how corporates can get involved with project happy feet slipper race
DESCRIPTION
Project Happy Feet Slipper Race is a non-competitive 3-5km walk in slippers (flip flops) to fundraise for education and training programmes benefiting underprivileged children and youths, especially those in developing countries. Conceptualised by Singaporean non-profit organisation Project Happy Feet, the event is run entirely by volunteers so that 100% of registration fees, donations, and spillover sponsorship cash can be channeled directly to pre-identified programmes. The inaugural PHFSR was held on 13 Novemeber 2011. Today, the race has gone beyond Singapore, to Ho Chi Minh City in Vietnam and Cebu Mactan Island in the Philippines. The event has raised in excess of SGD400,000, benefitting underprivileged children in Singapore, Cambodia, Vietnam and Philippines. Project Happy FEet Slipper Race is able to go the distance because of corporate partners and sponsors. In this deck, Project Happy Feet hopes to share how corporate partners have helped in the past PHFSR, and recommends ways for corporate organisations to get involved through sponsorship in cash or in kind, supporting through extending networks, volunteering and participating in the event itself. For more details, please contact [email protected]TRANSCRIPT
www.projecthappyfeet.org
Corporate InvolvementMake a Difference!
www.projecthappyfeet.org
About Project Happy FeetNot-for-profit organisation registered in
Singapore on 7 July 2009
Supports education and training of underprivileged children and youths
www.projecthappyfeet.org
MissionEmpower lives through education and training
to alleviate poverty
VisionA world where children go to school with happy
feet, and poverty is alleviated
www.projecthappyfeet.org
Corporate GovernanceFunds independently audited
Conforms to local fund-raising regulations
100% of donations go to beneficiaries
Operational cost defrayed by corporate sponsors
100% volunteer-run to save cost
www.projecthappyfeet.org
AchievementsRaised more than SGD400,000 since 2008
Built 1 school in rural Nepal, 1 library in rural Cambodia, and contributed to several schools and village infrastructures
Funded more than 500 scholarships in Vietnam, Cambodia
Fed more than 5,000 children with nutritious meals
Positively impacted thousands of lives
www.projecthappyfeet.org
Organisations Supported
Vietnam
Cambodia
Siem Reap Catholic Church
Singapore
Nepal Philippines
www.projecthappyfeet.org
Project Milestones 2008 – PHF Team in Siem Reap
2009 – PHF Team in Hanoi
2009 – HIHS students in Siem Reap
2009 – ACS (I) student councillors in Siem Reap
2009 – “Chefs for a Cause”
2010 – Recipes from the Heart
2010 – ACS (I) student councillors in Siem Reap
2011 – PHF Team in Hanoi
2011 – PHF Team in Siem Reap
2011 – PHF Slipper Race in Singapore
www.projecthappyfeet.org
Project Milestones 2012 – PHF Volunteer Leadership Experience in Cambodia
2012 – “Make Learning Possible in Nepal” fundraiser at The American Club
2012 – PHF Slipper Race in Singapore
2012 – Filled With Love @ Fullerton Hotel
2012 – Opening of School in Nepal
2013 – Singapore’s Total Defence Campaign
2013 – PHF team in Siem Reap
2013 – PHF Slipper Race Ho Chi Minh City
2013 – PHF Slipper Race Cebu 2013 Resort Edition
www.projecthappyfeet.org
and more…
Media Coverage Radio
TV
Web
www.projecthappyfeet.org
www.projecthappyfeet.org
www.projecthappyfeet.org
www.projecthappyfeet.org
Quick FactsSignature fund-raising mechanism for PHF
Non-competitive 3-5km walk in slippers (flip-flops)
First held in Singapore on Sunday, 13 November, 2011, 3km route at East Coast Park
100% volunteer organised and managed = zero manpower cost
More than 5,000 experienced Slipper Races in Singapore and Vietnam since 2011
www.projecthappyfeet.org
Quick FactsRaised in excess of SGD230,000 for education
of underprivileged children in Cambodia, Singapore, Vietnam
Event cost less than SGD30,000. 100% covered by sponsorship in cash and in-kind
100% of funds collected go towards beneficiaries
Corporate Participation Awards for strongest employee participation: KPMG, Young NTUC, Knight Frank, MagiKats, Standard Chartered
