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©2016STR.AllRightsReserved.
HospitalityExchange2017HotelPerformanceTrendsfocusingonNorthernIreland
SarahDuignan– Director,ClientRelationships
©2016STR.AllRightsReserved.
Agenda
STRCoverage
GlobalOverview
What’shappeninginEurope
FocusonNorthernIreland
DeepdiveintoBelfast
Pipeline
FutureEconomicFactors
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STRCoverage– OurSampleHotels&HotelRooms,August2017
Hotels
Rooms
+35.9K
+4,241K
+1.2K
+184K
+10.3K
+1,402K
+848
+151K
+874
+216K
+9.1K
+1,677K
©2017STR.AllRightsReserved.
MiddleEast
SouthernAfrica
NorthernAfrica
-7.6%
GlobalRevPAR%ChangeUSD,EuropeinEUR,ConstantCurrency,August2017YTD
Europe
Asia
+3.0%
+3.1%
+6.6%
+41.2%
+4.3%
-5.2%+3.2%
Australia&Oceania+3.8%
NorthAmerica
CentralAmerica
SouthAmerica
©2016STR.AllRightsReserved.
-15%
-10%
-5%
0%
5%
10%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Occupancy%change ADR%change RevPAR%change
RevPARpositivegrowth
Europe- RevPARontheup– anevensplitofocc &ADRgrowthOccupancy,ADR,RevPAR%ChangeEUR,CC,R12,December2005– August2017
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Europe– strongoccupancy&ADRbaseEurope– MainKPIsEUR,CC,August2017YTD
71.5%Occupancy+2.7%
110.64ADR+3.8%
79.07RevPAR+6.6%
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€0
€50
€100
€150
€200
€250
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%ADR RevPAR Occupancy
VaryingperformanceacrosskeyEuropeancitiesOccupancy,ADR,RevPAREUR,August2017YTD
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Europe- Amorepositivepicturethan12monthsagoRevPAR%ChangeLC,August2017YTD
Barcelona16
Madrid17Lisbon
18
Edinburgh15
Vienna6
St.Petersburg9
Budapest20
Dublin7
London8
Brussels18
Zurich-3
Rome1
Paris9
Amsterdam9
Copenhagen7
Prague11
Belgrade24 Bucharest
9
Athens8
Istanbul26
Berlin6
Kiev26
Warsaw11
Helsinki7
Moscow3
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+2.1
+3.2
+1.1
+4.5
+5.7
+7.9
UK– MainKPIs%Change,Aug2017YTD£GBPWhat’sdrivinggrowth?
Supply Demand Occupancy ADR RevPAR Revenue
GBP
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£30
£40
£50
£60
£70
£80
-5%
0%
5%
10%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Supply%change Demand%change RevPAR
UK– Supply,Demand%Chg,RevPAR,Jan2007– Aug2017YTD
GBP
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+1.7
+2.7
+0.9
+3.4
+4.3
+6.1
RegionalUK– MainKPIs%Change,Aug2017YTD£GBPWhat’sdrivinggrowth?
Supply Demand Occupancy ADR RevPAR Revenue
GBP
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£30
£40
£50
£60
£70
£80
-5%
0%
5%
10%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Supply%change Demand%change RevPAR
RegionalUK– Supply,Demand%Chg,RevPARJan2007–Aug2017YTD
GBP
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£0
£20
£40
£60
£80
£100
£120
£140
£160
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%
90%ADR RevPAR Occupancy
KeyUKCities– Occupancy,ADR&RevPAR,Aug2017YTD£GBP
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UK– KeyCitiesRevPAR%Change,Oct2016YTD,GBPAgoodyearformostbutforLondon,Newcastle,Cardiff&Aberdeen
Liverpool
13
10
8 London
Aberdeen-10
-1
-7
515
1
4
11
Newcastle
Leeds
Birmingham
Cardiff
GlasgowEdinburgh
Manchester
11Plymouth
19Belfast
7Derry/Londonderry 2
5 York
Nottingham5
2 Southampton
Norwich0
Portsmouth1
17SWUlster
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+0.3
+4.6
+4.3
+11.9
+16.8
+17.1
NorthernIreland– excellentgrowthyearoveryearMainKPI’s%change,AugustYTD£GBP
Supply Demand Occupancy ADR RevPAR Revenue
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£30
£40
£50
£60
£70
£80
-5%
0%
5%
10%
15%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Supply%change Demand%change RevPAR
NorthernIreland– decentdemand&RevPARover£60Supply,Demand%Chg,RevPARJan2007– August2017
GBP
©2016STR.AllRightsReserved.
