Hootsuite and Tagboard Team Up to Power Social TVWorkflow

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More and more TV viewers are engaging with second screen devices while they watch broadcasts. Anew partnership between Hootsuite and Tagboard hopes to bridge the gap between television andsecond screen social experiences.

Tagboard is a social media aggregation and curation platform that allows users to manage incomingsocial media posts for display, either on television broadcasts, or on screens at live events, andHootsuite is a social media campaign management program. Their partnership enables integrationfor mutual users for real-time engagement.

Tagboard CEO Josh Decker said in an official release:

The partnership between Hootsuite and Tagboard means increased control and efficiency for ourclients, while allowing them to promote safe, engaging content to viewers and fans. By combiningthe vast social publishing, listening, and reporting power of Hootsuite and the real-time capabilitiesof our Social TV display technology, we're streamlining the workflow while creating moreopportunities for interactive experiences.

These users will be able to manage Tagboards for display online, on television, or on screens at liveevents. The partnership also had input from Gannett Broadcasting, a media company with TVstations in 38 markets.

Kevin Zellmer, global direct of enterprise business development for Hootsuite said:

The integration allows our joint clients to stay on the cutting edge of sourcing and displaying socialcontent, creating interactive experiences for their audiences across multiple platforms.

Real time marketing is predicted to be big this year, and real time marketing is useless without realtime engagement. Marketers need to understand how their audiences are consuming content, andhow they're engaging with the subject matter. Understanding the context of the discussion, andfeeding into it with live social media updates could easily deepen engagement among viewers andfollowers.

http://www.adweek.com/socialtimes/hootsuite-and-tagboard-team-up-to-power-social-tv-workflow/618784