www.projecthappyfeet.org
Vision of PHFSR“PHFSR in every city”
To have local NGO partner PHF in organising PHFSR in their city (e.g. KOTO in HCMC)
100% of funds collected must go to education and training of underprivileged children
First PHFSR outside of Singapore held in Ho Chi Minh City, Vietnam in March 2013
www.projecthappyfeet.org
IP ProtectionATMD Bird & Bird - Singapore’s leading law
practice with strength in Intellectual Property protection
Sponsors legal expertise for IP protection of PHF and PHFSR
www.projecthappyfeet.org
Going PlacesPHFSR Ho Chi Minh City 2013
PHFSR Cebu 2013 – Resort Edition
www.projecthappyfeet.org
PHFSR Race CollectibleGiven out to all registered participants
PHF provides a customised design for major race
www.projecthappyfeet.org
2012 Partners
www.projecthappyfeet.org
Corporate Participation Awards Largest Group
2nd Largest Group
3rd Largest Group
www.projecthappyfeet.org
Media Coverage
www.projecthappyfeet.org
Media Coverage
www.projecthappyfeet.org
Media Coverage
www.projecthappyfeet.org
Media Coverage
www.projecthappyfeet.org
Media Coverage
Corporate InvolvementHow you can empower us to empower lives
www.projecthappyfeet.org
Ways to support PHFSRSponsorship in cash or in kind to defray cost
Extend corporate network to bring in sponsors / participants
Encourage employees to sign up as participants
Make outright donation
www.projecthappyfeet.org
Case Study: CrocsSponsored 100 pairs of Crocs Slippers to be given
away as treasure hunt items along the route
Gave $10 vouchers
Sponsored prizes for crowd interaction games on stage
Extended one retail unit for Race Tag collection
Hosted PHFSR Media Event
Helped PHFSR and achieved branding + sales in return
www.projecthappyfeet.org
Case Study: South East CDCGave dollar-for-dollar matching grant for
corporate donations up to SGD15,000 (i.e. if a corporate partner donates SGD15,000, SECDC matches with another SGD15,000)
Extended its network to help publicise, promote PHFSR
Helped waive off permit fees
Helped PHFSR and promoted community bonding (met its mission)
www.projecthappyfeet.org
Case Study: Ben & Jerry’sSponsored ice-cream vouchers for all
participants
Offered booth space at its Chunkfest to PHF to promote PHFSR
Helped PHFSR and achieved branding + sales (and met its social mission)
www.projecthappyfeet.org
Case Study: Markono Print MediaSponsored the production of 5,000 A5 flyers to
promote sign-up of PHFSR
Sponsored 1,000 brochures for PHF
Helped PHFSR save cost and met its CSR objectives
www.projecthappyfeet.org
Case Study: Standard Chartered Bank117 employees signed up as one corporate
group
Sponsored 50 children beneficiaries from Metta School for the event, and walked with them
Created a picnic for the 50 children beneficiaries on event day
Employees helped PHFSR reach fund-raising target, also made a difference to their regular beneficiary
Acknowledgement platforms
We love to give back to you!
www.projecthappyfeet.org
www.phfslipperrace.org Get your logo on our official event website, or even
a company profile and hyperlink on our “Sponsors” page
www.projecthappyfeet.org
www.projecthappyfeet.org Be featured on our PHF corporate website
www.projecthappyfeet.org
Facebook.com/projecthappyfeet Get a shout out on our FB page, with a link to your
page
www.projecthappyfeet.org
Electronic Direct Mailers & Print AdsGet your logo mentioned in
our EDMs and Print Ads
www.projecthappyfeet.org
Customised EDM Get your own customised EDM to send to your
internal database
www.projecthappyfeet.org
Event backdrop Have your logo on our event back-drop
www.projecthappyfeet.org
Token presented by GOH Receive a token of appreciation from the GOH on the
day itself – great photo op!
www.projecthappyfeet.org
Collateral Branding Put your logo on some of our collaterals
www.projecthappyfeet.org
Goodie Bag Put your vouchers / premiums into goodie bags to
reach out to participants and volunteers
www.projecthappyfeet.org
Press ReleaseGet mentioned in our Press Releases
www.projecthappyfeet.org
Possibilities are endlessMany ways to collaborate to meet your
branding / marketing / CSR
Have some other ideas? We’re open!
