how did they do that ?
DESCRIPTION
How did they do THAT ?. • red screen • reversed & mixed type • breathing room. • striking variety – media, content, shape, size • reversed & mixed type • dramatic horizontal screen for linkage. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/1.jpg)
How did they do
THAT?
![Page 2: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/2.jpg)
• red screen
• reversed & mixed
type
• breathing
room
![Page 3: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/3.jpg)
• striking variety–media, content, shape, size
• reversed & mixed type
• dramatic horizontal screen for linkage
![Page 4: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/4.jpg)
• not just a circle photo
• transparent screen & type
•light thick bar for linkage
• circle in folio tab
•info graphic at bottom
![Page 5: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/5.jpg)
• repetition of circle
theme element
•rail of white for breathing
room
• modules separated by white space
![Page 6: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/6.jpg)
• dropped cap for linkage
• patterned screen
• “pick-up” color
![Page 7: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/7.jpg)
• COB to include another medium
• mixed type
![Page 8: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/8.jpg)
• layering of type
• text wrap around blurbs/pulled quotes
• rounded edges on box
• Doric line
![Page 9: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/9.jpg)
• dominant photo
• linkage
• stories designed in
rectangles with varying sizes of
head sizes
• teaser box (with COB)
![Page 10: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/10.jpg)
• eye dropper for color match
•rail to separate
module
• three degrees of separation
• photo in folio tab
![Page 11: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/11.jpg)
•eyedropper
• degrees of
transparency
• type as a graphic
container
![Page 12: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/12.jpg)
• degrees of transparenc
y
•photo illustrates framing &
rule of thirds
![Page 13: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/13.jpg)
• dominant art
•text wrap
![Page 14: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/14.jpg)
• gradient type
• shades of black on
blocks for layering
• art repeated as block under the copy for
anchorage
![Page 15: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/15.jpg)
• dominant photo from unusual angle
• COB
• reversed type
• kerning of type
![Page 16: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/16.jpg)
• type set in layers
• transparent copy of
photo used as
background
•caption shaped to
match curve in photo
![Page 17: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/17.jpg)
• multi-modules
• pencil or pen used to
create curved line
• reversed or layered
type
• folio tabs as headers
(master pages)
![Page 18: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/18.jpg)
• red screen
extends over gutter for linkage
• COB with text wrap
• tool lines to separate
right poems
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• spot color screen• info
graphic
•different columns in articles for
variety & reader aid
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• matched spot color
•TOC
News briefs
Heads reflect uniform style sized by story importance
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• odd shaped photo & screen with text wraps
• Tilted drop cap in head for
similar effect to photo
• Linkage
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• Graphic symbol to be repeated in theme areas
•Inexpensive but effective cover–contemporary
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• repeated graphic, once in
black, once in white
•Extreme vertical crop adds drama
• Title page contains
appropriate information
•Caption on facing page–
added cost
![Page 24: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/24.jpg)
• bracket instead of parentheses
•major story & sidebar
• module with variety of
shape, size, content
• linkage
![Page 25: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/25.jpg)
• choice of title page background color may be
affected by more than photo
• words run together with shade or font change
• extreme vertical cropping
![Page 26: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/26.jpg)
• dropped shadow & mixed type
• rectangular shaped copy & modules in variety of column widths
![Page 27: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/27.jpg)
• pencil outlines separated from
COB extend across the
gutter
•transparent dropped cap
• pencil “scribbles”
•slanted copy blocks
• leading & kerning
•rail & wide text wrap
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• pencil head and
graphic
• text wraps at COB
photos & connecting
lines
• outline type
![Page 29: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/29.jpg)
• photo art with text wrap
• type as graphic container
•layered type
![Page 30: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/30.jpg)
• type as a graphic
container
• centered folio tabs
with graphic
![Page 31: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/31.jpg)
• info graphic without bars or
lines
• layered type
![Page 32: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/32.jpg)
• reversed pattern (from cloth, paper, screen saver), one transparent for repetition effect
• breathing room between columns
• rotated reversed type
![Page 33: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/33.jpg)
• repetition effect through functional diamond-shaped graphics
• repeated vertical line
• pulled quote in reverse type
![Page 34: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/34.jpg)
• collage made from the same
photo
• black screen background
text box shape in mirror image of
collage
• type size and leading diminishes–
probably because of line length
![Page 35: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/35.jpg)
• scissors tool used to cut
away some of the art used
previously (repetition)
• shear tool changed piece perspective/an
gle
•black backgrounds &
white type provide linkage
& unity
![Page 36: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/36.jpg)
• type on a path (pencil drawn)
• Same sculpture photographed from different angles (large one transparent)
•dropped shadows at smaller arts
![Page 37: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/37.jpg)
• consistent format & types
•selective focus in photo rather than
transparent screen
• minimal use of decorative type
•dominant partial COB
![Page 38: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/38.jpg)
• transparent screen behind dominant head
•articles fit to rectangular boxes, different column styles, different
alignments
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• feathered transparent screen
•rotated type
• white type
• linkage
• compatible process colors–probably from the eyedropper
![Page 40: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/40.jpg)
• duotones made with transparent screens
• feathering at infographic
• headline with outline
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• Cobbed dominant photo with text wrap
• copy blocks have different type styles & alignments
• least compatible color photo placed farthest from dominant
![Page 42: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/42.jpg)
• Dominant photo collection instead of one dominant & two modules
•type set to emphasize meaning or for reader aid (caps)
• rails add breathing room to oversized elements
![Page 43: How did they do THAT ?](https://reader036.vdocuments.net/reader036/viewer/2022062314/5681351d550346895d9c7baa/html5/thumbnails/43.jpg)
Everything you just saw is so
oVer. So–where will you look for the new hot?
• scholastic press sites
•CD covers, music sites, book stores
• contemporary publications
• latest TV program & movie graphics
• latest ads, especially fashion & “high end” living