how and when to build a scalable ecommerce ecosystem
Post on 21-Oct-2014
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DESCRIPTION
1. What are the key thresholds for a merchant before needing to integrate their online store to an ERP system? 2. What kind of value can a systems integration really provide my business? These are common questions that usually go unanswered for merchants who just don't have the time to research and discover the answers for themselves. An ERP system is a worthwhile investment for merchants serious about eCommerce and deciding on one can be a confusing and overwhelming process. To make sure you're making the right decision the first time check out this webinar to understand the key pain points merchants experience which indicate it's time to integrate your eCommerce site and truly invest in an ERP system. Demac Media's Matthew Bertulli and NexTec Group's James Ritterbusch discuss: - Key Benefits of ERP Systems and Examples - Top 5 Signs You Need to Integrate - Benefits of Systems Integration - Common "Gotchas" - Real World Examples of Integration Challenges - What an Integration actually looks like Avoid tedious manual processes and constrained resources which can hinder future growth. Learn the key metrics to determine your thresholds and as a result will allow you to take your business to the next level.TRANSCRIPT
Is your eCommerce Business Ready to Explode?
How to get a Scalable Platform in Place
Presented by:
Webinar Presenters
Matthew BertulliCEO & Co-FounderDemac Media email: [email protected]: @mbertulli, @demacmediaweb: www.demacmedia.com
Jason LevasSenior Application ConsultantNexTec Groupemail: [email protected]: www.nextecgroup.com
Jim RitterbuschGeneral Manager, NY / NJNexTec Groupemail: [email protected]: www.nextecgroup.com
Agenda
• Intro to NexTec Group• Key Benefits and Examples of ERP Systems• Intro to Demac Media• Quick overview of Magento • Top 5 signs you need to integrate• Key Benefits of Systems Integration • Common “Gotchas”• Unique Aspects to Integrations - Example• What does a typical integration look like? - Example• Sample Orders in Magento
Introduction to NexTec Group• NexTec is a Business Solutions Consulting Company
– Help companies to improve operational efficiencies through the use of business software systems
– Work with multiple ERP and CRM solutions
• Los Angeles, New York, Houston, Cleveland, Seattle, New Jersey, Vancouver and Orlando
• Full Services Company– Installation– Set-up & Configuration– Data Conversion– Training – Post Go-Live Support
• Professional Staff of over 90 full time employees– MBA, CPA, MCSE, MCP– 90% have Accounting, Consulting, or Computer Science Backgrounds
• Support Over 600 Customers Nationwide, Across all Industries
Customers & Industries
© NexTec Grou Proprietary and Confidential
Service
Financials Distribution
Manufacturing
Key Benefits to ERP Systems
• Visibility to Data– Sales – QTD, YTD, LTD, last order, typical order, etc– Margins – is this a profitable order for my company– Manufacturing Process
• Discrete – labor, capacity, scheduling, lead time, profit• Process – formulations, lot tracking, rework, yield, QC
– Distribution – barcode automation, bins, pick/pack/ship, freight shopping, etc
– Quote-to-Order – revisions, margins, back-order, upsell, cross-sell, etc
• Integrated data / information– Allows for analysis & key metrics measurements– Spend your time improving the quality of your product / business
• Reporting– Multi-company / Multi-currency / Multi-legislation
Examples of ERP Systems
• Microsoft Dynamics AX– Upper mid-market ERP system– Multi-national distribution organization
• Sage ERP X3– Upper mid-market ERP system– Multi-national manufacturing organization
• Microsoft Dynamics GP– Mid-market ERP system– North American financial & distribution
• Microsoft Dynamics SL– Nice Product – Services Organizations
• Sage 500– Mid-market ERP– North American financial & distribution company
Intro to Demac Media
• Full Service eCommerce Design & Development Company
• Magento Gold Solutions Partner
More Importantly … we love what we do!
Some Of The Merchants We Work With
eCommerce Platforms
• The “Hub” of a great commerce strategy– Do this right and get exponential cost savings and
efficiency savings in other applications– Do it wrong … and the opposite happens
Quick Overview of Magento
• Largest and fastest growing eCommerce Platform• Open Source, Feature Rich and Flexible • Backed by strong community
When and How to Integrate
The first km of eCommerce…
When is the right time to implement X system?
**Answer depends on the type of eCommerce business you’re building
Top 5 Signs You Need To Integrate
When do you need to start thinking about automation?
1. Large Order Volumesa. 0 – 20 / dayb. 20 – 100 / dayc. 100 – 1,000 / day
2. Multi Channel Selling (inventory turns)3. Return Requests4. Frequent Price Changes5. Received Product
Benefits of Systems Integration
• Automating manual processes• Avoiding double data entry• Avoid human error• Reporting*
– Accurate data = accurate insights into your business
Common “Gotchas”(why it never happens seamlessly)
There are Plug and Play options, but…
• Can you get all data points from your eCommerce platform to ERP system?
• Should you be pushing all your data?
• Which system is the master for which piece of data?– eg. Product, inventory, orders, customers**
• Process hand off
Real World Examples of Integration Challenges
• Gift Registry• Back-Orders / Special Orders• Multiple Warehouses
– Where to send orders? Where does this logic live?• Drop-Shipping Automation• Returns (RMA) Integration
What does a Typical Integration Look Like?
Recap
• Key Benefits of ERP Systems and Examples• Top 5 Signs You Need to Integrate• Benefits of Systems Integration• Common “Gotchas”• Real World Examples of Integration Challenges• What an Integration actually looks like
