how digital is disrupting distribution?
DESCRIPTION
Jeudi 27 novembre 2014 aura lieu la 6ème Luxury Society Keynote. C'est une journée pour comprendre l’attente des consommateurs en ligne du luxe. David Sobel y interviendra parmi des grandes marques comme Balenciaga, Kenzo ou encore Van Cleef & Arpels. Plus d'info : http://lskeynotedigital.evolero.com/ Voici la présentation de David SobelTRANSCRIPT
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OUR VISION
RETAIL EVERYWHERE ANYTIME Image + Shop + Social + Convergence
OUR CLIENTS
OUR EXPERTISE
Website’s creation Ergonomics User experience Merchandising
DESIGNPotential analysis Benchmark Best practices Digital vision Digital ecosystem
CREATION
SERVICELogistics from A to Z Customer care Reservation Tablet in store
CONTENUDay to day animation Photo shooting Video shootinh
PERFORMANCEE-Marketing CRM Social Media Click and Collect
Integration Development Hosting Maintenance
IT
IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING
?
DISRUPTION
Once upon a time, retail and wholesale
were happy together…
DIGITAL
40 000 Multibrand stores were closed down in France in 2013
(and 2/3 of the dinosaurs died)
=Footwear
sales
=
=Footwear
sales
++ONLINE
sales
= ++
=Footwear
sales
++ONLINE
salesOFFLINE
sales
-= ++ -
FIRST DISRUPTION : PRODUCT KNOWLEDGE
1995-2006 BIRTH OF ECOMMERCE
THE NEW DEAL
BRANDS & SALES ASSISTANTS & CUSTOMERS
PRODUCT INFORMATION
BEST PRICE
PROMOTIONAL PERIODS
BRAND CLIENT
X
X
X
>
BEFORE : SALES ASSISTANT = AUTHORITY
PRODUCT INFORMATION
BEST PRICE
PROMOTIONAL PERIODS
X
X
X
<
FROM NOW ON : ACTIVE CONSUMERS
BRAND CLIENT
SECOND DISRUPTION : MOBILE
1995-2006 BIRTH OF
2007-2014 MOBILE
THE SHOWROOMING PHENOMENON
STORE BECOMES A SHOWROOM20% of Americans
PURCHASE IS MADE ELSEWHERE58% on
THREAT FOR RETAIL
THIRD DISRUPTION : THE « ONLY ONE »
1995-2006 BIRTH OF
2007-2014MOBILE
2014-… CONVERGENCE
CONVERGENCE
TOWARDS THE « UNIQUE » CUSTOMER
DATA MOBILE CROSS CHANNEL CONTENT
CULTURE
TOUCH SCREEN STOCK AND PRODUCT INFORMATION
VIRTUAL 3D FITTING ROOM
DRIVE CLICK AND COLLECT / NO MORE QUEUE
INFORMATIVE SCREEN VARIOUS INFORMATION
QR CODE TERMINAL PRODUCT INFORMATION
SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN
SHOP 24H /24
TERMINALS PROMOTION / IBEACON
ZERO STOCK CONCEPT STORE BY DESIGUAL
FUSION OF WORLDS
HOW ABOUT YOU, WHAT IS YOUR UBER ?