Distributors/

Agents

27% 31%

Manufacturers – Finished Products 24% 19%

Manufacturers – Pack/OEM/ODM 15% 9%

Beauty Salons, Spa & Nail Salons 13% 19%

Retailers 15% 16%

Hair Salons 2% 3%

Others 4% 3%

Visitors by Job Function* AWE HKCEC

Owner/Director/General Manager 30% 27%

Buyer 26% 26%

Manager 18% 17%

Employee 8% 8%

Beautician 4% 9%

Formulation Developer/Expert 3% 2%

Chemist/Herbalist 1% 1%

Medical Doctor 1% 1%

Hairdresser 1% 1%

Nail Technician 1% 2%

Others 7% 6%

Main Objectives of Visiting AWE HKCEC

Seeking for new suppliers and products 39% 41%

Collect market and trends information 25% 26%

Meet and network with current

suppliers/clients

20% 19%

Look for OEM/ODM suppliers 16% 14%

TOP10 visiting countries/region:

VISITORS ANALYSIS

↑19.92% ↑24.09% ↑22.03%

VISITORS ANALYSIS

Buyers’ Interest in Main Product Categories AWE HKCEC

Perfumery & Cosmetics 34% 36%

Packaging and machinery 20% 13%

Raw materials 10% 7%

Health products 9% 13%

Gifts and promotional items 7% 7%

OEM/ODM 7% 6%

Beauty salon and spa products, tools and

equipment

5% 7%

Hair products, equipment and salon furnishings 4% 6%

Nail Products 3% 4%

Sanitary Products and others 1% 1%

2017 VISITOR SURVEY RESULTS

71% of visitors were very satisfied with the quality of exhibitors

74% of visitors were very satisfied with the number of exhibitors

95% of visitors are likely to attend Cosmoprof Asia again in future

94% of visitors are likely to recommend Cosmoprof Asia to a

friend or colleague

72% of the respondents have influential power in purchasing of

his/her company, showing that there was a high proportion of

visitors who were decision makers.

Cosmoprof Asia 2017 is rated 7.84 out of 10 by visitors

in terms of overall satisfaction.

Natural & Organic

Skincare Products

15%

Company Job Function

Amore Pacific R&D

Amway Procurement Manager

Avon Packaging Engineer

Chanel Development & Quality Manager

Christion Dior Purchasing & Packaging

Development Director

Coty Project Manager

CPL Aromas Group Technical Manager

Estée Lauder Senior Vice President Corporate

Packaging Innovation

H&M Product Developer

Hourglass CEO

Johnson&Johnson Senior Sourcing Manager

L’Oréal Sourcing Director Asia Pacific

Laura Mercier Executive Creative Director

LF Beauty Divisional Merchandise Manager

Mandom Corp General Manager

NYX AVP Global Purchasing &

Development

P&G Material Supply Manager

Quadpack Country Manager

Walgreens Boots

Alliance

Cosmetics Category Innovation

Lead

A SMALL SAMPLE OF VISITORS WHO ATTENDED EACH VENUE

WHO VISITED?

Company Job Function

Aeon Buyer

Alibaba Head Of Business Solutions

Amazon Senior Product Manager

Birchbox Co-Founder

Carrefour Senior Merchandiser

Cosme De Net Head of Purchasing

Dairy Farm Group Category Manager

Erno Laszlo New Product Development

Estée Lauder VP

H&M Global Product Quality Manager

Harvey Nichols Director of Beauty

Hyundai Home Shopping

Network

Team Manager

Mannings Head Of Beauty Care

SaSa Brand Director

Sephora Regional Senior Category Manager

Shiseido Purchasing

Suning.com Buyer

Tmall Sourcing Manager

Target Merchandise Manager

The Shilla Duty Free MD / Buyer

TJX VP Buying Director

Unilever General Manager

Walmart Sourcing Manager

Watsons Senior Sourcing Manager

VIP.com Senior Manager

Zalora Associate Manager - Business Development

As per the 2017 Visitors Survey, 71% of

respondents had visited both venues during

the fair period.

AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre

“We had a very good time in Hong Kong and the fair.

Overall I thought that the fair was well layed out, easy

to navigate and very informative. The suppliers were

welcoming and engaging on products.”

Serena Bharuth, Clicks Group, SOUTH AFRICA

QUOTES FROM VISITORS

“The Expo was great and we meet a lot of valuable

brands there. Two brands are already reached the

agreement with us in mid 2017, LASplash and

OFRA. The first meeting with them is so valuable

for mutual understand.”

