how 4g can help financial services companies
DESCRIPTION
This is the presentation delivered at the Mobile Masterclass for the Financial Services Sector on Jan 29th, 2013. It shows working examples of how other industries are exploiting universally available mobile technologies: trying to provoke FS companies to consider some of the techniques for their customer engagement. Do please contact me ([email protected]) for the associated notes.TRANSCRIPT
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How 4G can help the financial services industry29 January 2013Adrian Sarosi
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Where are your customers today?
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Stating the obvious…
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4G for the future
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4G today!
•Gaming•Giving•Gambling•Girls
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Gaming
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Push Notifications
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In Game Payments
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Giving
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Have you seen them?
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The Faberge Big Egg Hunt
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Let the user decide…
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Gambling
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I can bet!!!
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Girls
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Multi-channel
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User–defined flexibility on payments
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OpenMarket Solutions
• Premium SMS• Web/WAP Billing• Application/In-
Application Billing• Direct Operator Billing• Mobile Crediting• Factoring (FastPay)• Pre-Auth &
Authorization API• Refund & Chargeback
APIs
• Global SMS• Standard, Premium,
& FTEU• One-Way &
Interactive• MMS• Push Notifications• Short Codes, Long
Codes/Virtual Numbers
• VSIM hosting
• PaaS• CMX2 (Services,
Content, Publishing)• Chat & Customer
Care• IVR – Voice & Video
• Voice & Video Short Codes
• Location API• Operator Look-Up API• Subscriber Profile API• Telephony Gateway
18 proprietary and confidential
Bespoke services
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Key takeaways
• Effective communication is simple communication• Encourage a response which triggers further action
and engagement• Significant cost savings and benefits can be made
across multiple departments• Mobile is personal – offer the choice to the user• Use mobile to overcome hurdles – don’t make new
ones!• Mobile isn’t static – be prepared to invest• Mobile is the glue
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Contact/follow us
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Go to www.openmarket.com and follow @OpenMarketEU