+0.5
+4.6
+4.1
+7.6
+12.0
+12.5
RegionalNorthernIreland– pacingextremelywellMainKPI’s%change,August2017YTD£GBP
Supply Demand Occupancy ADR RevPAR Revenue
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£0
£10
£20
£30
£40
£50
£60
-10%
-5%
0%
5%
10%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Supply%change Demand%change RevPAR
RegionalNorthernIreland– RevPARlagsNIbylessthan£6Supply,Demand%Chg,RevPARJan2007– August2017
GBP
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Belfast,Derry/Londonderry&SWUlsterYearEnd&Aug2017YTDOcc,ADR&RevPAR,£GBP
0%10%20%30%40%50%60%70%80%90%
£0£10£20£30£40£50£60£70£80£90
ADR RevPAR Occupancy
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£0
£20
£40
£60
£80
£100
£120
£140
£160
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%
90%ADR RevPAR Occupancy
PrimaryNorthern&SouthernIrishmarketsOccupancy,ADR&RevPAR– Aug2017YTD– LocalCurrency
RevPAR%change,YTDAug2017,LocalCurrency
Derry/Londonderry 7
19BelfastSWUlster 17
7Dublin
Cork 89Kerry
Kilkenny 9
11NorthWestIreland
LeinsterReg 813MunsterReg
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-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Supply%chg Demand%chg Revenue%chg
Belfast– Supply,Demand&Revenue%chg – RevenuepeaksGBP,R12Jan2008– August2017
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-40
-30
-20
-10
0
10
20
30Occupancy ADR RevPAR
Belfast– doubledigitADR&RevPARgrowth&5yearsgrowthOcc,ADR&RevPAR%changes
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BelfastWeekday/WeekendPerformance– Occ,ADR&RevPARBelfast,WD/WE,YTDAugust2015,2016&2017
*SeptemberDataisPreliminary
0
10
20
30
40
50
60
70
80
90
100
70.0
72.0
74.0
76.0
78.0
80.0
82.0
84.0
86.0
88.0
ADR(EUR)
Occupancy(%) ADR(GBP) RevPAR(GBP)
FullWeekWeekendWeekday
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BelfastCompressionAnalysis– YTDAugust83nightsover90%YTDAugust2015,2016&2017
0
10
20
30
40
50
60
70
80
90
100
0
10
20
30
40
50
60
70
80
90
ADR(GBP
)
DayCo
unt
Occupancy(%) DayCount ADR(GBP)>=9080- 9070- 80<70
47% 8%
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Derry/LondonderryCompressionAnalysis– 34%pricingpowerYTDAugust2015,2016&2017
0
10
20
30
40
50
60
70
80
0
20
40
60
80
100
120
140
ADR(GBP
)
DayCo
unt
Occupancy(%) DayCount ADR(GBP)>=9080- 9070- 80<70
34%
37%
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SouthWestUlsterCompressionAnalysis– increaseinmidbandsYTDAugust2015,2016&2017
0
20
40
60
80
100
120
0
20
40
60
80
100
120
140
160
180
200
ADR(GBP
)
DayCo
unt
Occupancy(%) DayCount ADR(GBP)>=9080- 9070- 80<70
40%
167%
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0 20 40 60 80 100 120 140 160
London
SoutheastEngland
Scotland
NorthwestEngland
SouthwestEngland
Yorkshire&Humberside
NorthernIreland
WestMidlands
EastMidlands
EastEngland
Thousands
Existing Pipeline
UKbyregion– Pipeline,Top10– NorthernIrelandin7th placeAugust2017Report,PipelinebyRoomCount
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0 2 4 6 8 10 12 14 16 18 20
Edinburgh
Manchester
Glasgow
Belfast
Birmingham
Liverpool
Leeds
Bristol
Leicester
Cardiff
Thousands
Existing Pipeline
UKbycity– Pipeline,Top10– Belfastin4th positionintheUKSeptember2017Report,PipelinebyRoomCount
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Challengeswillcontinueinto2018andbeyond
ContinuedthreatofTerrorism
Brexit
Currencyexchangerates OilPrices
MigrantCrisis
Europe2015-16
Politicalinstabilityathome&abroad
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Thank You!
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SarahDuignanDirector– ClientRelationships