how blogging builds customers

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How Blogging How Blogging Builds Customers Builds Customers Creating Strong, Loyal & Profitable Creating Strong, Loyal & Profitable Online Presence Using Blogs Online Presence Using Blogs Michele Price Michele Price Social Media For Smart People Social Media For Smart People

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Page 1: How blogging builds customers

How Blogging Builds How Blogging Builds CustomersCustomers

How Blogging Builds How Blogging Builds CustomersCustomers

Creating Strong, Loyal & Profitable Creating Strong, Loyal & Profitable Online Presence Using BlogsOnline Presence Using Blogs

Michele PriceMichele PriceSocial Media For Smart PeopleSocial Media For Smart People

Creating Strong, Loyal & Profitable Creating Strong, Loyal & Profitable Online Presence Using BlogsOnline Presence Using Blogs

Michele PriceMichele PriceSocial Media For Smart PeopleSocial Media For Smart People

Page 2: How blogging builds customers

Clear Your MindClear Your MindClear Your MindClear Your Mind

If You Would win a man to your cause, first convince him that you are

his sincere friend- Abraham Lincoln

Page 3: How blogging builds customers

Just the Facts Mam’Just the Facts Mam’Just the Facts Mam’Just the Facts Mam’

What Are You Missing?

Page 4: How blogging builds customers

Did You Know?Did You Know?Did You Know?Did You Know?Has Your Focus Been

Misplaced

Page 5: How blogging builds customers

Why Do You Care?Why Do You Care?Why Do You Care?Why Do You Care?

What’s Your Aim?

Are You Hitting Your Target?

Page 6: How blogging builds customers

Which Position Will You Be Which Position Will You Be In?In?

Which Position Will You Be Which Position Will You Be In?In?

Page 7: How blogging builds customers

““Just Give Me Something To Talk Just Give Me Something To Talk

About”About”““Just Give Me Something To Talk Just Give Me Something To Talk

About”About”

You want the BIG FISHYou gotta use the right

bait!

Page 8: How blogging builds customers

How are you Solving Their How are you Solving Their

ProblemsProblemsHow are you Solving Their How are you Solving Their

ProblemsProblemsCustomers are looking for answers

How Are You Answering Them?

Page 9: How blogging builds customers

Keys Successful BloggingKeys Successful BloggingKeys Successful BloggingKeys Successful Blogging

Page 10: How blogging builds customers

Listen-Focus-DeliverListen-Focus-DeliverListen-Focus-DeliverListen-Focus-Deliver

Listen

Page 11: How blogging builds customers

What Questions HelpWhat Questions HelpWhat Questions HelpWhat Questions Help

What is a CommonProblem You

Know the Answers

Page 12: How blogging builds customers

Do You Sell Men’s ClothingDo You Sell Men’s ClothingDo You Sell Men’s ClothingDo You Sell Men’s Clothing

Page 13: How blogging builds customers

FocusFocusFocusFocus

Page 14: How blogging builds customers

Create A Strategy FIRSTCreate A Strategy FIRSTCreate A Strategy FIRSTCreate A Strategy FIRST

Page 15: How blogging builds customers

DeliverDeliverDeliverDeliver

Page 16: How blogging builds customers

Who Are You Talking ToWho Are You Talking ToWho Are You Talking ToWho Are You Talking To

Page 17: How blogging builds customers

Now, Where to Do ItNow, Where to Do ItNow, Where to Do ItNow, Where to Do It

Page 18: How blogging builds customers

Word PressWord PressWord PressWord Press

Open Source (FREE)

Easy to Use

Theme Supported

Plugins to extend your functionality

SEO friendly

Web Standards compliant

Open Source (FREE)

Easy to Use

Theme Supported

Plugins to extend your functionality

SEO friendly

Web Standards compliant

Page 19: How blogging builds customers

Type PadType PadType PadType Pad

Spam protection abysmal

SEO lacking (url structure options)

Customization lacking

Limitations with navigation

Cost

Spam protection abysmal

SEO lacking (url structure options)

Customization lacking

Limitations with navigation

Cost

Page 20: How blogging builds customers

BloggerBloggerBloggerBlogger

If you want blog with Adsense great

Not Search engine friendly(do everything manually-pinging)

You can get free account

Better as a 2nd platform

If you want blog with Adsense great

Not Search engine friendly(do everything manually-pinging)

You can get free account

Better as a 2nd platform

Page 21: How blogging builds customers

How Do You DeliverHow Do You DeliverHow Do You DeliverHow Do You Deliver

Build Brand Awareness

Boost Search Engine Rankings

Improve Customer Relations

Earn Credibility

Get New Clients/Make Sales

Build Brand Awareness

Boost Search Engine Rankings

Improve Customer Relations

Earn Credibility

Get New Clients/Make Sales

Page 22: How blogging builds customers

WrittenWrittenWrittenWritten

readable

scanable

educational

brandable

readable

scanable

educational

brandable

Page 23: How blogging builds customers

Magazine StyleMagazine StyleMagazine StyleMagazine Style

Page 24: How blogging builds customers
Page 25: How blogging builds customers

VideoVideoVideoVideo

YouTube is the 2 search engine

Drives more traffic

Has more traction

Delivers message on all levels

Credibility

YouTube is the 2 search engine

Drives more traffic

Has more traction

Delivers message on all levels

Credibility

Page 26: How blogging builds customers

Give Interaction Receive It!Give Interaction Receive It!Give Interaction Receive It!Give Interaction Receive It!

Page 27: How blogging builds customers

Power of ImagesPower of ImagesPower of ImagesPower of Images

Page 28: How blogging builds customers

Are You Asking YourselfAre You Asking YourselfAre You Asking YourselfAre You Asking Yourself

Where can I educated my prospects & customers

What if building educational content help them see where to buy more from us

Wouldn’t if helpful when educating customers cut down on nuisance phone calls

Could I do more to help my customer Know, Like & Trust us

Where can I educated my prospects & customers

What if building educational content help them see where to buy more from us

Wouldn’t if helpful when educating customers cut down on nuisance phone calls

Could I do more to help my customer Know, Like & Trust us

Page 29: How blogging builds customers

What Are You Waiting ForWhat Are You Waiting ForWhat Are You Waiting ForWhat Are You Waiting For

How long are you willing to give your competitor

a HOLE tofunnel your customers

to their business

Page 30: How blogging builds customers

Modern Sales FunnelModern Sales FunnelModern Sales FunnelModern Sales Funnel

Where are YOU?

Page 31: How blogging builds customers

You Ready For More You Ready For More BusinessBusiness

You Ready For More You Ready For More BusinessBusiness

10 Ingredients of a Tasty Blogwww.SocialMediaForSmartPeople.com/blogging-gift

Connect with Michele Price

www.SocialMediaForSmartPeople.com/social-media-for-smart-people-series/

Participate in Houston Social Media Workshop Series