how could spanish wine progress?

Summary

1.- Investing in distribution

2.- Trade barriers

3.- Spanish Wine Trade

4.- Why not helping the great Spanish Restaurants?

5.- Why not communicating our culture?

6.- OCM promotion has a positive impact

7.- Investing in research, development and innovation

8.- Making Spanish Wineries World Leaders in the protection of climate

9.- UE legislation makes New World’s wines more competitive

10.- Getting closer to the final consumer

11.- Attracting visitors to our wineries

12.- Not forgetting to help society

1ST WINERY WORLDWIDE

RANKING

BRAND COUNTRY

1 TORRES SPAIN

2 CASILLERO DEL DIABLO CHILE

3 CHÂTEAU LATOUR FRANCE

4 TIGNANELLO ITALY

5 PENFOLDS AUSTRALIA

6 CHÂTEAU d’YQUEM FRANCE

7 CHÂTEAU MARGAUX FRANCE

8 CLOUDY BAY NEW ZEALAND

9 GUIGAL FRANCE

10 VEGA SICILIA SPAIN

2014

And the good new is that…

2015

Investing in distribution since 1994

• United Kingdom • China • India • Brasil and a total of 15 countries

How could Spanish Wine progress? 1. Investing in distribution

China: A success story



SHANGHAI TORRES WINE TRADING, CO. LTD.

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Sales (€)

Workforce

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India: when everything turns against….


National Duty taxes

State taxes. 29 States-29 different policies

Different Labelling requirements apart from FSSAI and other regulations

New law of related parties

Complicated and time consuming procedures


India: when everything turns against….

Equipo Humano 2010/2012

Fix Staff 14

Representatives 12

2014/2015

20

19

Devinum’s performance

Sales forces as per today

Brazil: still unknown



USA-Canada Missionaries (4)

Sweden Own Company

China Own company 90% Torres 10% B.P.Rothschild

India e

México Partially owned Co.

UK Partially owned Co.

Germany Missionary

Andorra Own Company.

Chile Winery Vineyards

California Winery Vineyards

Canary Islands Own company

USA Own Company

Brazil Own Company

Cuba Own company

Finland Partially owned Co.

Norway Partially owned Co.

Missionary

Greater China Missionary

EU WINES DUTIES CHILEAN WINES DUTIES

JAPÓN 15%, but not less than 67,0 JPY/l, but not

more tan 125,0 JPY/l 15%, but not less than 67,0 JPY/l, but

not more tan 125,0 JPY/l

INDIA 150,00% 150,00%

CHINA 14,00% 0,00%

MEXICO 0,00% 0,00%

ESTADOS UNIDOS 6,3 CENT / L 0,00%

CANADÁ 1,87 CENT / L 0,00%

BRASIL 27% 0,00%

PERÚ 2,30% 0,00%

COLOMBIA 0,00% 0,00%

How could Spanish Wine progress? 2. Trade barriers

How could Spanish Wine progress? 3. Spanish Wine Trade

Low prices allow to export great volumes but….

País Vasco

- Azurmendi-Larrabetzu

Eneko Atxa - Martín Berasategui-Lasarte

- Arzak- San Sebastián

- Akelarre- San Sebastián

Pedro Subijana

Cataluña

- El Celler de Can Roca- Girona Germans Roca

- Restaurant Sant Pau-Sant Pol de Mar

Carme Ruscalleda

C. Valenciana

- Quique Dacosta- Dènia

C. Madrid

- Diver XO- Madrid David Múñoz

Spain: 3 Michelin starred restaurants

How could Spanish Wine progress? 4. Why not helping the great Spanish Restaurants?

Maybe tapas concept is our future?

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOeYzOO7j8gCFUy8FAodEIYDDw&url=http://www.ruscalleda.com/es/menu&bvm=bv.103388427,d.d24&psig=AFQjCNHHXcIMXn28ZVzRv4mF7lGGQhol4A&ust=1443177088849463

http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNmo35K-j8gCFYO7FAodbygJDw&url=http://www.guiarepsol.com/es/gastronomia/restaurantes/11004-akelarre/&psig=AFQjCNGGuvDHSC5N3f5tzHYQOfVvnlY-QA&ust=1443177715394140

https://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCI-2vuzCj8gCFQSzFAodeQMHDw&url=https://es.wikipedia.org/wiki/Quique_Dacosta&psig=AFQjCNGQKilPztItG2WCJpx9fEda4RFwKg&ust=1443178979951508

How could Spanish Wine progress? 5. Why not communicating our culture?

www.lasimagenesbonitas.com


www.redhistoria.com


Señoritas d’Avignon Picasso

Mujeres, pájaros, estrellas Miró

La persistencia de la memoria Dalí

https://artepedrodacruz.wordpress.com

www.quepintamosenelmundo.com

arte.laguia2000.com

How could Spanish Wine progress? 5. Why not communicating our landscape?

