hot drinks market in apac 2015-2019
TRANSCRIPT
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Hot Drinks Market in APAC 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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2015-2019,please mail us at
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Key Trends
Technavio’s Senior Analyst says, “The boom in this market is mainly because of a variety of factors such as an upward shift in the consumer preference scale, which represents consumer inclination toward packaged/branded products rather than unpackaged/unbranded products. Also, the association of tea and coffee with the relaxation of one's mind and body is also a factor that leads to increased consumption of these drinks, especially among the working-class population.”
• Hot drinks, in this report, includes tea, coffee, and chocolate or malt-based drinks. APAC is the world's largest hot drinks market in terms of both production and consumption and it is expected to grow further in the forecast period. Even though the APAC tea market is witnessing a saturation, it continues to lead the market because of the introduction of various health-related product innovations and many category extensions in terms of flavors.
• Technavio’s analysts forecast the hot drinks market in APAC to grow at a CAGR of 5.66% and 4.52% in terms of revenue and volume, respectively, over the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Hot Drinks Market in APAC 2015-2019
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Vendors
To understand the vendor landscape and for a full list of
vendors view our report:
Hot Drinks Market in APAC 2015-2019
Ajinomoto
GlaxoSmithKline
Nestlé
Ajinomoto was established in 1909 and is headquartered in Tokyo, Japan. The company is engaged in production of various food and chemical products.
GlaxoSmithKline was incorporated in 1999 as a result of the merger between Glaxo Wellcome and SmithKline Beecham. The company is headquartered in Brentford, Middlesex, UK. It develops, manufactures, and markets pharmaceutical products worldwide.
Nestlé was established in 1905 and is headquartered in Vevey, Switzerland. It operates through its subsidiaries, associated companies, and joint ventures worldwide. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé.
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Market Landscape
• Hot drinks such as tea, coffee, and chocolate-based drinks are consumed by most of the population, thus giving them a huge market size.
• In addition, the rise in the disposal income of the people of APAC has led to an increase in the purchasing power of individuals, which contributes to the growth of revenue for hot drinks.
• The increasing penetration of hypermarkets, supermarkets, and convenience stores have also helped increase the sales of these drinks.
• Countries such as China, India, South Korea, and Japan are expected to grow in the coffee segment, with India and South Korea showing promise in the chocolate-based hot drinks market as well.
• With internet retailing gaining prominence, the sales have gone beyond just physical stores, which will be one of the major reasons for the upward growth of this market during the forecast period.
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Key Buying Criteria
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Price
Even though the per capita income has risen, most
consumers in this market look for value for money. Thus, the
hot drinks should be of reasonable price.
Health Benefits
This particular factor at times acts as the deciding key when
it comes to making a consumption choice.
Brand
As the market has multiple brands, brand image of a
particular company is very important. A brand with a positive
image attracts many potential customers, thus increasing its
brand loyalty.
Product Extension
The introduction of new flavors in a particular product
segment stimulates curiosity among the customers and thus
is one of the major criteria for buying.
Packaging
The packaging should be colorful and attract the attention
of children, which are the key consumers.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Hot Drinks Market in APAC 2015-2019
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