how does remarketing work for your business?
DESCRIPTION
Remarketing or aka retargeting is becoming increasingly popular. What is remarketing and how does it work? Remarketing allows business owners to reach people who previously visited the company's website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.TRANSCRIPT
Target relevant customers. Remarketing with Google
Remarketing with Google. Target customers who have already shown an interest in your business.
Target relevant customers. Remarketing with Google
What is Remarketing?
• Remarketing allows you to reach people who previously visited your website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.
• You can show them these messages as they browse related sites across the Google Display Network.
What? Tips for success
Conclusion How it works
Benefits
Target relevant customers. Remarketing with Google
What are the benefits of Remarketing?
More relevancy, more leads Remarketing increases the relevancy of your campaigns. You're targeting the right people with the right message Wide coverage The Google Display Network reaches millions of unique internet users around the world Message evolution With Remarketing you move from a generic message to a segmented message once prospects have visited your site and expressed interest
What? Tips for success
Conclusion How it works
Benefits
Target relevant customers. Remarketing with Google
How does it work?
A user visits your website and may or may not complete an action
Google places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites on the Google Display Network
The “cookie” triggers your ad to show on these GDN sites. This gives you another chance to advertise to this user
What? Tips for success
Conclusion How it works
Benefits
Target relevant customers. Remarketing with Google
Your audience before Remarketing.
• People are searching the internet for products and services • They benchmark and compare during the buying process, so it’s
important to ensure you have a presence when they do so
What? Tips for success
Conclusion How it works
Benefits
Target relevant customers. Remarketing with Google
• You can target people who have previously visited your website but not performed a desired action. Your ad will be shown if you win the ad auction (just like your ads on Google Search)
• For each new site they visit they are served your ad again -
reminding them of your business as they continue to browse the web
What? Tips for success
Conclusion How it works
Benefits
Your audience with Remarketing.
Target relevant customers. Remarketing with Google
How can I make it work for me? • The key is to have very tactical messages
– drive customers to your website with an exclusive offer • Target people who have browsed your website but not converted
• Target customers who have started but not completed an online form
• Create loyalty by retargeting people for a few days or weeks after they have
completed an action on your website
What? Tips for success
Conclusion How it works
Benefits
Target relevant customers. Remarketing with Google
Conclusion.Why should I use Remarketing?
Remarketing gets results. • Generally, new visitors do not convert on the first visit
• Retarget the right users with the right message and you could
increase conversions
What? Tips for success
Conclusion How it works
Benefits
Target relevant customers. Remarketing with Google
If you have any queries or would like help setting up Remarketing with Google please contact:
EworksWSI Cyprus [email protected] 59, Byzantiou Street, 2064 Strovolos, Cyprus
Thank you.