how brands and agencies can take existing products & services to market
DESCRIPTION
The Bakery believe that 'building tech to order' is a broken model in a world of abundance where a glut of great tech companies are building products and services that can simply be re-skinned, restitched and repurposed. The Bakery is a marketplace for the best existing tech products and servicesTRANSCRIPT
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The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
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The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
Imagine a place where brand world meets tech world
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The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
WITH thousands of the best INNOVATIVE Tech companies WHO ALL HAVE “MARKET READY” TECH
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The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
BMW: A virtual assistant
as good as a human
Heinz: an antidote to banner
blindness
Stella artois:
gifting mates a round
IdS: A bathroom imaginer to make plumbers loyal
Panasonic: virtual salesman to convert at point of sale
NDA’D: HELP MUMS UNDERSTAND WHAT A BABY IS FEELING
Market ready means taking an existing product or service and RE-PURPOSing for a brands’ needs
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This is all these people do. Build tech experiences that makes customers’ lives better
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
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THEir Brands and Agency partners INCLUDE THESE GUYS….
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SOLVING problems LIKE THESE
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“Building technology wasn’t difficult….the hardest part was getting to market”
Irina Pafomova, Shopitize
“The Bakery is a quick process and puts us in touch with people who would never normally meet such a big, quite scary company”
Ali Wilkes, Heinz
“Agencies are creative solutions businesses not Tech R&D businesses. The Bakery brings those two together in a way that is not seen before”
Stephen Maher, MBA
http://bit.ly/17Cfuyp
http://bit.ly/1aao8EF
http://bit.ly/17HRCYg
The Tech Company
The Agency
The Brand
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
THE IDEA IS THAT Everybody wins
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Agencies ARE ABLE TO reframe their role with clients
More upstream access
Business problems not marke3ng problems
New revenue streams via addi3onal ‘take to market’ service fees and licensing revenue
New Business Stories
Innova3on Thought Leadership
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The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
HOW WE DO IT: OUR PRODUCTS
Tech Discovery The Baker’s Market: match-make tech
Against business issues
The ‘Tech to Trial’ Accelerator Match-make tech against business issues
and take to trial to market in 8 weeks
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HOW WE DO IT: OUR TEAM
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we think this shift to ‘partner with existing’ not ‘build to order’ is inevitable in marketing..here’s why
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com
Software is eating the World
Building to Order is broken
The best talent is not in your building
Nb links only work in slideshow
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And A BUNCH OF PEOPLE ARE WRITING NICE THINGS
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…S0 Let’s get baking
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The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com