how government can promote e-commerce

23-27 JUNE 2007 Workshop on Potential of e-Commerce, IROST, Iran

The Role of Government in the Promotion of e-Commerce

Martin Labbé

e-Business Adviser

eTrade Development Unit


Putting EC into perspectivePutting EC into perspective

OECD-APEC, Athens, November 2006: Global Conference on Removing Barriers to SME Access to International Markets

Survey of 978 SMEs worldwide to determine what barriers to international markets were faced by SMEs.

Top 3 barriers identified:1. Shortage of working capital to finance exports2. Identifying foreign business opportunities3. Limited information to locate/analyse markets

According to this survey, SMEs that consider shortage of working capital to be a serious barrier also have difficulties with: Granting credit facilities to foreign customers Slow collection of payments from abroad Enforcing contracts and resolving disputes

» Source: Paul Donahoe, eC Manager, Universal Postal Union


SummarySummary

1. Prioritizing ICT and e-Commerce

2. Showing the Way: e-Government

3. Paperless Trade

4. Enhancing Trust


Role of Government in making EC possibleRole of Government in making EC possible

Legal & regulatory framework

Interoperability& standards

Infastructure Culture & skills

E-payment E-COMMERCE

Security & trust Downstream logistics Finance

< E-Commerce Ecosystem >


Getting SME e-commerce readyGetting SME e-commerce ready

Raise awareness

Get online

Build capacities

< ”One to many” workshops, with chambers of commerce

< Single-window e-commerce websiteAll SME

e-CHAMPIONS

Willing & Able

SME

< Specialized taining

< Technology transfer

One-to-one counseling >Tax breaks/subsidies >


1. Prioritizing ICT and e-Commerce 1. Prioritizing ICT and e-Commerce


Designing a Strategy...

Include e-business in e-Strategies

Adapt action plan to available resources

Focus on actual strengths, not on political ambitions


...and Implementing it


A Dedicated Focal Point: ICT Ministry


Operational Agencies on- and offline

Practical information

Legal information

Multimedia content


Helping SME to get online

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Affordable hosting solutions

Easy template-based website creation

Sub-domain name site addresses


Regional Cooperation to Promote EC


Global Cooperation to Share Best Practice


Indirect Support: Trade Fairs

Initiate trade fairs, focus on FDI and international business

Organize an EC Competition for SME


Integration of Poste Italiane’s Assets

An integrated or modular platform to satisfy all customer needs Partnership strategy to cut development costs (technological partnerships)

and increase market penetration (commercial partnerships)

An integrated or modular platform to satisfy all customer needs Partnership strategy to cut development costs (technological partnerships)

and increase market penetration (commercial partnerships)

• Poste Italiane’s e-commerce


Getting Operational: the Postal Experiments


Getting Operational: the Postal Experiments

A complete solution to facilitate the export process developed by the Brazilian Post in close cooperation with the Brazilian government.

1. Availability and affordability

Available at all Brazilian Post offices

Affordable for SMEs

Does not require exporters and importers registration

Centralizes customs control

Sends the export certificate to the customer



2. Showing the Way: e-Government2. Showing the Way: e-Government


Getting Public Services Online

2006: 5.7 million French tax payers online

Recommended EU list


Getting Public Services Online for businesses

Recommended EU list

– G2B procedures eased online

– Focus on government procurement

(Danemark, South Korea, Chile as best practice)


Computer Literacy and Specialized Degrees


3. Paperless Trade3. Paperless Trade


South Korea: an Example to Follow

Start with a pilot implementation: Certificate of Origine


Build a Triangular Partnership for Performance

- Customs, Banks, SME

-Find out about best practices at UNECE, UN CEFACT

-The Case of Ghana


4. Enhancing Trust 4. Enhancing Trust


Cybersecurity guide for developing countries, ITU 2007

Government can contribute to make e- more secure


-Reduce copyright infringements and illegal business caused by the availability of pirated software

-Increase access to Innovative software and favor its dissemination

- Enhance IT skills and encourage contribution to global FOSS effort

… and Promote Free and Open Source Software


Time for Q&A!

how government can promote e-commerce

Documents

ec manager

brazilian government

role of government

ec competition

international business

online focus

universal postal union

sme access