how galway won the volvo ocean race

HOW GALWAY WON THE VOLVO OCEAN RACE

Maria Moynihan LeeFestival Director, Volvo Ocean Race Galway Stopover

23 May – 6 June 2009

HOW GALWAY ‘WON’ THE VOLVO OCEAN RACE

Economic Impact

• 55.8m economic impact on Galway and Ireland

• 36.5m of spending by race spectators from outside the local region

• 650,000 spectators at Race Village and Salthill

• Over 200,000 bednights• 99% of international visitors would recommend Galway as a holiday destination

Media Report

• 269 media attended Galway• TV audience globally of 1.327 billion

• Radio listenership globally of 1.1 billion

• Green Dragon US$43m media coverage (TV, Print & online)

• Discover Ireland: 11,200 media items• Galway: 13,427 media items• Galway print cumulative readership of 234 million



• 750 volunteers contributing

30,000 man hours, • 100 free events, • 15 day free festival, • 17,000 photographs shared• 9 Red Arrows• 5km of bunting flags,• 1000 performers, • 500m of pontoons,• 500 spectator boats, • 4km of fencing, • 3km of cabling

A LOT OF COURAGE

What did it take?


Marketing .....•Year to go launch

• Building community

• Communications integrated with Green

Dragon

• Media partnerships

• Ad campaign with Failte Ireland

• Challenge to broaden appeal beyond sailing

community

• Outdoor Advertising

• Competitions

• Festival Programme distribution


Volunteers......• 750

• NUI Galway partnership

• Training


• Legacy

• 7 Month Programme

• 16,000 participants

• 10,000 visits to the Race Village

• Introduction to sailing


Maria Moynihan LeeFestival Director, Volvo Ocean Race Galway Stopover

23 May – 6 June 2009

HOW GALWAY ‘WON’ THE VOLVO OCEAN RACE

how galway won the volvo ocean race

Business

volvo ocean race volunteers

volvo ocean race legacy

volvo ocean race marketing

race spectators

media items galway

galway tv audience

race village introduction

media report