How did you attract/address your audience?

How I attracted my audienceWhen I started, I wanted to make my magazine for a target audience similar to me, who like the magazines I read, in other words for young adults who are female.

I realised they aren’t really any music magazines for females that I could style model my work on, so I decided that the way to go was to base my style on Cosmopolitan but the content on NME or similar magazines.

So I analysed existing Music magazines and came up with ideas for feminising the product.

I made a mood board of my ideas and asked girls for feedback.

I got positive feedback on my fonts and colour scheme so I used these in my magazine to attract my audience.

How I attracted my audience

I got positive feedback on my vintage photo style, fonts and colour scheme

so I used these in my magazine to attract my

audience.

How I addressed my audienceThe magazine is aimed at mainly female, 16 – 24 year olds so to address this audience I needed to write in an informal chatty style. This is an internet-aware, text & blog generation who are turned of by formal language and stiff sentences so I tried to keep the language and style light. Here are some examples from the magazine -

We are joined today

with gorgeous new

guitarist Josh

Klinghoffer, who

saved the band in

2009.

‘’ Yea I mean its pretty cool

really, I wasn’t even

thinking about the name of

our album or anything”

How I addressed my audience

I planned my photographs to say to my audience that it is equally ok for females to look at semi-dressed attractive males as it is for men to look at women.

I addressed my audience by providing them with “eye candy”.

How I addressed my audienceI tried to come up with a catchy title for my magazine that would attract my audience when they saw it on a shelf in a shop and also address their style.

At first I was thinking of Medley (As medley means a number of types of music combined and my magazine is to address alternate, indie and rock genres) but then I realised I wanted to make mine more snappy like NME. So I thought of AIR for ‘Alternative Indie Rock'

Like NME, at the start it would not be well known what it stood for, as in ‘New Musical Express' so I would have to give it the full title until it was well known as a popular brand.

However, I thought that Alternative Indie Rock was not really very creative so I then came up with AIRwaves (as in sound waves, ether). I think this is cool and catchy and something my audience could connect with.