hong kong tourism symposium 2004 · china tourism statistics cnta research total visitor by head...
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Hong Kong Tourism Symposium Hong Kong Tourism Symposium 20042004
Perspectives Perspectives of of
the travel agentsthe travel agents
Session 2Session 2
China marketChina marketChallenges & Opportunities?Challenges & Opportunities?
ChinaChina
China Heritage AssetsChina Heritage Assets
World Cultural HeritageWorld Cultural Heritage 2222
World Natural HeritageWorld Natural Heritage 33
World Cultural/Natural HeritageWorld Cultural/Natural Heritage 44
Diversity of tourism attractionsDiversity of tourism attractions
Nostagic old townNostagic old town
Historic grandeurHistoric grandeur
Tranquility of natureTranquility of nature
Modern architectureModern architecture
MetropolisMetropolis
Ethnic ritualEthnic ritual
Modern BeautyModern Beauty
China Tourism statisticsChina Tourism statisticsCNTA researchCNTA research
Total visitor by head countTotal visitor by head count
•• International International •• Hong KongHong Kong•• MacauMacau•• TaiwanTaiwan
20022002 20032003
97.9 m97.9 m 91.66 m91.66 m
1.35 m1.35 m 1.15 m1.15 m61.9 m61.9 m 58.8 m58.8 m18.9 m18.9 m 18.8 m18.8 m3.7 m3.7 m 2.8 m2.8 m
China Tourism Development China Tourism Development Projection 2004 Projection 2004 -- CNTACNTA
Projected arrival by head countProjected arrival by head count97.9 m 97.9 m (international, Hong Kong, Macau & Taiwan)(international, Hong Kong, Macau & Taiwan)
Projected tourism receipt Projected tourism receipt Y 560 b Y 560 b (international/domestic)(international/domestic)
China Tourism Development China Tourism Development Forecast Forecast 2020 2020 -- CNTACNTA
Top 5 world tourism destinationsTop 5 world tourism destinations
CountryCountry Estimated visitor receivedEstimated visitor received
1. China 137.1 m2. U S A 102.4 m3. France 93.3 m4. Spain 71 m5. Hong Kong SAR 59.3 m
Imminent threatsImminent threats
Overseas tourists by passing Hong KongOverseas tourists by passing Hong Kong
Diversity of tourism attractions.Diversity of tourism attractions.Increasing direct air services between Increasing direct air services between China and foreign countries.China and foreign countries.Competition from intraCompetition from intra--Asia cities to Asia cities to position as regional air hubs with position as regional air hubs with China.China.
Air services between regional cities with ChinaAir services between regional cities with China(winter schedule 03/04)(winter schedule 03/04)
FromFrom 03/04 03/04 02/0302/03 01/0201/02
Hong KongHong Kong 593593 +11%+11% +22%+22%BangkokBangkok 9595 +5%+5% +28%+28%SeoulSeoul 246246 +11%+11% +46%+46%OsakaOsaka 116116 +59%+59% +73%+73%TokyoTokyo 195195 +14%+14% +156%+156%SingaporeSingapore 111111 +2%+2% +40%+40%
Imminent threatsImminent threats
M.I.C.E. events switch to cities in ChinaM.I.C.E. events switch to cities in China
Modern exhibition & convention facilities.Modern exhibition & convention facilities.Proximity to production sources & huge Proximity to production sources & huge consumer market.consumer market.Cheaper & unlimited supply of labor.Cheaper & unlimited supply of labor.Affluent entertainment & theme event Affluent entertainment & theme event facilities.facilities.
Opportunities & DeterminantsOpportunities & Determinants
Integrate with China on international tourism Integrate with China on international tourism marketing.marketing.
Corporate with Pearl Delta Region & Macau Corporate with Pearl Delta Region & Macau on MICE service.on MICE service.
Opportunities & DeterminantsOpportunities & Determinants
International air hub.International air hub.Cultural differentiation.Cultural differentiation.Service quality.Service quality.Ethic & integrity.Ethic & integrity.Share & complement resources.Share & complement resources.InfrastructureInfrastructure..
Desirous of opportunitiesDesirous of opportunitiesfrom Hong Kongfrom Hong Kong’’s travel agentss travel agents
To have a share in the outbound To have a share in the outbound market of Chinamarket of China