Priorat. Vineyards


Milmanda. Vineyards


Murallas. Vineyards

España Mundo s/mundo

Superficie

(Miles ha.) 1.023 7.519 13,6% 1t

Producción

Vino (Millones hl) 37 271 13,6% 3d

OIV 2014

Photo: buscadestinos.com


92 zonas de producción de vinos de calidad

69 Denominaciones de Origen

2 D.O.Ca.

7 Vinos de calidad con indicación geográfica

14 Vinos de Pago

± 4.000 bodegas

200 grape varieties

Geological mosaic

How could Spanish Wine progress? 5. Why not communicating the importance of our D.O.?

How could Spanish Wine progress? 6. OCM promotion has a positive impact

How could Spanish Wine progress? 6. ICEX and Prodeca promotion

Prodeca. Promoción de vinos catalanes

Icex. Promoción de vinos españoles

Liquor Control Board of Ontario (LCBO) visit. Promoted by Icex June 2015

How could Spanish Wine progress?

Following my father’s advice we are close to markets and learn languages. And we still believe that brand is paramount.

Because we are family owned, we re-invest 95% of the profits

How could Spanish Wine progress? 7. Investing in Research, Development and Innovation

R&D / 1 million € per year

How could Spanish Wine progress? 7. Investing in Research, Development and Innovation

How could Spanish Wine progress? 8. Making Spanish Wineries World leaders in the protection of the climate

1.2 m

0.7 m

ADAPTING OUR VINEYARDS TO DELAY RIPENING

PLANTATION DENSITY LEAF CANOPY HEIGHT MANUAL DE-LEAFING


R 110 41 B 140 Ru 0.9 m

0.6m

ADAPTING OUR VINEYARDS TO DELAY RIPENING

HAIL NET ROOTSTOCKS VINE TRAINING HEIGHT


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Reducing the CO2 footprint 50 hybrid and electric vehicles (October 2015)


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Four Editions of the EcoSostenibleWine Conference: 2008,2010, 2012, 2014

ORGANIC WINES

Should not consider the consequences on Climate Change?

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How could Spanish Wine progress? 9. EU wine legislation makes new world’s wines more competitive

ELQUI

LIMARI

CHOAPA

ACONCAGUA

MAIPO

CASABLANCA

SAN ANTONIO

CACHAPOAL

COLCHAGUA

CURICÓ

MAULE

ITATA

MALLECO

BIO-BIO

VALLEYS OF CHILE

EXPORTACIONES DE VINO EMBOTELLADO | Enero - Agosto 2015

Enero - Agosto 2014 Enero - Agosto 2015 Variación % 2014/2015

RNK País

Volumen Valor Precio Medio Volumen Valor Precio Medio Volumen Valor Precio Medio

(Cajas 9 L.) (US$) (US$/Cajas 9

L.) (Cajas 9 L.) (US$) (US$/Cajas 9

L.) (Cajas 9

L.) (US$) (US$/Cajas 9

L.)

