how facebook boost wastes your money 2014 by jomar hilario
TRANSCRIPT
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 1
How Facebook Boost Wastes Your Money
by Jomar Hilario
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 2
“There may be a thousand little
choices in a day. All of them count.”
-Dr Shad Helmstetter
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 3
Have you seen a Facebook Ad?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 4
Check your Facebook newsfeed and go to
the very top.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 5
The first post would be from a friend.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 8
You might say, “I want to promote my business there.”
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 10
There are 2 ways you can make FB ads.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 11
First way is through „Boost‟.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 12
Just create a post on your page
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 14
Facebook will guide you through the next steps.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 15
Second way is through „Power Editor‟.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 16
But before you can use Power Editor,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 17
you need to use Google Chrome as your browser.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 18
Then type the url https://www.facebook.com/ ads/manage/powereditor.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 19
You can also access through
http://business.facebook.com
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 20
then click „Use Power Editor‟.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 22
then click „Power Editor‟.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 23
Boost seems simpler and more direct to
the point
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 24
while Power Editor seems like there‟s much more to do.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 25
Too many steps and clicks.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 26
Boost is straightforward but with less options.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 27
Power Editor has more options, more decision making for
you.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 29
See how these little decisions make your ads more effective.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 30
With Power Editor you can target by
device.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 31
Targeting desktop users, mobile users, or both?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 32
You want iOS users or Android users, or both?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 33
Any mobile user or only those connected thru WIFI?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 34
What if your ad directs people
to a video?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 35
Anyone who is not on WIFI,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 36
possibly with a limited data plan,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 37
might not continue to watch your video.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 38
So why even include them in your target
audience?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 39
Or what if your ad is about a mobile app?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 40
What if your ad wants people to download an app
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 42
Power Editor lets you have control
over those details.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 43
You can also target by audience.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 44
Though „Boost‟ can target your page fans
and their friends,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 45
and also target based on their interests,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 46
you can do the same and more in
„Power Editor‟.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 47
You can target by lookalike audience
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 48
or target based on your website‟s
visitors.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 49
Do you want to track website conversions?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 51
After clicking the ads, did your audience
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 53
Or subscribe to your newsletter?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 54
Or did they just disappear?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 55
With the use of a conversion pixel that Facebook provides
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 56
(a.k.a short piece of code)
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 57
you can track which part of your website was reached.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 58
That‟s what website conversion tracking is
about
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 59
“But what‟s sold is sold!”
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 60
“Do I have to know which ad made the
sale?”
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 61
Of course, one ad may have brought your more sales
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 62
while another ad – nothing.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 63
That already shows you which ad you
should keep.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 64
You now see the value of these steps
and decisions?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 65
You want to make sure that people seeing your ads
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 66
are those who are truly interested.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 67
And you want to see proof that it works.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 68
You just can‟t do these in „Boost‟.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 69
Now let‟s talk about cost.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 70
The minimum daily budget for Boost and Power Editor
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 72
Approximately $1 or P40 a day.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 73
There‟s no difference anyway so does it
even matter?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 75
It matters that you spend $1 or P40
efficiently.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 76
If you have this type of client,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 77
“As a small business owner I have no time (nor inclination) to study this and so the Boost
post is perfect.” - a comment from Caroline in a post by
Social Media Examiner
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 78
or if you yourself are a business owner,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 79
consider the following questions.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 80
Are your ads an expense
or an investment?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 81
Do you make ads for the sake of
making ads?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 82
Or do you make ads because
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 83
you want a return on your investment?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 84
Let‟s say you have a budget of P40 per
day.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 85
And that Facebook estimates that
amount,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 86
to reach about 1,500-3,900 people
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 87
Will you pay to reach 3,000 people
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 88
even if only 12 will be interested in your
product?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 89
You‟re spending P40 for only 12 potential buyers
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 90
According to the Math, that‟s 40 divided by 12
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 91
Or P3.30 for each person who acted on
your ad
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 92
With Power Editor, reach the same
number of people
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 93
yes still 1,500-3,900 people
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 94
with the same amount of money,
P40
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 95
but this time with a better audience.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 96
If you created a better audience,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 97
you could get more people from your
group of 3,000
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 98
to be interested in your product.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 99
If 90 out of 3,000 people got the
attention of your ad,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 100
you‟re spending P40 for 90 potential buyers.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 101
Just the same as above, that‟s 40 divided by 90
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 102
Or only P0.44 for each person who acted on
your ad.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 103
Which tool gave you more value
for your money?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 104
It‟s not just about the money you can
spend.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 105
It‟s about being able to target the right
audience.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 106
And Power Editor is the better choice for
that.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 107
If you use the targeting options wisely
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 108
you can get more prospective buyers in
Power Editor.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 110
If you‟re a small biz owner selling school bags,
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 111
would you rather advertise on a
billboard in EDSA
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 112
hoping that students stuck in traffic will see your billboard?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 113
Or would you setup a booth
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 114
in a school during enrollment?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 115
Boosted posts focus on reach,
not on your objective.
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 116
Are you ready to get better results from
your ads?
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 117
Let Jomar Hilario guide you
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 118
Access your lessons now:
http://jhilario.com/va202emailonly
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 119
“You don‟t learn to walk by following rules. You learn by doing, and by falling over.”
-Richard Branson
Get mentored in LIFE, not just online wealth creation @jomarhilario.com 120
Photo credits : http://www.kitguru.net/laptops/mobile/matthew-wilson/android-and-ios-make-gains-in-uk-market-share/ http://www.facebook.com http://www.socialmediaexaminer.com/facebook-boost-posts-promoted-posts/ http://commons.wikimedia.org/wiki/File:Google_Chrome_icon_(2011).png