Effie Hu, JOMEYO, CHINA

THE PLATFORM TO CONNECT WITH KEY DECISION MAKERS

9

EXHIBITORS ANALYSIS

9

Exhibitors by Continents

Asia 74%

Europe 18%

The Americas 4%

Oceania 2%

Middle East & Africa 2%

Exhibitors by Product Sectors AWE

Packaging /OEM 589

Prestige Pack & OEM 157

Machinery 40

Print & Label 36

Ingredients & Lab 16

Press 5

Total Exhibitor @AWE 843

10

EXHIBITORS ANALYSISTOP10 countries/regions by exhibitors

893 from 549 from

Hong Kong

311 from 173 from 109 from

Italy France

101 from 100 from 97 from

Germany

57 from 54 from

AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre

Exhibitors by Product Sectors HKCEC

Perfumery, Cosmetics & Toiletries 873

Beauty Salon & Spa 592

Hair Salon 296

Nail & Accessories 136

Natural & Organic 112

Press 25

Total Exhibitor @HKCEC 2,034

EXHIBITORS ANALYSIS

2017 EXHIBITOR SURVEY RESULTS:

82% of exhibitors were satisfied with the business

opportunities

80% of exhibitors were satisfied with the visitors traffic

and quality

91% of exhibitors will attend Cosmoprof Asia in future

90% of exhibitors are likely to recommend Cosmoprof

Asia to a friend or colleague

“It's our first time participating in Cosmoprof Asia, in the

Natural and Organic sector. We are very happy with the

result and will definitely come back to Cosmoprof Asia

next year, with bigger stand, more companies!”

Gergana Andreeva,

General Secretary, Bulgarian National Association

Essential Oils, Perfumery and Cosmetics (Bulgaria)

“The show was starting very well, just after the opening the

booth is full of customers from all over the world, not only

Asia, we also have customers from Europe and America. The

show is becoming more and more professional, we are happy

to be part of this great show.”Eric Firmin, President,

HCP Packaging (France)

QUOTES FROM EXHIBITORS

Korea is among the major trendsetters of cosmetics

and skincare products. It has been appointed as the

“Country of Honour” at this year’s Cosmoprof Asia in

celebration of the long-term cooperation between the

country and the show. With the support of Korean

Trade-Investment Promotion Agency (KOTRA), a

total of 549 Korean companies (17% increase

compared to last year) were there to showcase the best

of Korean innovation, research and creativity – all which

are the secret of the success of K-Beauty. There were

also 13 Korean pavilions featuring all product sectors

in both exhibition venues, AWE and HKCEC.

“Being Country of Honour of Cosmoprof Asia 2017

boost up the opportunity for Korean companies to step

into global market, to let the world know the excellence

of Korean products and also, to expand networking

opportunity with other cosmetic companies worldwide.

Many of companies are very grateful for participation in

Cosmoprof Asia and absolutely satisfied with their

business.”

Changpyo Hong, Director General,

KOTRA Hong Kong (Korea)

2017 COUNTRY OF HONOUR

13

SHOW HIGHLIGHTS ACROSS 2 VENUES

2 AWARDS

FOR 2VENUES

Cosmoprof Awards acknowledged

companies at AWE-Cosmopack Asia with

excellence in formulation and packaging

and honoured companies at HKCEC for the

best finished cosmetics.

Winners have been selected among 314

entries submitted by 178 exhibiting

companies at both venues by 2

distinguished juries made up of 27 beauty

experts.

15

THE LIGHT POWDER FACTORY

@AWE

At Cosmopack Asia, a real

installation showing the development

and production of a compact

powder, in collaboration with

international suppliers.

Visitors were able to see a live

demonstration of all the production

phases, from making to packing.

1PROJECT

ACROSS

2VENUES

Strategic partner

In cooperation with

THE LIGHT POWDER EXPERIENCE

@HKCEC

A shopping experience of the compact powder

realized by the Light Powder Factory at Cosmopack

Asia. Available in 3 different colors and textures with a

luxury packing designed by Centdegrés.

1PROJECT

ACROSS

2VENUES

COSMOLAB

@AWE

Located inside Ingredients & Lab sector of

Cosmopack Asia, a real laboratory

showed the production and technology of

how a bath fizzer is made.

Visitors had the chance to create their own

bath fizzer with different scents and flavour.

