how can executive recruiters benefit from social media
DESCRIPTION
This is the presentation I delivered to the Association Executive Recruiters (AER) at their Executive Search and Selection Autumn Congress, on November 5th, 2009.The presentation was written to give an overview of how valuable social media can be to executive search and selection recruiters.TRANSCRIPT
How Can Executive Recruiters Benefit from
Social Media? Executive Search and Selection Autumn Congress
5th November 2009
Presented by Andy HeadworthManaging DirectorSirona Consulting Ltd.
“It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change”
Charles Darwin
Who am I?• 20+ Years in Recruitment• Permanent, Interim and Search• UK, Europe & US• Consult About Recruitment• Strategy• Process• Online Recruitment• Attraction Strategy• Social Media
Social Media is Everywhere
What is Social Media?
Share Discuss
Social Networks Livecast
Microblog
Virtual Worlds
Lifestream Distribute
Publish Blogs
The Landscape of Social Media
Why Should it matter to you?
Engage Candidates Clients Brand Monitoring Your industry Share expertise Expectation
Ten questions I regularly get asked1. Will social media completely change the way we
work?2. Is the CV dead?3. Are there new rules of business?4. Are the job boards finished?5. Will consultants spend less time on the phone?6. Will searching become a thing of the past?7. Can computers now match as well as people?8. Will researchers become redundant?9. Will our clients all be turning to social media?10. Will Social media replace the skills of recruiters?
Recruitment + Social Media
= Social Recruiting
Recruitment is evolving
You need to go fishing where the fish swim
So Where Are You?
What About Your Candidates and Clients?
Why?
Five Main Areas of Focus
• Over 50 Million users worldwide• 2.6 million UK profiles• Average age is 41• 80% College + education• Candidates : Recruiters – 9:1
• The reach of the network• Clients AND Candidates• Status Updates• Groups – recruiting and networking• Profile and Branding: Slideshare; Blog; Twitter etc• Engaging with niche• Client hiring research
Benefits of using LinkedIn
• Over 300 million users, growing @ 5 million a week
• 100 million users log on at least once a day• 10 million in the UK 30% of UK Working
Population• Fastest growing group is 35-44 year olds• Average age is 27• 43% have a college+ education
Benefits to using Facebook• Over a third of UK workers• Bing searches Facebook updates• Facebook adds very specific • Promoting product, services and events• Knowledge sharing • Creating trust and loyalty• Engage and strengthen relationships• Research• Fan page / Corporate page
• 45 Million users• 7 Million in UK• 47% 18-34 age group• 31% 35-49 age group• 21% 50+ age group• 55% college+ education
Benefits to using Twitter• Real-time search – Google, Bing• Information gatherer• Candidate search tool• Job distribution - www.twitterjobsearch.com• Established expert• Reputation • Lists• Industry peers• Candidate engagement• Tailor your conversations
Blogging
• 100+ million blogs• 7 out of 10 internet users read blogs• Google, Bing and Yahoo LOVE blogs• Average age of blogger is 37• 63% college+ education
The benefits of blogging• Become the ‘go-to’ expert• Educate your candidates• Educate your clients• Website traffic• Human side of search• Business generator• Outlet for PR and Press Releases• SEO• Building your brand
Return on Investment - ROIROI (currently) in social media = quantitative
measurement Range of free easy to use tools• Post Rank• Feedburner• Google Analytics• Google Alerts• Technorati• Yahoo Pipes• Tweetbeep• BackType• Radion6 (paid for)• Techrigy (paid for)
Is not:Sharing your lunch
habitsVoyeurismA promotion channelA quick fixTime encompassingPress ‘truisms’To be taken lightly
Is:A business channelA recruitment toolAbout your brandAbout the messageA business networkA listening toolEngagement
In conclusion, Social Media in business
An Insight into the (near) Future
•Social recruiting will become part of the landscape•Social networks verbs•Generation Y•Tipping point coming soon
Blurred, isn’t it?
Website: www.sironaconsulting.comEmail: [email protected]: 01903 206249 / 07788 726019
Blog: http://blog.sironaconsulting.comLinkedIn: www.linkedin.com/in/andyheadworthTwitter: www.twitter.com/andyheadworthFacebook: www.facebook.com/andyheadworth
Any Questions?