hot content trends 2016
TRANSCRIPT
Every piece of content must be:REMARKABLEEDUCATIONALVALUABLE
Think QUALITY- to stand out
The best way to achieve this is by making sure content resonates on a personal level
HelpfulSolution-basedSpecific to someone’s needs
Questions to answer before creating content:• Who is the content most important to?• Does the topic really matter?• Does it deliver three things they’ll remember?• How will it build their interest for more?
AVOID Focusing on products and
their features/benefits
Producing an unsustainable amount of content
The way consumers find most of their content is by searching keywords, so…
BE SPECIFICGeneric topics have a lot of competition online.
Long-tail keywords and search phrases help your target audience find you.
BAD SEARCH EXAMPLE:
You own a pet boutique and want to find social media ideas to engage with customers
Notice Google suggests longer-tail searches…
GOOD SEARCH EXAMPLE:
Look at those results!!! Specific content to solve your request
Video is one of the fastest-growing, most effective forms of content!
Using the word “video” in email subject lines boosts open rates 19% and click-through rates by 65%
Prediction: 74% of all internet traffic in 2017 will be video
Video is entertaining:Grabs AttentionQuick way for consumers to get info
Visuals are the key to driving engagement
Prediction: Marketers believe video use will increase by 79% in 2016
“Facebook’s video traffic has reached 4 billion daily views, making the social network YouTube’s first real rival in online video.”
- Erin Griffith, Fortune
It’s not just YouTube anymore:
Start recording!
• Tailor content to the channel
• Pick 2 channels you want to own
• Rework content for each channel
Create a social media strategy
Some extra social media tips:• Short, compelling videos have
huge traction (think Vine and Instagram)
• Consumers are now turning to social media channels to search for information- Twitter!
• Don’t forget Pinterest and other visual social media sites
Mobile marketing is the leading trend this year
Phones are used for more than just calls and texts
Mobile-friendly brands get ranked higher by Google
80% of internet users search via smartphone
Prediction: by 2017, mobile commerce will account for 24.4% of overall commerce revenues
Content MUST be Mobile-Friendly
Responsive sites are the norm- make sure your content adapts easily across all devices
Responsive site: site that adjusts to screens of all sizes and is effective across all platforms
It’s all about
Your strategy can make a difference in your business today.