18

BOUTIQUE

@HKCEC

THANKS TO OUR 15 SPONSOR COMPANIES!

The highly successful, fourth edition of Boutique

returned to Cosmoprof Asia giving visitors the

chance to shop for charity. Visitors could pick up

travel-size products for a donation to the Hong

Kong Breast Cancer Foundation. The 3-day charity

campaign raised over HKD 53,400.

Beneficiary:

COSMOPROF ONSTAGE

@HKCEC

The stage hosting live shows, demo sessions and nail competitions.

The stage where all beauty trends came to live!

COSMOPROF TRENDS

@HKCEC

A must-have report featuring 12 key product trends

from Cosmoprof Asia 2017 by Beautystreams,

renowned global beauty trends forecasting agency.

Download Full Report

Strategic Partner:

EDUCATIONAL PROGRAMME

TOPICS @AWE

• Product Design

• Packaging Technology

• Global Beauty Trends in 2019 and Beyond

• Natural & Organic Ingredients

• Chinese Packaging Revolution

9 seminars with 23 international Speakers

TOPICS @HKCEC

• Trends in Asia-Pacific region (especially Korea,

Japan and China)

• Digital Revolution

• Development of Luxury Cosmetics

• Impact of Millennials on Marketing Strategies

• Spa & Wellness

• Beauty Device

• Natural & Organic

• Halal Cosmetics in Malaysia

15 seminars with 47 international speakers

2017 AGENDA & PARTNERS

Total attendance:

over 2,000 across 2 venues

MATCH & MEET PROGRAMME

An online buyer-seller matching system “Match

& Meet” was launched in 2015.

Exhibitors may seek appointment with over

8,000 pre-registered buyers from 107 countries

and regions, and vice-versa. A summary of:

•4,253 companies (+13.7% to 2016) used the

service (2,676 buyers and 1,577 exhibitors)

•Total number of pre-scheduled meetings:

2,528 meetings (+63% to 2016) across 64

timeslots

•74% of completed meetings (+4% to 2016) are

rated as 4 or 5 stars

The INTERNATIONAL BUYER

PROGRAMME (11th edition), a key

component of the trade programme designed

to give exhibitors and high-profile visitors the

opportunity to meet and engage in pre-

scheduled one-on-one meetings. In 2017,

around 730 one-to-one meetings took place

during the fair between 495 exhibitors and

130 buyers from 20 countries spanning

across Asia, Americas, Europe, Oceania and

Africa.

BUYERS PROGRAMME

BEAUTY BLOGGERSCosmoprof Asia official bloggers and online

influencers posted show specials and trendy products

from exhibitors, providing a continuous coverage on

social media platforms.

Find their best picks in 2017 fair! Click here

@elleiconlee

@tina_yon

g

@misshandly

@hana4

@heydoyo

u

@zagufashion

#cosmoprofasia2017

#cosmopackasia2017

#OneFairTwoVenues

DIGITAL MARKETING

We have 16,985 page

followers and 1.42K

total views

@CosmoprofAsia has

928 followers and

generated 114.5K

impressions

@CosmoprofAsia

got 1,439 fans

We have 346 followers

and received

over 40K impressions

Our videos generated

over 4,951 views and

subscribers increased

to 228

Official Website

www.cosmoprof-asia.com

got 102,724 average page

views and

33,733 average visits.

@cosmoprofasia has

1,979 followers and

received 25K

impressions

in the past 1st year

14,563 total page views

from Jan to Dec 2017

Mobile App “Cosmoprof

Asia 2017” - 2,097 active

users with the following

top visiting sections:

1. Activity Feed: 5,762

2. Map: 3,763

3. Fair Info: 3,429

4. Exhibitors List: 2,574

WeChat channel

"CosmoprofAsia香港展"

has 1,673 followers

ASIA: UBM ASIA LTD (HONG KONG)

AWE/HKCEC: Bonnie Ng / Amanda Cheng

cosmasia-hk@ubm.com

Tel:+852.2827.6211

REST OF THE WORLD: BOLOGNAFIERE COSMOPROF S.P.A (ITALY)

RESERVE YOUR SPACE!

AWE:Antonia Benvegnù

antonia.benvegnu@cosmoprof.it

Tel: +39 02 454.708.249

HKCEC: Patrizia Loddo patrizia.loddo@cosmoprof.it

Alessandra Allegri alessandra.allegri@cosmoprof.it

Tel: +39.02.454.708.220