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~How Fear Breeds~

Suril Desai ©DYSoC- May 2008

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Trends Emerge

Trends Analyzed

Conclusions Drawn

Opinions Formed

How Opinions Form

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2 Types of Innovation

Aha! Innovation©• Curiosity• Exciting • Philanthropic • Unbound Imagination• Idea based• Simplicity • Voluntary• Challenge • Hopeful• Driven by solutions

Oh No! Innovation©• Anxiety• Stress• Cost-sensitive• Restricted Imagination• Need based• Complicated• Compulsion• Uncertainty Doubt• Hopelessness• Driven by the problem

Balance Perspective

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Fear is Powerful Tool

• Arms Race during the Cold War- gave rise to a whole new breed of weapons and drove innovation to new heights

• Y2K fear gave a booster shot to IT- drove the commercialization of internet and made it available to consumers. Technology- From Tactical to Practical

• 911 and the terror threat- the fear of terrorism resulted in further innovations in the security business, IT enabled technology. Increased defense spending and thus increased innovation- In 2005 the global defense expenditure was just 6% less than the Cold War peak, 1987-1988

• Climate Change fear – is driving the demand for renewable energy, alternative lifestyle, replacement of highly polluting and outdated industrial establishments, and energy efficient products and services

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Fear

Threat Opportunity

Paranoia

Contempt

Guilt Go Forward

LearnGrow

Consumer Producer

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Likelihood of a

Bubble

Fear

Replacement

Enhancement

Climate Change

Outdated Industrial Establishments

Energy Efficiency

New Markets, Lifestyle Changes

Opportunity

Jobs

Entrepreneurship

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Paradox of Fear

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Comparisons

Internet Boom-Dotcom Bust Y2K• Completely driven by technology

and science, minimal political influence

• Divided by intellectual property, free vs. paid

• Have fun and enjoy• Young, fast paced, non

hierarchical• Quick Turnover, quick exits, quick

profits• Less capital investment, startup

friendly• Failure is claim to fame

Energy Solution- Climate Change• Based on improvement of

technology and energy efficiency, with a strong political presence

• Divided by perspective- Global Warming vs. Global Cooling

• Do or die situation• Major promoters governments

and environmental groups, slow moving and bureaucratic

• Slow turnover, longer commitment

• Large capital pool required, • Failure is shame

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Problem of Institutionalizing Fear

• Rebellion develops• Mistrust and Propaganda• Conspiracy Theories• Guilt contempt and hate• Logic and rationality are lost

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Psychological Impact

• CCAD-Climate Change Anxiety Disorder

• TEOTWAWKI -The End Of The World As We Know It syndrome

• People lashing out those who use SUV’s and imposing “Ecofriendly” lifestyle on others

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