how do you know you’re targeting the right prospects? · the randall-reilly construction audience...
TRANSCRIPT
![Page 1: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/1.jpg)
How do you know you’re
targeting the right prospects?
Construction
![Page 2: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/2.jpg)
Our data services provide insights to target key prospects and measure the results of your campaign.
Our digital marketing services
are powered by our data so you reach the right prospects at the right time.
Our industry-leading media and events
give you insider knowledge and branding power.
How We Work
Randall-Reilly is a proud Google Premier Partner
![Page 3: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/3.jpg)
The Power of Data in Digital Marketing
Heavy Equipment Owner
Used Equipment
Average Ageof Equipment
State of Georgia
10+ Pieces of Equipment
5+
General ConstructionContact
Your Specific Construction Target
General Construction Target
vs
![Page 4: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/4.jpg)
The Randall-Reilly Construction Audience
870K CONSTRUCTION
CONTACTS
162KGENERALBUILDING
131KROAD
CONSTRUCTION
56KAGGREGATES
664KHEAVY
CONSTRUCTION
128K OTHER
![Page 5: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/5.jpg)
The Randall-Reilly Construction Audience
An Audience Built by DataCustomize Your Audience By:
Tagged Audience
3M
Email Addresses
395K
Magazine Recipients
100K
Website Pageviews
456K
Social Followers
216K
Monthly MobilePageviews
159K
Newsletter Subscribers
72K
Total Tracked Equipment
1M
Online Behaviors
Equipment Owned
Location MuchMore
Equipment Age
SIC Codes Credit Rating
Brand Affinity
Warranty Cycles
![Page 6: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/6.jpg)
MEASURABLE OUTCOMES REPORTINGAlign to your desired outcome: Visualize your overall campaign by:
Form Submissions
Social Engagement
MuchMore
Website Traffic
Phone Calls
Brand Awareness
Online Sales
Event Attendees
Leads by Response Type
Much More
Cost Per Lead
PerformanceSummary
Budget by Month
Conversion Rate
Start generating business growth by targeting your custom, ideal audience. Go to randallreilly.com to learn more.
![Page 7: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email](https://reader036.vdocuments.net/reader036/viewer/2022080719/5f79705a92b3cd1eb60c2841/html5/thumbnails/7.jpg)
Agriculture | Construction | Driver Recruiting | Diesel Tech Recruiting
Lift Trucks | Logging | Machine Tools
Office Equipment | Printing | Trucking | Woodworking
Randall-Reilly is the leading B2B data company in trucking, construction, agriculture, and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional
outcomes. More than 4,400 clients in sales, marketing, and recruiting utilize Randall-Reilly’s data-driven platforms, services, and media to reach their audiences. Headquartered in Tuscaloosa, Alabama, the company also has
offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.
randallreilly.com