how drm technologies impact consumers
DESCRIPTION
Presentation given at Federal Trade Commission Town Hall on Digital Rights Management, March 2009, Seattle, WashingtonTRANSCRIPT
March 25, 2009
Objectives
• What do DRMs govern that users might want to know about?
• What are the trends for each of these?
Digital Rights Management March 25, 2009
Digital Rights Management March 25, 2009
What do DRMs Govern?
• Devices• Identities & authentication• Extents of usage• Usage Information
Devices
• PCs, Macs• Connected devices
– iPhones, DVB phones, Kindles, IPTVs
• Dependent devices– iPods, Sansas, Sony Readers
• Physical media – DVD, Blu-ray, USB storage
Digital Rights Management March 25, 2009
Device Trends
• More connected devices, greater bandwidth
• User’s set of devices grows and changes faster
• Physical media e.g. USB 3.0
Digital Rights Management March 25, 2009
Identities &Authentication
• Users• Devices• Domains
– Groups of devices– Defined by number or geography
Digital Rights Management March 25, 2009
Identity & Authentication Trends
• Domains getting more popular– CE “connected home”
• But rules can be complex– Number/type of devices, proximity
• Rights lockers– Register devices with service provider
• Local vs. server authentication– Server must run indefinitely
Digital Rights Management March 25, 2009
Digital Rights Management March 25, 2009
Extents of Usage
• Durations– Rentals, 24/30 rules, etc.– library checkouts– Subscriptions
• Number of copies or burns
Extent Trends
• Subscription services• Library e-book lending• “Managed copy” rights for physical
media – DVDs,Blu-ray• Video rental terms• Release window compression
Digital Rights Management March 25, 2009
Usage Information
• Collected on device• Sent to service provider• Required for royalty payments• Used for marketing purposes
Digital Rights Management March 25, 2009
Usage Information Trends
• Expected in subscription services• Considered anathema in ownership
services
Digital Rights Management March 25, 2009
Unscientific Poll
• On copyrightandtechnology.com• “How should the FTC regulate disclosure of
content services that use DRM?”1. Mandatory disclosure in detail,
like food ingredient or nutrition lists2. Mandatory disclosure at a high level,
like restaurant menu items3. Mandatory simple rating or logo system,
like MPAA film ratings4. Keep it voluntary
Digital Rights Management March 25, 2009
Poll Results
Digital Rights Management March 25, 2009
39%
31%
15%
15% Mandatory in detail
Mandatory high level
Mandatory logo / rating
Voluntary
Thank You!
• Website:www.giantstepsmts.com
• Blog:www.copyrightandtechnology.com
Digital Rights Management March 25, 2009