HOW DO WE CONSUME NEWS TODAY?

01

THE firST glObAl STUDY Of NEWS CONSUMpTiON ACrOSS MUlTiplE SCrEENS

3,610WE TAlkED TO

pEOplE

This extensive research investigates how people consume news content and what they think of advertising that appears on the screens they use.

9

CO

UN

Tr

iES

TOp 20%MOST AfflUENT

NEWS CONSUMErS

South Africa

SingaporeAUSTrAliA

UAE

germanyfrance

pOlANDUSA

INDIA

02

03

NEWS CONSUMErS ArE AlWAYS CONNECTED

They access news content using all devices. While all are used throughout the day, mobile and desktop peak during the day and TV is the dominant platform in the evening.

24-hour news consumption across multiple screens

40%

35%

30%

25%

20%

15%

10%

5%

0%

pEOplE CAN’T gET ENOUgH Of NEWS 3 hours and 24 minutes are spent on average each weekday consuming news.

of respondents say there will always be a TV-style screen for shared news consumption

TV iS THE SOCiAl big SCrEEN

DESkTOpS ArE USED fOr iN-DEpTH rESEArCH

of time spent consuming news on desktops

29%

66%

of time spent consuming news on TV

42%

04

use tablets as a second screen for news while watching TV

83%

TAblETS prOViDE A gATEWAY TO THE WOrlD

TAblETS AMplifY SECOND SCrEEN ViEWiNg

05

more likely to share news on social networks

30%TAblET USErS ArE

of time spent consuming news on tablets

10%

74%

61%

72%

06

ATTENTiON lEVElS ON MObilE DEViCES ArE SUrpriSiNglY HigH

people pay as much attention when checking news stories on mobile, reading news on desktop or watching news on TV.

SMArTpHONES ArE A CONSTANT COMpANiON

of time spent consuming news on smartphone

18%

of consumers state that the ability to access news anywhere/anytime is the key reason for using smartphone

57%

79%84%84%87%

CONSUMErS ExpECT TO SEE ADVErTiSiNg ACrOSS All SCrEENS

07

ADVErTiSiNg TriggErS rESpONSES ACrOSS All DEViCES

iN THE prECEDiNg 4 WEEkS:

1 in 5 responded to TV ads 1 in 7 responded to tablet ads

1 in 7 responded to mobile ads 1 in 4 responded to desktop

3 HOUrS AND 24 MiNUTESArE SpENT ON AVErAgE EACH WEEkDAY CONSUMiNg NEWS

prOpOrTiON Of TiME SpENT ViEWiNg NEWS ON EACH DEViCE

MATCH YOUr ADVErTiSiNg TO ViEWErS’ bEHAViOUr

bAlANCE YOUr MEDiA plAN

find out more at advertising.bbcworldwide.com