In what ways does your media production us, develop, or

challenge forms and conventions of real media products?

Genre

The genre of the music for my video is Indie/Rock.The main forms and conventions for this music genre are:• Performance footage• Implications of drugs and alcohol• No real narrative or obvious storyline• A relationship between a boy and girl

Performance Footage

‘Little Black Submarine’ – The Black Keys

Performance Footage

Implications of drugs and alcohol

‘Chocolate’ – The 1975

Implications of drugs and alcohol

No real narrative or obvious storyline

‘Luna’ – Bombay Bicycle Club

No real narrative or obvious storyline

A relationship between a boy and girl

‘Naïve’ – The Kooks

A relationship between a boy and girl

Genre for my videoI tended to stick to the forms and conventions of my genre, as my video includes:•Performance footage•Implication of drugs/alcohol•A relationship between a couple

•However, I made the storyline more obvious in my video so it could appeal to more people than just my target audience, which is young adults. I included snippets of a story about a couple, but didn't make it an actual story throughout the video, as I wanted the audience to be able to make their own interpretations and conclusions about the couple and what happened before and after the video, leaving it open for them and therefore making it more likely that the video will be shared or talked about. Also, I wanted my video to be accessible for more people than just my target audience, as I believe that the lyrics and message of the song can be relatable to people of most ages, so I wanted people to be able to watch my music video and believe it to relatable and realistic.•I mainly got this idea from the tagline of the film '500 Days Of Summer' which is “this is not a love story; it is a story about love”, which suggests that there may not necessarily be a happy ending for the couple, but it is a true story and a relatable and realistic one, which makes it more accessible to people.

Narrative

• In the videos I have researched, they don’t have an actual plot or narrative – the videos are made up of what are seen as ‘random’ images.

• Some videos don’t show the band, whereas some do. I used performance footage so the rest of the clips would fit together better.

‘Handshake’ – Two Door Cinema Club

‘You’re Not Good Enough’ – Blood Orange

‘Coyotes’ – Modest Mouse

‘Vessel’ – Dan Mangan + Blacksmith

‘What’s It In For?’ – Avi Buffalo

Narrative in my video

• I decided to have a loose narrative in my video so that it would appeal to more people than just my target audience.

• I used the loose narrative of a relationship between a couple, mixed with shots of a beach to break up the narrative a little and allow it to fit with the conventions of my genre.

Mise-en-scene

• In music videos of the same genre as mine, the mise-en-scene tends to be quite simple and plain, almost bare.

• This is usually done as a metaphor, to imply that the couple have nothing left, as most songs in my genre are written about a relationship which has broken down.

‘One For The Road’ – Arctic Monkeys

‘A-Punk’ – Vampire Weekend

‘Love Illumination’ – Franz Ferdinand

‘Things We Lost In The Fire’ - Bastille

‘Fiction’ – The XX

Mise-en-scene in my video

• I tried to keep the mise-en-scene in my video to a minimum e.g. the shots of the band on the stage all had a plain backdrop.

• I wanted to keep all of the shots quite simple to fit with my magazine advert and digipack, so I filmed them all where I knew there wouldn't be people walking around and where there wasn't much going on in the background.

Styling

• The typical styling of people in indie music videos is either:

- Some sort of denim or leather jacket, a plain top, and jeans

- Vintage clothes- Or more ‘artistic’ outfits

denim or leather jacket, a plain top, and jeans

‘Girls’ – The 1975

‘Why’d You Only Call Me When You’re High’ – Arctic Monkeys

Vintage clothes

‘Electric Feel’ – MGMT

More ‘artistic’ outfits

‘Spaceman’ – The Killers

‘Spectrum’ – Florence and the Machine

Styling in my video

• I made sure the people in my video wore more plain clothes so it fit with the conventions of the genre.

• Everyone in the video wore jeans, with mainly dark tops, with the exception of a few clips where I made the actors where whiter tops to contrast with the dark backgrounds.

Representation of Band

The representation of bands in indie/rock music videos is that they smoke a lot, take drugs, and drink a lot of alcohol. The background for a lot of performance footage in this genre of music tends to be on either a stage, or in some sort of abandoned or derelict building, to create the effect that they have nothing left, because the lyrics of the song tend to imply a lost love. A perfect example of this is the video for 'Sweater Weather' by The Neighbourhood.

‘Robbers’ – The 1975 ‘French Montana’ – The Neighbourhood

‘Child of the Moon’ – The Rolling Stones

‘Yes, I Was Drunk’ – Twin Atlantic

‘West Coast’ – Lana Del Rey

Representation of my Band

• I didn’t want to represent my band in a particular way, as I wanted to make sure the main focus of the video was the song itself, rather than promoting the band.

• This is why I didn’t show my band in a negative light, with them drinking or smoking etc., and simply just showed them singing along to their song.

Editing

The editing for Indie music videos can be either over-the-top (large scale) or very subtle (small scale) and the clips haven't been edited much at all.Small scale editing sometimes includes filters, coloured effects, or small changes to a small part of the clip.Large scale editing sometimes includes large changes to the background, or special effects which are emphasised on screen.

Large Scale Editing

‘Shades Of Cool’ – Lana Del Rey ‘Why’d You Only Call Me When You’re High’ – Arctic Monkeys

'Down' – The Kooks

'Tesselate' – Alt J

'Sweater Weather' – The Neighbourhood

'Time To Pretend' – MGMT

Small Scale Editing

'Something Good Can Work' – Two Door Cinema Club

'Down' – The Kooks

'Shades of Cool' – Lana Del Rey

'Carry Me' – Bombay Bicycle Club

Editing my Video• I didn’t use any large-scale editing because I didn’t

have access to the software or technology I would need.

• The small-scale editing I used was a greyscale filter, and I changed the contrast of the clips so they would stand out more.

• I did, however, use a transition between some of the performance clips, so the clips fade into each other. I got this inspiration for the One Direction video for ‘You and I’.