1 VINA CONCHA Y TORO S.A. 7.012.608 200.786.240 28,63 7.718.901 203.743.776 26,4 10,07 1,47 -7,81

2 VINA SAN PEDRO S.A. 4.505.495 112.993.064 25,08 4.663.152 110.751.864 23,75 3,5 -1,98 -5,3

3 VINA CONO SUR LTDA. 1.808.397 51.703.432 28,59 1.883.828 50.937.920 27,04 4,17 -1,48 -5,43

4 VINA LUIS FELIPE EDWARDS 1.474.067 41.252.260 27,99 1.672.634 41.022.428 24,53 13,47 -0,56 -12,36

5 VINA SANTA RITA S.A. 977.319 38.369.524 39,26 1.041.081 37.170.816 35,7 6,52 -3,12 -9,06

6 VINA SANTA CAROLINA S.A. 1.158.786 28.325.356 24,44 1.189.139 28.118.144 23,65 2,62 -0,73 -3,27

7 VINA MONTES S.A. 428.218 26.252.698 61,31 401.154 23.239.500 57,93 -6,32 -11,48 -5,51

8 VINA ERRAZURIZ S.A. 338.679 20.131.228 59,44 407.556 20.483.812 50,26 20,34 1,75 -15,44

9 SOC.EXP.Y COM.VINA MAIPO LTDA. 922.560 21.630.876 23,45 819.679 17.741.352 21,64 -11,15 -17,98 -7,69

10 VINEDOS EMILIANA S.A. 595.959 20.013.744 33,58 577.936 17.709.224 30,64 -3,02 -11,51 -8,76

11 VINA LOS VASCOS LTDA. 259.834 13.808.725 53,14 356.469 17.383.274 48,77 37,19 25,89 -8,24

12 VINA REQUINGUA 428.268 10.781.308 25,17 629.655 16.570.625 26,32 47,02 53,7 4,54

13 VINA CARTA VIEJA S.A. 699.873 17.797.528 25,43 573.661 14.823.077 25,84 -18,03 -16,71 1,61

14 VINA UNDURRAGA S.A. 546.297 17.070.324 31,25 495.024 14.393.820 29,08 -9,39 -15,68 -6,95

15 VINA VENTISQUERO LTDA. 380.940 13.502.251 35,44 416.166 13.791.393 33,14 9,25 2,14 -6,5

16 VINICOLA DE AGUIRRE S.A. 575.942 12.228.467 21,23 590.157 13.105.363 22,21 2,47 7,17 4,59

17 VINA OCHAGAVIA LTDA. 629.187 13.124.715 20,86 628.656 12.577.352 20,01 -0,08 -4,17 -4,09

18 VINA MONTGRAS S.A. 320.340 12.376.745 38,64 335.021 12.265.961 36,61 4,58 -0,9 -5,24

19 VINA ALMAVIVA S.A. 11.579 9.681.880 836,18 12.267 10.089.659 822,5 5,94 4,21 -1,64

20 VINEDOS ERRAZURIZ OVALLE S.A 324.072 7.634.983 23,56 417.961 10.018.682 23,97 28,97 31,22 1,74

21 VINA MIGUEL TORRES 216.152 9.534.405 44,11 244.308 9.840.257 40,28 13,03 3,21 -8,69

22 VINA CALITERRA S.A. 282.025 9.875.709 35,02 285.545 9.324.403 32,65 1,25 -5,58 -6,75

23 VINA INDOMITA S.A. 403.139 9.910.693 24,58 367.055 8.835.033 24,07 -8,95 -10,85 -2,09

24 VINA CARMEN S.A. 257.414 10.250.059 39,82 231.924 8.510.454 36,69 -9,9 -16,97 -7,85

25 BARON PHILIPPE DE ROTHSCHILD M 201.473 7.974.261 39,58 193.659 7.614.831 39,32 -3,88 -4,51 -0,65

How could Spanish Wine progress? 9. EU wine legislation makes new world’s wines more competitive

36

Vinoteca Torres in Barcelona

Paseo de Gracia

How could Spanish Wine progress? 10. Getting closer to the final consumer

Restaurante de Torres en Santiago (Chile)


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Vinoteca Torres in China Shanghai


Vinoteca Torres in Bahrein


Gérard Basset François Chartier Josep Roca Jeannie Cho Lee Jamie Goode 28 Septiembre 2014 Barcelona

Wine & Culinary

International Forum

Ediciones 2012 y 2014


http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPeI4KrShMYCFUZWFAodtGYA4w&url=http://www.sergastronomos.es/index.php?option%3Dcom_k2%26view%3Ditem%26id%3D383:el-ii-wine-culinary-reune-en-barcelona-a-los-expertos%26Itemid%3D620&ei=jux3VfeJOcasUbTNgZgO&bvm=bv.95039771,d.d24&psig=AFQjCNHgUH2VWM6rEm4aRS2EjXdQywr9Vg&ust=1434009097903181

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Visitors Center

Visitors

How could Spanish Wine progress? 11. Attracting visitors to our wineries

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Can we have more direct flights to Barcelona?

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How could Spanish Wine progress? 12. Not forgetting to help society…

TORRES FAMILY

THE MORE WE CARE FOR THE EARTH, THE BETTER OUR WINE

how could spanish wine progress?

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