how anaplan's marketing team streamlines alignment with sales ops
TRANSCRIPT
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#AnaplanHub16
Rowan TonkinPractice Lead, Sales & Marketing
Lisa ConnollyDirector of Marketing Operations
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What was life like when you started?
Marketing SalesGoals
ProcessesMetrics
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What did we change?
Create common ways of working
Provide detail to enable trust
Eliminated process challenges
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Marketing
Sales
What did we learn?
Catalyst
Visibility
Communication
Re-evaluate
Common ways of working
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What were the results?
Executives
Marketing
High Valu
eLow Value$
Per MQL
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What’s next?
Helpingsales
Helpingfinance
Helpingourselves
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Q A