how air new zealand reinvented their talent acquisition business talent connect sydney 2014
TRANSCRIPT
Angela FarrellyStrategy Manager Talent Acquisition
Air New Zealand
How Air New Zealand Reinvented
Their Talent Acquisition Business
#intalent
ADKAR
A Awareness of the need for change
D Desire to participate and support the change
K Knowledge on how to change
A Ability to implement required skills and behaviours
R Reinforcement to sustain the change
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To step change people’s
capability you have to DO
something DIFFERENT.
That's why it is so complicated.
– Angela Farrelly
#intalent
Best candidate or best applicant?
79% of working professionals around the world are considered passive candidates.
The other 21% are actively seeking a job.
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Candidate experience Pillar 2
Our new candidate journey
Digital
& Social
Media
Careers.airnz.co.nz
Targeted
attraction
strategies
Advertising
Events
Referrals
Networks
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Technology Enablers Pillar 4
Social Media
Channels
Youtube
Partner
Programmes
Training Providers
Education Providers
WINZ/Govt Agencies
Direct Media
Channels
Job Boards
Print media
Ambient
Database
Comms
Email Alerts
Hi-Flyer Newsletter
Candidate Care
Progammes
The Korunet
Policy Information
and Advice
MyCareer
Career Pathways
Preferences
questionnaire
SNAPHIRE DATABASE
CAREER SITE
ACTIVE CANDIDATE
CHANNELS
INTERNAL
CHANNELSPASSIVE
CANDIDATE
CHANNELS
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January – December 2013
New CEO
New Strategy
Company Restructure
New Chief People Officer
HR Restructure
New GM Sourcing & Leadership
New Head of Talent
Evolution of the Strategy
New TA Leadership team
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CEO
CPO
GM
Head of Talent
Acquisition
Strategic Sourcing Leader
Systems & Reporting
TLVolume TL
Specialist TL
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CEO
CPO
GM
HTA
Strategy Manager
Strategy
Employment Brand
Exec Recruitment
Systems & Reporting TL
Systems
Reporting
Vetting
Ops TL
Volume
Recruitment
Corp TL
Corporate Recruitment
Tech TL
Engineering, Technical & Pilot
Recruitment
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2011 joined
Air NZ
Implement
change
2012 Cost
cutting
restructure
New CEO
Jan 2013
2013
business
restructure
New CPO
New GM
New HTA
2014
Evolution of
TA Strategy
Journey in milestones
What’s Next?
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Talent Acquisition Strategic ModelTo achieve great performance, the Talent Acquisition team will need to focus on
seven key areas
Delivery &
Process
improvement
Search
Engine
Enabled by
Technology
Talent Brand
Capability
Channel &
Selection
Architecture
Integration &
Workforce
Planning
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Key take outs
Change is constant
It’s hard work
Get buy in from everyone
Customer Acquisition same as Talent Acquisition, if you don’t understand –
get marketing to help you
Don’t do it alone