how can portugal capture the potential of the 4th...
TRANSCRIPT
How can Portugal capture the potential of the 4th Industrial Revolution? APRITEL
siemens.comUnrestricted © Siemens AG 2016
Unrestricted © Siemens AG 2016Page 2 João Queiroz, Siemens SAMay 2016
Global presenceClose to customers all over the world for more than 165 years
29%
21%
Share of total worldwide
€21,7 billion
73.500
Americas
36%
28%
Share of total worldwide
€27,6 billion
98.800
Europe (excluding Germany), CIS, Africa, Middle East15%
33%
Share of total worldwide
€11,2 billion
114.000
Germany
20%
18%
Share of total worldwide
€15,1 billion
61.500
Asia, Australia
Revenue by customer location Employees as of September 30, 2015
All figures refer to continuing operations. CIS: Commonwealth of Independent States
75.636 Million EUR
Revenue
348.000 Employees
2.500 Locations in 200
countries
6%R&D
10%R&D
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Siemens in Portugal Strong footprint and backbone of infrastructure
21Centers of Competence 3 Sites, including a
Switchboard Factory
more than 100
200Our Centers of Competence
€ 330 millionNew Orders in FY 2015
2.000 employees
56%
R&D projects in the last 5 years
With Masters and PHDs
provide services for countries
110years in Portugal
Celebrating
€ 50 millionExport
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Global transformation Smart products are everywhere
01101101100110110110
Printed, self driving cars
Pilotless planes
Individual implants
Self-optimizing energy supply
Innovations are accelerating every industry….
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New models are transformingthe Innovation Process by digitalization
…changing the way ideas come to life …changing the way products are realized
Advancedrobotics
3D PrintingSystems-drivenproduct
development
Crowdsourcingdesign
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Global trendsare transforming our world
Electrification 2–3%market growth
Automation
Digitalization4–6%
market growth
7–9%market growth
Market development (illustrative)Digital transformation
Globalization
Urbanization
Demographic change
Climate change
44zettabytes
3.1zettabytes(1021)
Sensors
Computing capacity
Storage capacity Data
Analysis
Interconnectivity
7.4zettabytes
In 2020it will be
In 2015it will was
In 2012it was
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New Challenges for Industryare Growing Worldwide
Enhance flexibilityIndividualized production with higher productivity
Smart innovation for a competitive edge
Reduce time to marketShorter innovation cycles
with more complex products
Increase efficiencyEnergy and resource efficiency
with global operations
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Digitalization The great paradigm shift leads to new opportunities
Virtual worldInsights from an average of more than
17 TB operations data per month
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Physical worldSiemens installed base –300,000 connected systems
Fleet management
Meter Data Management
Neural networks
Smart grids
Autonomous fault recovery
PLMCollaboration in the cloud
CAx
Embedded software
Image-guided therapy
Imaging software
Decision support
Traffic management
Efficient buildings
Analytics
e-Tolling
MES
Digital Factory
Siemens service business
Market growth (CAGR FY 2014-20)
~ €15 billionClassicservices
~ €0.6 billionDigitalservices
+15%
+3%
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Manufacturers need to transform
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Industrie 4.0The next level of manufacturing
Computers, AutomationElectricity,
mass production
Industrial Revolution
Industrial Revolution
Industrial Revolution
Industrial Revolution
Water and steam powerDigitalization
1st 2nd 3rd 4th
Sources: BITKOM, BCG
• Horizontal integration of the value-add networks
• Seamless integration of the engineering of the entire value-add chain
• Vertical integration and networked production systems
Cornerstones of the initiative Industrie 4.0 Technologies
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Real time analytics of combined process dataflow lead to efficiency, turning BIG Data into added value Sm@rt Data• Constant improovement of the complete cost/valuestructure (energy, flexibility, availability, speed)• Statistical data triggers predictive maintenance, uptime• Real time analytics lead to increased efficiency
Holistic Software Cloud backbone for new services
Cyber Security Sm@rt Data
SiemensDigital solutions enable industry 4.0
• Integrated aproach for all combined processes • Common Database structure for entire value chain• Higher flexibility of existing infrastructure (common vision)• Reduction of time-to-market
• Global availability through Mindsphere• MindApps enable added value functionality to open systems• New business models for suppliers and customers• Global know-how exchange• Plug-and-play solutions for multi-vendor systems
Integrated security concepts for “cloud” requirements• Know-how and Copy protection,• Authentication and User management• Firewall and VPN security• Incident management
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1) Joint Venture of BMW Group and Brilliance China Automotive Holdings Ltd.
Example i4.0Maserati enhances competitiveness with digitalization of core processes
Time to market Flexibility Efficiency
Time-to-market reached in 16instead of 30 months
• 30% shorter development time• Suppliers connected to data
stream
• Ghibli available in27 versions, 13 colors,205 configuration options,resulting in 70.000 combinations
• 3 times more cars produced than before at same very high quality standards
• Integration of two new assembly lines into existing factory
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Example i4.0BMW Brilliance assembly plant in China
1) Joint Venture of BMW Group and Brilliance China Automotive Holdings Ltd.
With Totally Integrated Automation all cars at the BMW Brilliance1) assembly plant in Shenyang can be produced on one manufacturing line doubling the output from 15 to 30 cars per hour.
Time to market Flexibility Efficiency
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• Over 75% automation- In production- In material and information flows• More than 1M SIMATIC applications• Delivery within 24 hours• One product a second• Three billion components a year• Quality: 99.99885%• Process data items
per day:- 1995: > 5,000- 2000: > 50,000- 2014: > 50,000,00010.000 x increase in <20 years
Time to market Flexibility Efficiency
Example i4.0Siemens plant in Amberg, perfection and productivity
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What about Portugal? Digital EU Market insight by Delloite
Digital Tech Adoption Infrastructure• Good infrastructure• Relatively high communication prices
Environment• Law context favours digital business
Human resources• Low experienced workforce• Huge market for digital training
Market status
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What about Portugal? Digital EU Market insight by Delloite
Enterprise Technologies• Technology investments focused only
on short term cost savings opportunities
Digital Tech Adoption• Low adoption of analytic tools to
enhance existing processes• Most tech trends are not considered
prioritary to enhance business models
E-Services• E-Government example widely used• Low Online presence and E-Commerce
Market status
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What about Portugal? Digital EU Market insight by Delloite
• 15th among 29 countries
• At the transitional stage into the Digital Era
• Good context to support and develop the digital transformation
• Enterprises still hesitant to invest and explore digital opportunities
• Digital skilled workforce required to drive digital transformation
• Increased online presence, e-commerce and digital channels are
required to increase our share of the global market
Portuguese Digital Maturity
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This government initiative will define the nacional strategyto face the rising challenges of portuguese industry in this new Digital Era. Siemens is integrated in all 4 groups.64 companies responsible for 50% of our export share, 30% working force and 25% of our GDP are envolved.
With it’s Software and Automation academies in Portugal, we are strengthening the future portuguese workforce to the rising demands of the new digital era, bringing industry and education closer together.
Working together with major portuguese pharma producers to integrate serialization requirements mandatory by 2019• ePedigree, Conterfeit protection, Traceability• Common EU PHARMA Database• Mandatory EU Feb 2019
Siemens is working close together with different customersto find how products, processes , individual market andproduction challenges, from suppliers to manufacturers can come together with new solutions to address therequirements of this fast and demanding digital industry.
Indústria 4.0 – Strategic Committee Siemens Academies @IPLeiria
Serialization @PHARMA Sector OEM & Partner i4.0 discussion groups
SiemensDriving industry 4.0 in Portugal
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Thank You!